What Color Is Your Parachute 2018 by Richard N. Bolles copy

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Let’s hope that now you have some idea for starting your own business.
But you know that a lot of start-ups, online and off, don’t make it. You
want to avoid this happening to you. You want to interview others who
have started the same kind of business, so you don’t make the same
mistakes they did. Your exploring, then, should have three steps to it,
summarized by this simple formula:
A – B = C
To explain:
You must find out what skills, knowledge, or experience it takes to
make this kind of business idea work, by interviewing several business
owners. This is List “A.”
Then you need to make a list of the skills, knowledge, or experience that
you have. This is List “B.” Then by subtracting “B” from “A,” you will
arrive at a list of skills, etc., that are required for success in such a
business, that you don’t have. And you must then go out and hire or co-opt
a friend or mate or volunteer who has those skills you are lacking (at the
moment, anyway). This is List “C.”
I will explain these three steps in a little more detail:
You prepare for these lists by first writing out in as much detail as you
can just exactly what kind of business you are thinking about starting. Do
you want to be a freelance writer, or a craftsperson, or a consultant,
independent screenwriter, copywriter, digital artist, songwriter,
photographer, illustrator, interior designer, videographer, film person,
filmmaker, counselor, therapist, plumber, electrician, agent, soap maker,
bicycle repairer, public speaker, or what?
Then you interview people already doing the kind of work you’d like to
do. You should approach this exploration, having found at least three
names. Find them through your favorite Internet search engine, or from
LinkedIn, Yelp, the Yellow Pages, the Chambers of Commerce, or various
smartphone apps. When you talk to them, you explain that you’re
exploring the possibility of starting your own business, similar to theirs,