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What Color Is Your Parachute 2018 by Richard N. Bolles copy

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Google is indexing all those tags and “tweets.” Savvy employers know<br />

how to do Twitter searches on Google (or on Twitter itself, for that<br />

matter). All you have to figure out is which hashtags employers are<br />

likely to look for, when they want to find someone with your expertise<br />

and experience.<br />

Videos. Presentation is moving strongly these days toward the visual.<br />

People like to see you, not just read you. Expensive equipment not<br />

required. The Flip video camcorder used to be the most popular and<br />

inexpensive way to record yourself, but that is ancient history, now. It<br />

was displaced, as you might guess, <strong>by</strong> smartphones, which usually can<br />

do video, and sometimes rather surprisingly good video.<br />

As for where to post your video, once you’ve shot and edited it, the<br />

champion of course is YouTube—1 billion users, 4 billion views per<br />

day. But there are other choices: see PCGDigitalMarketing’s list,<br />

found at http://tinyurl.​com/​8owtlbo.<br />

Now to the fourth and final thing you can do about your new Google<br />

resume.

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