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Training of Trainers - Library - Network of Aquaculture Centres in ...

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Market, Certification and Traceability: Emerg<strong>in</strong>g requirements for <strong>in</strong>ternationalmarketsKoji Yamamoto<strong>Network</strong> <strong>of</strong> <strong>Aquaculture</strong> <strong>Centres</strong> <strong>in</strong> Asia-Pacific, Suraswadi Build<strong>in</strong>g,Department <strong>of</strong> Fisheries, Kasetsart University CampusBangkok 10900, ThailandAbstractGeneral trend <strong>of</strong> consumers is to eat more seafood for better health, however the economic recession is chang<strong>in</strong>gthe trends <strong>of</strong> seafood consumption towards more cheap commodities and products.Increas<strong>in</strong>g concern <strong>of</strong> market and consumers towards food safety and susta<strong>in</strong>ability <strong>of</strong> aquaculture productsresulted <strong>in</strong> demand<strong>in</strong>g traceable products and sett<strong>in</strong>g various measures and standards by government, retailersand certification schemes.It is challeng<strong>in</strong>g situation for small scale aquaculture sector, but some <strong>of</strong> the successful models start<strong>in</strong>g to showthat clustered/organised group <strong>of</strong> farmer can access the better market through <strong>in</strong>novative and collectiveapproaches.Market and Consumer TrendsGlobal economic recession appears to be responsible for alter<strong>in</strong>g global seafood market and seafoodconsumption patterns, particularly visible <strong>in</strong> the major seafood import<strong>in</strong>g country such as EU and USA. Generallyspeak<strong>in</strong>g, price <strong>of</strong> seafood is lower than 2008 and there is a consumption shift towards lower price commodities,and this can be observed as a downwards trends <strong>of</strong> import volume <strong>of</strong> high value commodities (Table 1) and<strong>in</strong>creas<strong>in</strong>g volume <strong>of</strong> non high price commodities such as Pangasius and tilapia (Table 2). However, it is importantto note that consumption <strong>of</strong> seafood as a whole is <strong>in</strong> <strong>in</strong>creas<strong>in</strong>g trends, most likely due to <strong>in</strong>creased healthconscious consumer, Japanese food boom, and result <strong>of</strong> recent several food safety scares (i.e. BSE, bird flu).Table 1: EU shrimp import, Globefish July 2009Table 2: US Tilapia import, Globefish July 2009The common concern <strong>in</strong> fishery sectors are 1) Susta<strong>in</strong>ability <strong>of</strong> capture fisheries & aquaculture, 2) Role <strong>of</strong>aquaculture <strong>in</strong> food security and 3) Social impacts and environmental susta<strong>in</strong>ability <strong>of</strong> commercial or <strong>in</strong>dustrialaquaculture. Market and consumers are therefore try<strong>in</strong>g to source the products and production processes thatensure “Susta<strong>in</strong>ability, Safety, Quality, and Equity”.115

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