What Color Is Your Parachute 2018 by Richard N. Bolles copy

2. As we have seen, you find this out before you start, by first talking to
others who have already done what you are thinking of doing; then
you evaluate whether or not you still want to go ahead and try it.
3. Have a plan B, laid out, before you start, as to what you will do if it
doesn’t work out; i.e., know where you are going to go, next. Don’t
wait, puh-leaze! Write it out, now: This is what I’m going to do, if
this doesn’t work out.
A Case History 4
A man decided to set up his own business. He knew he would have
three problems: how to find help; how to find clients or customers;
and how to build up the business.
He knew he could operate on a shoestring, if he went global, so
using his computer, he searched for whatever kind of help he needed:
website design, printing, whatever. All he had to do was type in the
name of the skill-set he needed, plus the word “overseas,” and the
word “jobs”—and then choose from what he found.
He began by using this kind of help to set up his own website. On
his website, he decided that nobody was going to buy anything from
him unless they first trusted him. Trust began by not asking anything
of them. So, he divided his potential clients or customers into three
categories (in his mind): new, repeaters, and steady return visitors.
He decided to give content away for free to first-time visitors. He
reserved more valuable content for those who returned to his