What Color Is Your Parachute 2018 by Richard N. Bolles copy

2. Fill In
On any site, but on LinkedIn, Twitter, and Plaxo in particular, if they allow
you to fill out a profile, fill it out completely: cross every t, and dot every i,
have someone check your spelling. Leave no part of the profile blank
unless you have a very good reason.
Most importantly, be sure to keep each profile up-to-date. Really up-todate.
Week by week, or at the least, month by month. There is nothing that
makes you look less professional than having an obviously outdated
profile.
LinkedIn
Last thought in this section: I mentioned LinkedIn; be sure to get on it, if
you’re not already (www.​linkedin.​com/​reg/​join). It’s the site of first
resort when some employer is curious about you. It allows corporate and
agency headhunters to avoid advertising an open position, but nonetheless
to go searching on LinkedIn for what employers call “passive jobseekers.”
(You ain’t lookin’ for them, but they are lookin’ for you.) Of
course you have no control over whether they find you, except for being
sure you have a completely filled-out profile. They search by keywords.
Any job-hunter working online these days will want to pay large
attention to LinkedIn. Here are some of the reasons why:
Background: This is “the Swiss army knife” of job-sites; it is a multitool.
It is used (at this writing) by at least 467 million people
worldwide, 133 million of them in the U.S. Employers from around the
world who are searching for prospective employees are among them.
General Description: LinkedIn gives you a “profile” page on which
you can write anything about yourself and your history that you want
to, using the standardized format or template that LinkedIn provides.
Usefulness to Job-Hunters: If you have contacted a particular
employer, most of them now search to see what there is about you on
LinkedIn (and on the Internet in general, anywhere and everywhere)