What Color Is Your Parachute 2018 by Richard N. Bolles copy

efore inviting you in, or deciding to hire you.
Ways to Make It More Effective: 2 Remember, this is a professional
site. If you are looking for work, don’t post anything here that isn’t
related to your professional goal. (Needless to say, leave out parties,
dating, summer vacations, etc.) Make your profile page really stand out
from others’ profile pages, when employers go browsing. There are
ways to do this. Here are some hints:
1. A PHOTO is mandatory. Every survey has revealed that not having
your photo posted there is a turnoff for most employers. The
likelihood that your LinkedIn profile will get viewed increases eleven
times if you include a photo. Make it a shot just of your head and
shoulders; in fact, fill the frame with just your head and shoulders.
Make it sharply focused and well lit, even if taken with an iPhone.
Dress up for this one. And smile.
2. In the section called JOB TITLE, if you aren’t searching for a careerchange,
and you like what you’ve been doing, but the title they gave
you doesn’t contain the words that a hiring manager would normally
use to search for someone who does what you do, put in a slash mark,
then add the title they would use. Alternatively, if you are looking for
a change, after you list your current job title in this title section, enter
a slash and then add the industry you want to find a job in (so that an
employer’s search engine will pick you up).
3. In describing your PAST JOBS OR EXPERIENCE, don’t just make a
list of tasks or achievements. LinkedIn gives you enough space to tell
a story, so tell a story. Summarize some major achievement of yours,
in that job, and then tell a story of how you did it, and what the
measurable results were (time or money saved, or the profit created,
etc.). List your skills: you increase the likelihood that your LinkedIn
profile will be looked at by thirteen times, if you do.
4. In the SUMMARY be sure to state whatever you think gives you a
competitive advantage in your field—i.e., what makes you a better
hire than nineteen other people who might compete for the kind of job
you want. This is a place to highlight what makes you the best (or, for
the modest, what makes you a better) choice for that kind of job.
5. Under SPECIALTIES list every keyword you can think of that would
lead a search engine to find you for the job you want. If you don’t