Notting Hill Carnival Strategic Review - Intelligent Space

Part V: Future Vision – The Way Forward
Summary
As the Notting Hill Carnival grows, sustained success will be directly related to careful management of
the Carnival, particularly in areas of public safety, community leadership, economic development and
environmental impact. This section:
• identifies possible routes forward for prioritising and strengthening public safety planning for
the Carnival;
• utilises the Review Group’s recommendations as the basis for a four-year ‘London Carnival
Development Programme’ that will focus on the following priority areas:
a) Strategic management and leadership
b) Community outreach and development
c) Event operation and management
d) Fundraising and finance
e) Sustainable economic development
f) Marketing, branding and promotion
• Argues that the Notting Hill Carnival’s true economic and social potential can only be realised
through strong community-based management and leadership that is supported by all the
relevant stakeholders. The real challenge will be to conceive of the Carnival in new ways,
retaining the best of the past and building on its strengths so that the Carnival thrives in
conditions that are radically different from its creation.
Recommendation
25. The Notting Hill Carnival should be embraced. It is a major world-class event that should be
supported both politically and financially. We also recognise that clusters of carnival creatives can
be found throughout London. Having initiated this review, we firmly believe that the Mayor of
London should continue to provide a strategic role in overseeing the implementation of the
recommendations in this report. We also believe that these recommendations should form the
cornerstone of a four-year London Carnival Development Programme, which will:
(a) act as a catalyst to drive the development of the carnival industry in London; and
(b) focus on the priority areas of:
• Strategic management and leadership
• Community outreach and development
• Event operation and management
• Fundraising and finance
• Sustainable economic development
• Marketing, branding and promotion
The programme will adopt a phased approach to implementation and should be informed by all
stakeholders in order to ensure that appropriate benefits are derived from the success and growth
of the Notting Hill Carnival.
158