What Color Is Your Parachute 2018 by Richard N. Bolles copy

Conversation Tip #2
An interview (or series of interviews, there) should be prepared for,
before you ever go in. Naturally, you want to go into the interview(s) with
this employer curious to know more about you, but the employer is first of
all curious about what you know about them. Do a lot of research on them
before you go in. Why? Because organizations love to be loved. If you’ve
gone to the trouble of finding out as much as you can about them, before
you interview with them, they will be flattered and impressed, believe me.
So don’t skip this step. It may make the difference between your being
hired, or not being hired. Find out everything you can about them. Google
them. Go to their website if they have one, and read all their press releases,
plus everything there that is hidden under the heading “About Us.” If this
organization is local, and your town has a public library, ask your local
librarian for help in finding any news clippings or other information about
the place. And, finally, ask all your friends if they know anyone who ever
worked there, or works there still, so you can take them to lunch or tea or
Starbucks and find out any inside stories, before you approach the place.
(And, of course, maybe after you hear these stories you’ll decide not to
explore them any further. Better to know that now, than later.)