Market, Certification and Traceability: Emerg<strong>in</strong>g requirements for <strong>in</strong>ternationalmarketsKoji Yamamoto<strong>Network</strong> <strong>of</strong> <strong>Aquaculture</strong> <strong>Centres</strong> <strong>in</strong> Asia-Pacific, Suraswadi Build<strong>in</strong>g,Department <strong>of</strong> Fisheries, Kasetsart University CampusBangkok 10900, ThailandAbstractGeneral trend <strong>of</strong> consumers is to eat more seafood for better health, however the economic recession is chang<strong>in</strong>gthe trends <strong>of</strong> seafood consumption towards more cheap commodities and products.Increas<strong>in</strong>g concern <strong>of</strong> market and consumers towards food safety and susta<strong>in</strong>ability <strong>of</strong> aquaculture productsresulted <strong>in</strong> demand<strong>in</strong>g traceable products and sett<strong>in</strong>g various measures and standards by government, retailersand certification schemes.It is challeng<strong>in</strong>g situation for small scale aquaculture sector, but some <strong>of</strong> the successful models start<strong>in</strong>g to showthat clustered/organised group <strong>of</strong> farmer can access the better market through <strong>in</strong>novative and collectiveapproaches.Market and Consumer TrendsGlobal economic recession appears to be responsible for alter<strong>in</strong>g global seafood market and seafoodconsumption patterns, particularly visible <strong>in</strong> the major seafood import<strong>in</strong>g country such as EU and USA. Generallyspeak<strong>in</strong>g, price <strong>of</strong> seafood is lower than 2008 and there is a consumption shift towards lower price commodities,and this can be observed as a downwards trends <strong>of</strong> import volume <strong>of</strong> high value commodities (Table 1) and<strong>in</strong>creas<strong>in</strong>g volume <strong>of</strong> non high price commodities such as Pangasius and tilapia (Table 2). However, it is importantto note that consumption <strong>of</strong> seafood as a whole is <strong>in</strong> <strong>in</strong>creas<strong>in</strong>g trends, most likely due to <strong>in</strong>creased healthconscious consumer, Japanese food boom, and result <strong>of</strong> recent several food safety scares (i.e. BSE, bird flu).Table 1: EU shrimp import, Globefish July 2009Table 2: US Tilapia import, Globefish July 2009The common concern <strong>in</strong> fishery sectors are 1) Susta<strong>in</strong>ability <strong>of</strong> capture fisheries & aquaculture, 2) Role <strong>of</strong>aquaculture <strong>in</strong> food security and 3) Social impacts and environmental susta<strong>in</strong>ability <strong>of</strong> commercial or <strong>in</strong>dustrialaquaculture. Market and consumers are therefore try<strong>in</strong>g to source the products and production processes thatensure “Susta<strong>in</strong>ability, Safety, Quality, and Equity”.115
Accord<strong>in</strong>g to FAO, it is estimated that fish consumption, production and trade for 28 countries <strong>in</strong> Europe from 1989to 2030 shows an <strong>in</strong>creas<strong>in</strong>g demand for seafood products: ris<strong>in</strong>g consumption per capita, coupled with thepopulation <strong>in</strong>crease, means that the net supply will have to <strong>in</strong>crease by 1.6 million tons. Consumer preferencelooks for good quality portion-size fish, boneless, sk<strong>in</strong>less, odorless fish fillets, steaks, prawns and other productsthat are quick and easy to prepare (i.e. Ready-to-cook, partly-cooked or even ready-to-eat). Another characteristicis that most European countries generate well over half <strong>of</strong> their total seafood turnover through supermarket sales(over 70% <strong>in</strong> UK, France and Germany).On the other hand, Japanese market is <strong>in</strong> downwards trend. Accord<strong>in</strong>g to a house hold survey conducted byJapanese Fisheries Association, consumption <strong>of</strong> fish are reduced and majority <strong>of</strong> family with children eats fish dishonly less than 2 days per week for a d<strong>in</strong>ner. The top 3 reasons/perceptions were 1) fish is more expensive thanmeat (due to more waste dur<strong>in</strong>g cook<strong>in</strong>g preparation), 2) children do not like fish, and 3) more efforts needed forprepar<strong>in</strong>g and cook<strong>in</strong>g. However, it is <strong>in</strong>terest<strong>in</strong>g to note their favorite dishes are mostly fish related ones (i.e.Sushi, Sashimi) and terrestrial meat comes <strong>in</strong> only at 6 th favorite meal <strong>in</strong> their rank<strong>in</strong>g (Table 3).Table 3: Favorite meals for Japanese people# Dish/meal Vote [%]1 Sushi 732 Sashimi 673 Ramen (noodle) 624 Miso soup 625 Grilled fish 606 Grilled meat 597 Curry & Rice 58Source: NHK, 2008TraceabilityTraceability ?•The Codex Alimentarius has def<strong>in</strong>ed traceability asthe "ability to trace the history, application orlocation <strong>of</strong> an entity by means <strong>of</strong> recordedidentifications."Rationale?•Sanitary: To allow Hazards Management andproduct recall or withdraw if necessary.•Quality product <strong>in</strong>formation: Traceability canprovide relevant Quality Information askedby consumers.•Support any Quality Standards: To <strong>in</strong>sure theDue to the various situations and concerns on food safety <strong>in</strong>recent years (e.g. GMO, mad cow disease, diox<strong>in</strong>econtam<strong>in</strong>ation, and Bird Flue), number <strong>of</strong> regulations andstandards were put <strong>in</strong> place by the governments, importersand retailers. Traceability is now a “must” for access<strong>in</strong>gexport market and most likely for many domestic markets <strong>in</strong>the years to come.Implementation <strong>of</strong> the traceability system <strong>in</strong> develop<strong>in</strong>gcountries are challeng<strong>in</strong>g due to long and segmented marketcha<strong>in</strong>, particularly <strong>in</strong>volv<strong>in</strong>g small scale aqu-farmers. Thereare various ongo<strong>in</strong>g attempts and efforts by the sector andgovernment <strong>in</strong> the region to support implementation <strong>of</strong>traceability system. For example, Department <strong>of</strong> Fisheries Thailand has <strong>in</strong>itiated a computerised traceabilityprogram call “Traceshrimp”.1.Certification SchemesIn respond to consumers and market concern about food safety, environmental and social susta<strong>in</strong>ability, foodsafety standards have been elevated and <strong>in</strong>ternational trade regulations tightened. Policy and regulationsgovern<strong>in</strong>g environmental susta<strong>in</strong>ability have been put <strong>in</strong> place <strong>in</strong> many countries, requir<strong>in</strong>g aquaculture producersto comply with more str<strong>in</strong>gent environmental mitigation and protection measures. There is <strong>in</strong>creas<strong>in</strong>g <strong>in</strong>terests and116
- Page 1 and 2:
Training of TrainersProgramme3-7 Au
- Page 3 and 4:
Table of Contents1. Preface 42. Sen
- Page 5 and 6:
knowledge about the activities carr
- Page 7 and 8:
iosphere, in that it is essentially
- Page 10 and 11:
Importance in narrowing the supply
- Page 12 and 13:
Figure 7: The trend in aquaculture
- Page 14:
aquaculture has been a success thus
- Page 17 and 18:
pathogen transfer is generally cons
- Page 19 and 20:
• It highlights the importance a
- Page 21 and 22:
particular animal are identified, t
- Page 23:
Knowledge at the bottom of the pyra
- Page 26 and 27:
farmer innovation process. In this
- Page 28 and 29:
• Rapport building• Working str
- Page 30 and 31:
shrimp farming is undertaken in the
- Page 32 and 33:
Reintjes, C and Hiemstra, W. 1989 F
- Page 34 and 35:
• An increase in reliable product
- Page 36 and 37:
Principles of AACC are to: 1) Facil
- Page 38 and 39:
Maintaining genetic quality of fish
- Page 40 and 41:
Where F is the percent increase in
- Page 42 and 43:
o G=(0.95) 1/10G =0.994883803Figure
- Page 44 and 45:
Aquaculture extension and training
- Page 46 and 47:
ResearchExtensionFarmersFlow of inf
- Page 48 and 49:
view of outside world than before a
- Page 50 and 51:
Along with fish sample, the support
- Page 52 and 53:
Fungal examinationFungal infection
- Page 54 and 55:
few different pathogen strains. The
- Page 56 and 57:
Major finfish diseases in Asia and
- Page 58 and 59:
A great number and diversity of ani
- Page 60 and 61:
• -oxidase test positive• -resi
- Page 62 and 63:
ReferencesAustin, B. and D. Austin.
- Page 64 and 65:
Accessing better markets-improving
- Page 66 and 67: Owing to its importance in generati
- Page 68 and 69: adopt standards for responsible shr
- Page 70: Tokrisna R, Benheam W., 1995. Gain
- Page 73 and 74: of the temperature rise that were d
- Page 75 and 76: Principles of developing, validatin
- Page 77 and 78: such as determinants, exposures and
- Page 79 and 80: How to promote adoption of BMPs?Pro
- Page 81 and 82: economic sustainability. BMPs need
- Page 83 and 84: Once you understand your stakeholde
- Page 85 and 86: As conventional approaches such as
- Page 87 and 88: Printed publicationsPrinted publica
- Page 89 and 90: Set up a blog or website for your w
- Page 91 and 92: If you have a website, all you need
- Page 93 and 94: ought about increased profits among
- Page 95 and 96: • It is a farming system the prod
- Page 97 and 98: Annex 1. The area surveyed for obta
- Page 99 and 100: contribute substantially to maintai
- Page 101 and 102: seawater, but in fresh water its le
- Page 103 and 104: type of ingredients used, since som
- Page 105 and 106: This is a new approach used to buil
- Page 107 and 108: New, M.B., A. G. J. Tacon and I. Cs
- Page 109 and 110: later stages it has become a much m
- Page 111 and 112: c. Improved information exchange an
- Page 113 and 114: implemented by both societies. Inte
- Page 115: With better informed farmers, the s
- Page 119 and 120: Farmer organization as models for p
- Page 121 and 122: NaCSA disseminates BMPs mainly thro
- Page 123 and 124: 1. Drain the pond water completely
- Page 125 and 126: Seed transportation and Stocking:
- Page 127 and 128: 7. Presently 100% of the society po
- Page 129 and 130: would help in sustaining shrimp sec
- Page 131 and 132: Stress brought about by the capture
- Page 133 and 134: Enhance women participation in aqua
- Page 135 and 136: women in aquaculture and identify a
- Page 137 and 138: major percentage of staff, the need
- Page 139 and 140: having more self confidence through
- Page 141 and 142: Overall status of men and women in
- Page 143 and 144: Compliance to international standar
- Page 145 and 146: (ii) to protect human or animal lif
- Page 147 and 148: c) FAO/WHO Codex Alimentarius Commi
- Page 149 and 150: Annex 1: List of participantsCountr
- Page 151 and 152: Annex 2: AgendaDate Time Presentati
- Page 153: Annex 3: List of resource persons1.