What Color Is Your Parachute 2018 by Richard N. Bolles copy

Summary
Okay, one more time: since 2008, do you need a resume?
Well, no you don’t, and yes you do.
You already have a kind of resume without lifting a finger, if you’ve
been posting anything on the Internet. Google is your new resume. What
an employer finds out about you simply by Googling your name, helps
determine whether you get hired or not.
You’ve got to clean up what they’ll find, before they find it. Edit, fill in,
expand, and add to it, before they see it.
But that, alone, is not enough. You need to summarize and organize the
information about yourself in one place, online or off. And that means, you
need to write the old kind of resume, that you did pre-2008. 6
Once written, you can go two ways with it. The first way is just to post
it everywhere on the Internet, which is akin to nailing it to a tree in the
town square, where everyone can see it. You just post it as is.
The second way is to send it to particular employers whom you have
targeted, hoping that resume will get you an interview. Here you will need
to edit it, before sending it to any employer. You will need to weigh every
sentence in it by one criterion and one only: will this help get me invited
in, for an interview at this place? If the answer is No, you must edit or
remove that sentence.
Because, these are the most fundamental truths about approaching
individual employers:
The primary purpose of a resume is to get yourself invited in for an
interview.
The primary purpose of that interview is to get yourself invited back for
a second interview.
The primary purpose of the second and subsequent interviews there, is
to help them decide that they like you and want you, once you’ve decided
that you like them, and could do some of your best work there.