2023-2024 Full-Time Guidebook

Business – Marketing 2805 2305
ADMISSION REQUIREMENTS
BUSINESS
LENGTH INTAKE CREDENTIAL LOCATION (In-person) (Online)
2 years/
4 semesters
Fall, Winter,
Summer
Ontario College
Diploma
Progress (2805),
Online (2305)
Apply your marketing interests to a workforce in which spending on marketing-related activities has
grown considerably. To enter the field, this program equips you with a solid business foundation,
specialized knowledge, and leadership abilities. Your education starts with the basics of business
— accounting, organizational behaviour, business software, customer service, and international
business. With this knowledge base, study marketing topics such as marketing theory and casebased
problem solving, marketing communications (both advertising and promotion), account
management, and sales and service. The curriculum uses case studies, guest lectures, presentations,
projects, computer simulations, and technologies.
• Ontario Secondary School Diploma (OSSD),
or equivalent, or mature student status
(19 years or older)
• Grade 12 English (C or U), or equivalent
(minimum grade required), or take the
Centennial College English Skills Assessment
for Admission
• Grade 11 Mathematics (C, M, or U) or
Grade 12 (C or U), or equivalent (minimum
grade required), or take a Centennial College
Math Skills Assessment for Admission
• English language proficiency
CAREER OUTLOOK
Marketing assistant / Account supervisor / Merchandising assistant
centennialcollege.ca/2805
centennialcollege.ca/2305
business@centennialcollege.ca
416-289-5000 ext. 52280
Business Administration – Marketing 2403 2303
LENGTH INTAKE CREDENTIAL LOCATION (In-person) (Online)
3 years/
6 semesters
Fall, Winter,
Summer
(2403);
Fall, Summer
(2303)
OPTIONAL CO-OP
Ontario College
Advanced
Diploma
Progress (2403),
Online (2303)
Are you fascinated by the way organizations use marketing to connect with their customers through
social media, consumer knowledge, and business strategy? This program’s blend of broad-based
business administration topics with marketing training creates opportunities in various marketing
roles and industries. Marketing-specific areas of study include: marketing research, marketing
communications, digital marketing, and brand planning. In addition to lectures, assignments, and
presentations, use case studies and industry software (Tableau and Envision) to develop creative
decision-making and persuasive communication skills. You also get the chance to compete in
province- and nation-wide academic contests*. You graduate prepared to go further faster.
*may be impacted due to COVID-19
Note: You will have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA).
CAREER OUTLOOK
Marketing coordinator / Account manager / Promotions coordinator
ADMISSION REQUIREMENTS
• Ontario Secondary School Diploma (OSSD),
or equivalent, or mature student status
(19 years or older)
• Grade 12 English (C or U), or equivalent
(minimum grade required), or take the
Centennial College English Skills Assessment
for Admission
• Grade 11 Mathematics (C, M, or U) or
Grade 12 Mathematics (C or U), or equivalent
(minimum grade required), or take a
Centennial College Math Skills Assessment
for Admission
• English language proficiency
Note: Additional requirements apply to participate in co-op.
Visit the program page on our website for details.
centennialcollege.ca/2403
centennialcollege.ca/2303
business@centennialcollege.ca
416-289-5000 ext. 52280
62 Marketing and Sales
centennialcollege.ca/our-programs