PDF 25 MB - Sun International | Investor Centre
PDF 25 MB - Sun International | Investor Centre
PDF 25 MB - Sun International | Investor Centre
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GrandWest<br />
JOINT REPORT OF THE CHIEF EXECUTIVE AND CHIEF FINANCIAL OFFICER continued<br />
1. SHAREHOLDER DELIVERY<br />
WORLD CUP<br />
The group took full advantage of the opportunities the tournament presented to attract MVGs, tourists and soccer fans to our properties to<br />
watch the matches and enjoy the gaming, food and beverages on offer. The MVGs were particularly supportive and turned out in large<br />
numbers to watch the key games. We established viewing facilities at all casinos and our big arenas – Grand Arena at GrandWest, the Big<br />
Top at Carnival City and the <strong>Sun</strong> City Superbowl – were converted into dedicated viewing areas. There was, however, no significant positive<br />
impact on gaming revenue.<br />
While occupancies during the June/July World Cup period were satisfactory at <strong>Sun</strong> City, they were not as buoyant as originally expected. The<br />
late cancellation of a large number of bookings by FIFA’s associate, MATCH, impacted considerably on our other properties, particularly those<br />
outside South Africa.<br />
Our employees played a key role in the run-up to and during the tournament. Each employee was given a specially designed <strong>Sun</strong> <strong>International</strong><br />
shirt to be worn as part of the uniform on match days and all properties arranged soccer promotions, with employees watching the games<br />
in the canteens.<br />
Revenue for the period 11 June to 10 July 2010 was up 7% on the previous year, mainly due to an 84% increase in rooms revenue based<br />
on an increase in the average room rate and slightly reduced rooms sold. Gaming revenue for this period was 2% down.<br />
For the majority of our casinos, the focus was on the local market and existing customers. All properties were ‘dressed’ in the themes of<br />
‘Where the World Comes to Win’ or ‘Where the World Comes to Play’. GrandWest was one of the main sponsors of Cape Town’s official<br />
FIFA Fanfest and brought in guests on shuttle buses from the city to the property. Because of the Boardwalk’s product mix and location it<br />
was the main centre and entertainment destination for visiting supporters in Port Elizabeth.<br />
Longer term the very successful tournament and the positive publicity that was generated should have the effect of improving inbound<br />
tourism to South Africa.<br />
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