What Color Is Your Parachute 2018 by Richard N. Bolles copy

every posting, he referred them—at the end—back to his website. He
kept up with facts and tips about these websites by subscribing to
Craig Smith’s marvelous daily Digital Marketing Ramblings, at
http://expandedramblings.​com.
He also put posts on popular online forums related to his field and
area of expertise. He tried to post on the most popular, trafficked
ones, which he found by Googling his favorite keyword(s) plus the
word “forum.” He found that the most popular forums usually rise to
the top of a search engine’s list; that’s where he wanted to enter his
posts. He tried to always ask interesting questions, or to offer a list of
resources.
Finally, he set up a channel on YouTube, and regularly posted
three-minute videos that he shot in his kitchen, using an inexpensive
video camera he picked up on sale.
He became quite successful.
1. And each year, 10% of all workers actually do start their own business.
2. Free Agent Nation (Business Plus, 2002), www.​danpink.​com/​books/​free-agentnation.
3. A lot of people like the idea of a home business, so vultures have taken advantage
of that. You will run into ads on TV and on the Web and in your email, offering
you a home business “buy-in.” They sound enticing. But, as AARP’s Bulletin back
on March 23, 2009, pointed out: of the more than three million Web entries that
surfaced from a Google search on the terms “work at home,” more than 95% of the
results were scams, links to scams, or other dead ends. Even the sites that claim to
be scam-free often feature ads that link to scams. The statistic is: a 48-to-1 scam
ratio among ads offering you a nice home business. That’s forty-eight scams for
every one true ad. This swamp is filled with alligators!
4. I am indebted to my friend Patrick Schwerdtfeger, author of Marketing Shortcuts
for the Self-Employed (Wiley, 2011), for this case history.