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What Color Is Your Parachute 2018 by Richard N. Bolles copy

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Twitter, LinkedIn, Instagram, Pinterest, or YouTube, or if you have your<br />

own website or webcasts or photo album or blog, or if you’ve been on<br />

anyone else’s Facebook page, every aspect of you may be revealed<br />

(depending on your privacy settings). Bye, <strong>by</strong>e, control.<br />

So, naturally, almost all (91%) of U.S. employers have visited a jobhunter’s<br />

profile on social networks, and more than 69% of employers have<br />

rejected some applicants on the basis of what they found. Things that can<br />

get you rejected: bad grammar or gross misspelling on your Facebook or<br />

LinkedIn profile; anything indicating you lied on your resume; any<br />

badmouthing of previous employers; any signs of racism, prejudice, or<br />

screwy opinions about stuff; anything indicating alcohol or drug abuse;<br />

and any—to put it delicately—inappropriate content, etc. 1<br />

<strong>What</strong> is sometimes forgotten is that this works both ways. Sometimes—<br />

68% of the time, as it turns out—an employer will offer someone a job<br />

because they liked what Google turned up about them. Things like the<br />

creativity or professionalism you demonstrate online; your expressing<br />

yourself extremely well online; their overall impression of your<br />

personality online; the wide range of interests you exhibit online; and<br />

evidence online that you get along well and communicate well with other<br />

people.<br />

<strong>Is</strong> there anything you can do about this new Google resume of yours?<br />

Well, yes, actually, there are four things you can do.<br />

You can edit, fill in, expand, and add. Let’s see what each of these<br />

involves.

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