2010-2011 HBU Catalog - Houston Baptist University

International Business
The undergraduate major in International Business provides students with a solid foundation in business
concepts, along with key international skills to prepare the student for a career in the global business
environment.
International Business Major 24
Required Courses
MKTG 4330 International Marketing
BUSA 4301 International Business (study trip)
MGMT 3335 Managing the Global Enterprise
MGMT 4315 Power and Negotiation
FINA 3330 International Finance
ECON 4312 Global Economy
6 hours of a foreign language Or pick two from:
GOVT 4333 US Foreign Policy
GOVT 4353 International Relations
CHRI 2353 World Religions
COMM 4323 Intercultural Communications
GEOG 3302 World Geography
The International Business minor requires 21 hours consisting of ACCT 2301, MKTG 3301, MGMT 3302,
MGMT 3335, MKTG 4330, ECON 4312, and three hours from: GOVT 4333, GOVT 4353, GEOG 3330,
COMM 4323, or BUSA 4301. It also requires Econ 2311 (if not completed as part of Smith College).
Marketing
Faculty: Dr. John Brooks, Jr., Ms. Kellye Brooks
The undergraduate major in Marketing is designed to prepare students for a career in marketing and provides the
background necessary for subsequent advancement to higher-level marketing positions. Marketing majors work
for many different types of companies such as advertising and PR firms, marketing research firms, non-profit
organizations, retailing, or service firms.
Marketing Major 24
Required Courses
MKTG 3310 Consumer Behavior
MKTG 4350 Marketing Research
MKTG 4360 Marketing Strategy
A choice of nine hours from the following:
MKTG 3360 Professional Sales
MKTG 3380 Online Marketing
MKTG 4336 Principles of Advertising
MKTG 4330 International Marketing
MKTG 4340 Internship
A choice of six hours (two electives) from:
JOUR 3325 Principles of Public Relations
ENTR 3311 Entrepreneurship and New Venture Management
BUSA 3330 Career Development Strategies
Or Three hours of upper-level business electives
2010-2011 HBU Catalog www.hbu.edu/catalog Page 123