You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Advertising and Marketing Communications Management 6404<br />
ADMISSION REQUIREMENTS<br />
LENGTH INTAKE CREDENTIAL LOCATION<br />
3 years/6 semesters Fall<br />
Ontario College<br />
Advanced Diploma<br />
Story Arts Centre<br />
Training from one program prepares you to work in at least eight areas within this industry.<br />
Advertising and Marketing Communications Management teaches you to combine creative and<br />
strategic thinking with business savvy and leadership skills to generate exciting ideas in account<br />
management, digital advertising, creative development, and more. Through practical learning,<br />
the program mirrors industry standards, including firm deadlines, multitasking, and delivering<br />
professional presentations. A foundation of industry knowledge (research, strategy development,<br />
campaign planning, production) leads to a specialization in account management, digital creative,<br />
or media buying and planning. This is the only Greater Toronto Area college advertising program<br />
with a 14-week field placement.<br />
Note: To support your learning, this program requires you to have access to a mobile computing device that meets minimum<br />
hardware requirements. Please visit the program page on our website for details.<br />
CAREER OUTLOOK<br />
Account manager / Media buyer and planner / Creative developer<br />
Bachelor of Public Relations Management, Honours 0617<br />
LENGTH INTAKE CREDENTIAL LOCATION<br />
4 years/8 semesters Fall Honours Bachelor Degree Story Arts Centre<br />
In the coming years, employment growth in the sector that includes public relations is expected to<br />
be higher than the average for all occupations. It represents more than 40 per cent of the jobs that<br />
have and will become available from 2017 to 2026. This first-of-its-kind offering in Canada combines<br />
public relations, business studies, and leadership skills to prepare you for various careers. Through<br />
core business courses, the program balances theory, principles, and public relations applications<br />
with a solid business foundation. Courses cover writing, social and digital media, research and<br />
communications planning, and strategic and corporate communications. Apply your knowledge to<br />
real-world projects and to a 14-week co-op opportunity.<br />
Notes:<br />
1. This college has been granted a consent by the Minister of Colleges and Universities to offer this applied degree for a<br />
seven-year term starting August 18, 2020. The college shall ensure that all students admitted to the above-named program<br />
during the period of consent will have the opportunity to complete the program within a reasonable time frame.<br />
2. To support your learning, this program requires you to have access to a mobile computing device that meets minimum<br />
hardware requirements. Please visit the program page on our website for details.<br />
3. The official Ministry name for this program is Honours Bachelor of Public Relations Management.<br />
CAREER OUTLOOK<br />
Community manager / Public relations coordinator / Corporate communications specialist<br />
WATCH PROGRAM VIDEO<br />
• Ontario Secondary School Diploma (OSSD),<br />
or equivalent, or mature student status<br />
(19 years or older)<br />
• Grade 12 English (C or U), or equivalent<br />
(minimum grade required), or take the<br />
Centennial College English Skills Assessment<br />
for Admission<br />
• English language proficiency<br />
• Program admission session is highly<br />
recommended (visit the program page<br />
on our website for details)<br />
centennialcollege.ca/6404<br />
Devon Feyen<br />
dfeyen@centennialcollege.ca<br />
ADMISSION REQUIREMENTS<br />
High School Applicants<br />
• Ontario Secondary School Diploma (OSSD)<br />
or equivalent<br />
• At least six Grade 12 M or U, or OAC credits<br />
with an overall average of 65 per cent or higher<br />
Courses must include:<br />
• Grade 12 English (U); final grade 70 per cent<br />
or higher<br />
• Grade 12 Mathematics (U); final grade<br />
65 per cent or higher<br />
Note: If you do not meet the math requirements, you may be<br />
considered for admission and will be required to complete<br />
a remedial mathematics course by the end of the first semester.<br />
Mature Applicants<br />
• 21 years of age or older by December 31 of<br />
the program year<br />
• Transcripts showing Grade 12 English (U),<br />
OAC, or equivalent<br />
• Provide complete academic history<br />
(transcripts or international evaluation)<br />
• Resumé detailing work experience<br />
Note: Mature applicants are assessed on a case-by-case<br />
basis.<br />
COMMUNICATIONS, MEDIA,<br />
ARTS AND DESIGN<br />
• English language proficiency<br />
centennialcollege.ca/0617<br />
Dr. Chitra Anand<br />
canand@centennialcollege.ca<br />
416-289-5000<br />
centennialcollege.ca/our-programs<br />
Advertising, Marketing and Public Relations 67
Change language