Strategic Action Plan - International Environmental Technology Centre

Figure 8.1: Various means of communication
i. Print Media
• Weekly fact sheets related to themes
• Press advisories for upcoming events and interview opportunities
ii. Local broadcasting media
• Radio advertisements
• Television advertisements
• Press advisories for upcoming events and interview opportunities
iii. Internet by putting up a dedicated website
Interactive website can prove to be an effective mode of communication especially to reach to children,
college going students and also the working class in the society.
The website should include following features:
• Question and answer
• Send query or comment
• Information about various workshops happening in the city about waste management
• Some feature stating the existing waste regulations in such a form which can be understood by
common people
• Facility for lodging complaints
• A corner/feature to highlight the innovative waste management or waste to resource which is
way to appreciate as well as encouragement to other citizens
• Links to research and more information on certain topic related to waste. These topics can keep
on changing according to the theme
• Guidance documents , case studies of best practices
• Inventory of waste management solution providers
Strategic Action Planning for Pune 207