What Color Is Your Parachute 2018 by Richard N. Bolles copy

CHAPTER 12
How to Start Your Own Business
If your job-hunt isn’t going well, the idea may occur to you in some
moment of desperation: maybe I should stop trying to find jobs where I
work for someone else. Maybe I should start my own business.
Some people have always wished they didn’t have to work for someone
else, but could be their own boss. According to some surveys, up to 80%
of all workers toy with this idea at some point in their lives. 1 People
dream. Maybe your dream is: I want to create a website where I can teach
people how to “go green,” and help preserve the environment. Or maybe
your dream is: I want to sell jewelry. Or maybe: I want to start my own
security service. Or maybe it is: I want to run my own bake shop, where I
can sell my own homemade bread and pies. Or: run a bed-and-breakfast
place. Or: grow lavender, and sell soap and perfume made from it. Or: be a
consultant to people who need my expertise, gathered in the business
world over many years. Or: I want to sell real estate. Stuff like that.
Or maybe you don’t have a dream. All you know is you don’t want to
work for someone else; you want to be your own boss. And you’re open to
any and all suggestions.