What Color Is Your Parachute 2018 by Richard N. Bolles copy

website, but now not for free; he required something back from
them, namely, their name and email address. And he reserved the
stuff he had to sell, for the steady customers, after they had gotten to
know him, and trusted him.
Next, he built up an initial mailing list by going to his local library
and accessing the free lists at ReferenceUSA (www.​referenceusa.​
com). He put these names on his computer.
He set up an email autoresponder, using aWeber (www.​aweber.​
com). He knew all about the popular Constant Contact (www.​
constantcontact.​com) but went with aWeber in the end.
He got people to subscribe to his mailing list (subscription was
free, and he guaranteed they would receive one email tip every week
for a year). He put a link back to his website, at the end of each
email. Before he began, he created an outline (only) of what he
would cover, for the fifty-two weeks. He identified not just what
problems his potential clients were facing but from among those,
which of them was causing them some kind of pain—physical,
psychological, mental, or whatever. He wrote three articles before he
started, then wrote another one of the fifty-two articles, weekly, just
staying three weeks ahead of his first subscriber. He quickly learned
that people needed to see his emails seven times before they
remembered his ideas, and recognized him as an authority.
Having learned that people trust video most, audio next, photos
next, and basic text the least, he set up an audio podcast course on
iTunes. He found on the Internet, specifically YouTube, how to do
this.
He tried to employ social media in every way that he could think
of. He needed websites that had tons of traffic. So, he went to
Wikipedia to find a complete list of all the most popular social media
sites at http://en.​wikipedia.​org/​wiki/​
List_of_social_networking_websites. (One of the headings in the
chart there is “Registered Users.” Immediately to the right of those
words is a teeny-tiny little symbol. If you click on it you get all the
social media sites you can think of, listed in the order of their
number of users. Click on the little icon once more, if Google+ isn’t
the top entry.) He decided to join, and make his presence known, on
three or four of the most popular sites, by posting stuff there. In