Strategic Action Plan - International Environmental Technology Centre

DESIGN AND LAUNCH OF A COMPREHENSIVE
AWARENESS CAMPAIGN ON ISWM
Target:
‣ To introduce structured awareness programmes about waste and
waste related issues for various stakeholders.
Lead Agency: Pune Municipal Corporation (PMC)
Support Agency: Support agencies could be different for different kinds of
waste streams. For example for the awareness in the field of electronic waste
management Software Technology Parks of India (STPI)or Software
Exporters’ Association of Pune (SEAP).
Location (Suggested): The awareness for different wards shall be on the
basis of the ward prioritization exercise. In wards with the minimum
segregation such as Kasaba Peth and Bhavani Peth, the emphasis of
awareness programmes needs to be on increasing extent of segregation.
Description: Identifying the target stakeholders is the first step of the
program. This is followed by seeking a partnering organization that can
assist in developing the content. It is useful to develop awareness
programme in partnership so that the experience of the partner can factored
in the programme. E.g. For an awareness programme on C&D waste the
appropriate partner can be Promoter and Builder Association of Pune
(PBAP). The next step is finalizing the content. Conducting the programme
involves logistics of other procedures necessary for the same. The
programme should then be evaluated and documented so that it can be
further improved and updated. Sustaining the progress is the most
important step in creating the awareness module. This can involve in
creating a website that informs about the city updates and sending timely
newsletters to the participants, forming discussion forums for the
participants to interact after the award progress.
Budget: Rs.1.5 Million
Timeframe (Estimated): 2 years
AWARENESS AND
PROMOTION
PROGRAMME
SCHEME 1
Links to other ISWM Pune Schemes:
‣ Formation of Integrated Solid Waste
Management Cell (ISWM Cell) and
website
‣ Formation of Environmental
Awareness Centre
‣ Conducting Awareness Programmes
for Businesses & Community
‣ Initiating Schools involvement in
Waste Management
‣ Introducing Awards Schemes
‣ Recycling of Plastic Waste
‣ Promotion of Biodegradable Plastic
‣ Influencing Consumption Patterns of
Citizens
Benefits:
G1 O3
• Reduction in the quantity of the waste
• Increased reuse and recycling of the waste
• Improved health and economical condition
of the waste pickers
• Improved management of each waste
stream
ISWM Plan for Pune 162