2010-2011 HBU Catalog - Houston Baptist University

JMC 2324 Editing News Copy
Introduces the fundamentals of news media copyediting for grammar, punctuation, style rules, condensing, rewriting,
and headline writing.
JMC 2414 Reporting and Writing I
Prerequisites: ENGL 1313 and ENGL 1323
Teaches the fundamentals of news reporting and writing. Lectures, discussions and laboratory work provide training in
the development and organization of basic news stories and in meeting deadlines. This course includes one semester
hour credit for laboratory sessions.
JMC 3302 Multimedia Production
Prerequisite: JMC 2414 (JOUR 2303)
This course will emphasize both traditional journalistic values and skills, while also preparing students to function in a
dynamic and evolving multimedia environment. Assignments are designed to help students to work across multiplemedia
platforms, including broadcast, print, and online journalism. The goal is to develop a range of techniques that
includes research, writing, editing, and presentation for news, corporate and strategic communication in print, audio,
video and online. Students produce projects that may be distributed and/or entered in competitions.
JMC 3325 Principals of Public Relations
This course teaches the theory and practice of public relations, how public relations operates in organizations, its
impact on publics, and its function in society. The course will also focus on professional development of the field;
concepts, issues, and principles in the practice; and models and theories guiding the practice.
JMC 3365 Video Production I
Introduces fundamental single camera/film style production concepts to the Multimedia Production students. This
course teaches the theory and practices relative to professional video standards and introduces practical hands-on
applications. Studio/Field applications will include cameras, microphones, lighting, audio, graphics, non-linear
editing, and switching. Additional lab fee and external hard drive required.
JMC 3366 Video Production II
Introduces multi - camera studio and field production concepts to the Multimedia Production students. This course
teaches the theory and practices relative to professional video standards and introduces practical hands-on applications
in situations requiring more than one camera. Advanced applications of video production including scriptwriting,
directing and production of live events on campus ranging from operas to athletic activities.
JMC 3414 Reporting and Writing II
Prerequisite: JMC 2414
This course is designed to enhance the reporting and writing skills developed in JMC (24XX). Interviewing techniques
are emphasized. This course includes one semester hour credit for laboratory sessions.
JMC 4181, 4281, 4381 Special Topics
Prerequisite: permission of the instructor
JMC 4314 Feature Writing
Prerequisite: JMC 2414 or permission of the instructor
This course helps students learn the effective use of dialogue, development of narrative techniques, including vivid
description and detail, and comparison and contrast in developing the feature story. Exercises in this course are
designed to help students develop techniques to involve the reader emotionally through human interest including
drama, pathos, empathy, humor, and curiosity.
JMC 4315 Public Affairs Reporting
Prerequisite: JMC 2414 or permission of the instructor
This course emphasizes public affairs reporting in its traditional role as the staple of American journalism while
stressing the increased and evolving role of journalists, working in the age of information, to go beyond gathering,
organizing, and presenting facts, to finding ways to present increasingly complicated information in ways that help the
public to better understand and manage 21 st century issues that dominate the news. Public affairs issues discussed in
this course include, but are not limited to, public agencies, law enforcement, courts, local, state, and national
government, education, science, the environment, medicine, health, and business, and the global issues of energy,
hunger, health, war and terrorism.
2010-2011 HBU Catalog www.hbu.edu/catalog Page 252