Notting Hill Carnival Strategic Review - Intelligent Space

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Priority Areas No Key Recommendations Summary Implementation Action/Strategy/Projects Required Lead Agency Partners Deliverables Timescale Fundraising & Finance Sustainable Economic Development 24 programme to support and develop stewarding at Carnival; • Environmental strategy to identify local markets for recyclable waste and eliminate non-recyclable materials – ‘waste-free’ Carnival. 19, 23 3, 4, 2, 23, 25 • Need for a more strategic long-term approach to funding Carnival; • Greater level of investment. • Need to harness the Carnival’s economic potential; • Long-term sustainability of the Carnival as an incomegenerating event that is selffinancing. • Contributing to community development and local economy; • Development funding to support the Carnival arenas. • Professionally. qualified and experienced staff • Public funds • Private funds • Sponsorship • Philanthropy • Merchandising (Notting Hill Carnival) • Licensing • Business support • Creative industry clusters and hubs • Training and skills development • Job creation • Work space/business incubators • Social enterprise and investment • Tourism • Merchandising (London-wide) LDA LDA Arts Council GOL; DCMS; RfL; Arts Council BL4L; LSC; Visit London; RfL; Arts Council Performance contracts Carnival Community Safety Strategy Crowd management & stewarding strategy Fundraising strategy London Carnival Development Strategic Forum Carnival Economic Development Strategy Centre for Carnival Arts & Enterprise Caribbean Food and Drink Strategy Skills training programme Small business support and development 1-4 years 1-4 years Work space Marketing & Promotion 6, 7, 8 • Wider promotion of the Carnival Code as central feature in communications strategy; • Development of core signage for the Carnival entertainment area; • Proactive approach to driving the news agenda, providing good news stories and • Branding • Communications • Public relations & awareness • Media tbc Visit London; London TV Carnival Communications Strategy Advocacy and public awareness campaign Carnival Code Well maintained web site 1-3 years 162
Priority Areas No Key Recommendations Summary Implementation Action/Strategy/Projects Required Lead Agency Partners Deliverables Timescale developing positive media contacts; • Greater level of information about the Carnival to be made available to overseas visitors Branding, marketing and merchandising strategy Tourism strategy (both inward and outward) – develop greater linkages. 163
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Notting Hill Carnival A Strategic R
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Contents Foreword Preface Carnival
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Preface Lee Jasper, Policy Director
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This strategic evaluation was made
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The Challenge: Executive Summary Th
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• recognises the grassroots natur
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provide the level of flexibility re
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• the development of a four-year
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SEU TEZ TfL WCC Social Exclusion Un
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and delivering these events has gro
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(a) the development of a multi-agen
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to commit considerable resources in
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(b) establish a Carnival Arts Educa
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Introduction The Review Process Und
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increase its overall investment in
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1.4.3 the involvement of and consul
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1.11 A third aspect of the Review G
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surgery of another Trinidadian, Dr
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mobilising strategy, which allowed
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ecause the plight of minority ethni
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are shown in Figure 1 below as blue
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Practice was introduced in 1993, se
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6. It is the responsibility of the
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1.53.2 lack of general awareness of
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planning process of Carnival. A key
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not be allowed onto the Carnival ro
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made available to provide opportuni
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1.76 The role of the media in shapi
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Public Safety, Responsibility & Acc
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initiate discussions with DCMS, GOL
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presented and was unable to provide
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The Issue of Public Safety Recommen
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2.4 In the main, whilst these recom
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Underground and London Transport pr
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number key public safety issues and
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Table 3: Carnival Public Safety Mat
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Stewarding & Route Management at Ca
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times, interrupted or delayed. A nu
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issues ranging from accommodation,
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Crime at Carnival 2.28 Making safe
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Event Management and Close Down Tim
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number of casualties treated - 598,
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• The installation of a temporary
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2.53 In 2000, the circular Carnival
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Analysis of Carnival 2001 2.59 In A
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Figure (6): Barrier Locations at th
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2.70.3 floats reduce available spac
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West-East “Ell” Route: the West
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circular route. The lowest route cr
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of the Carnival procession would be
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Evaluating the Carnival Public Safe
Page 109 and 110: Wider Implications for Major Events
Page 111 and 112: survey evidence on visitor numbers
Page 113 and 114: Independent Strategic Co-ordination
Page 115 and 116: framework for land use and developm
Page 117 and 118: Carnival Management & Leadership In
Page 119 and 120: 19. A clear distinction must be dra
Page 121 and 122: The Coopers & Lybrand Report (1988)
Page 123 and 124: Table 10: Three-Year Executive Mana
Page 125 and 126: The Arts Council Review (2001) 3.18
Page 127 and 128: job description and progression Art
Page 129 and 130: Carnival - at least in the short to
Page 131 and 132: The Value of Carnival Funding Carni
Page 133 and 134: (a) create a new post of Carnival A
Page 135 and 136: Carnival as Part of a Wider Strateg
Page 137 and 138: 4.7 Held annually on the late May b
Page 139 and 140: • the first year of the Lambeth S
Page 141 and 142: The Benefits of Carnival Arts in Te
Page 143 and 144: carnival art projects. Although it
Page 145 and 146: esearch that is already available w
Page 147 and 148: • the key infrastructure and oper
Page 149 and 150: evenues within the industry are all
Page 151 and 152: meals and microwaveable snacks mean
Page 153 and 154: aise sponsorship in 2001 was as a d
Page 155 and 156: Part V: Future Vision - The Way For
Page 157 and 158: additional growth-related stresses)
Page 159: London Carnival Development Program
Page 163 and 164: Appendix 1 Selected Bibliography Al
Page 165 and 166: London Arts Board (2000) Making a d
Page 167 and 168: The Greater London Authority Carniv
Page 169 and 170: • How could health and safety fac
Page 171 and 172: Stephen Hotson Area Commander, Brit
Page 173 and 174: 1. We believe that NHCT must be sup
Page 175 and 176: 7. In relation to the content of Ca
Page 177 and 178: Day/Date Presenters Topic of Discus
Page 179 and 180: Veteran’’, he has over 35 years
Page 181 and 182: Goldsmiths College, the Caribbean C
Page 183 and 184: Appendix 8 The Carnival Code As the
Page 185 and 186: Notes 187
Page 187: Notes 189
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Notting Hill Carnival Strategic Review - Intelligent Space

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