COMMUNICATIONS, MEDIA, ARTS AND DESIGN ADVERTISING, MARKETING AND PUBLIC RELATIONS
Advertising and Marketing Communications Management 6404 ADMISSION REQUIREMENTS LENGTH INTAKE CREDENTIAL LOCATION 3 years/6 semesters Fall Ontario College Advanced Diploma Story Arts Centre Training from one program prepares you to work in at least eight areas within this industry. Advertising and Marketing Communications Management teaches you to combine creative and strategic thinking with business savvy and leadership skills to generate exciting ideas in account management, digital advertising, creative development, and more. Through practical learning, the program mirrors industry standards, including firm deadlines, multitasking, and delivering professional presentations. A foundation of industry knowledge (research, strategy development, campaign planning, production) leads to a specialization in account management, digital creative, or media buying and planning. This is the only Greater Toronto Area college advertising program with a 14-week field placement. Note: To support your learning, this program requires you to have access to a mobile computing device that meets minimum hardware requirements. Please visit the program page on our website for details. CAREER OUTLOOK Account manager / Media buyer and planner / Creative developer Bachelor of Public Relations Management, Honours 0617 LENGTH INTAKE CREDENTIAL LOCATION 4 years/8 semesters Fall Honours Bachelor Degree Story Arts Centre In the coming years, employment growth in the sector that includes public relations is expected to be higher than the average for all occupations. It represents more than 40 per cent of the jobs that have and will become available from 2017 to 2026. This first-of-its-kind offering in Canada combines public relations, business studies, and leadership skills to prepare you for various careers. Through core business courses, the program balances theory, principles, and public relations applications with a solid business foundation. Courses cover writing, social and digital media, research and communications planning, and strategic and corporate communications. Apply your knowledge to real-world projects and to a 14-week co-op opportunity. Notes: 1. This college has been granted a consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting August 18, 2020. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame. 2. To support your learning, this program requires you to have access to a mobile computing device that meets minimum hardware requirements. Please visit the program page on our website for details. 3. The official Ministry name for this program is Honours Bachelor of Public Relations Management. CAREER OUTLOOK Community manager / Public relations coordinator / Corporate communications specialist WATCH PROGRAM VIDEO • Ontario Secondary School Diploma (OSSD), or equivalent, or mature student status (19 years or older) • Grade 12 English (C or U), or equivalent (minimum grade required), or take the Centennial College English Skills Assessment for Admission • English language proficiency • Program admission session is highly recommended (visit the program page on our website for details) centennialcollege.ca/6404 Devon Feyen dfeyen@centennialcollege.ca ADMISSION REQUIREMENTS High School Applicants • Ontario Secondary School Diploma (OSSD) or equivalent • At least six Grade 12 M or U, or OAC credits with an overall average of 65 per cent or higher Courses must include: • Grade 12 English (U); final grade 70 per cent or higher • Grade 12 Mathematics (U); final grade 65 per cent or higher Note: If you do not meet the math requirements, you may be considered for admission and will be required to complete a remedial mathematics course by the end of the first semester. Mature Applicants • 21 years of age or older by December 31 of the program year • Transcripts showing Grade 12 English (U), OAC, or equivalent • Provide complete academic history (transcripts or international evaluation) • Resumé detailing work experience Note: Mature applicants are assessed on a case-by-case basis. COMMUNICATIONS, MEDIA, ARTS AND DESIGN • English language proficiency centennialcollege.ca/0617 Dr. Chitra Anand canand@centennialcollege.ca 416-289-5000 centennialcollege.ca/our-programs Advertising, Marketing and Public Relations 67