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SUN INTERNATIONAL ANNUAL REPORT ’10 PRODUCT DELIVERY New slots and variety in promotional themes are key to maintaining a fresh vibe on the gaming floors and during the year under review our gaming research and development laboratory launched 15 new slot machine games which are unique to Sun International. They range from a Blackjack game, Table Chain Reaction, to one developed specifically for the World Cup, Soccer Slots. The introduction of these new slots products again highlighted the need our customers have for a new and wider variety of games and, to date, they are amongst the top performers on our casino floors. These, coupled with our innovative gaming promotions, help us to entrench our position as the leading gaming group in Africa. Soccer Slots Soccer Slots is a game which uses elements of skill and luck. Soccer Slots is a very exciting interactive player bonus, allowing a player to make decisions based on scoring goals from a traditional penalty spot on a soccer field. Cash Countdown Cash Countdown is a mystery jackpot concept. A predetermined value (e.g. R50 000) is on display. When the mystery is triggered, a proportion of the displayed value is given away. This process repeats until the total value has been given away during a specified period. The More You Bet The More You Get This is a 5 level progressive, which offers players variable values, based on the amount bet. The more you bet the more levels you win. Incentivisor The Incentivisor is designed to reward players for loyalty, by offering prizes within a specified timeframe over and above their normal loyalty rewards. Ama Spin-Spin (Promotional Free-Spin Game) Ama Spin-Spin is an exciting reel-spinning game, promising players a large win. This feature is activated by a mystery hit or the press of a button. Players are allocated an amount of spins and at the end of each spin these values are added up for a grand total. Number Dispensing System This is a Number Dispensing System, which allows the casino operator to run various number driven games, which include Bingo, Keno and promotional Draws. Chain Reaction Tables (Side-Bet) Chain Reaction is a side bet designed specifically for Blackjack. A special card is placed in a shuffler acting as the trigger to the Chain Reaction bonus. In this bonus the player spins a wheel and has the chance of winning valuable prizes and/or cash. 62 World Series of Slots Sun International has successfully developed its own server based gaming technology. The system is upgraded on an annual basis. This year we have expanded the game set to include two more video slot games, namely Safari Sam and Marine Sam, as well as Video Poker. This software was initially designed for slots tournaments, but will now include casino table games, namely Blackjack and Roulette. Alternative Games We’ve designed and developed games which are triggered through player game patterns. These games are designed to be entertaining and require limited skill. INFORMATION TECHNOLOGY MANAGEMENT A major highlight for the group was the conclusion of the Relationship Marketing programme with the implementation of the ‘Single View of the Customer’ application for gaming. Through this technology, frontline staff at Touch Points now have access to consolidated gaming customer information, enabling improved and personalised customer service. It also constitutes a cornerstone of the Customer Management programme by enabling targeted marketing. The foundation for an enhanced Customer Contact Centre has been laid with the implementation of world class telephony infrastructure. Among some of the business benefits are more efficient routing of guest calls, real time monitoring and improved training capabilities. The integration and simplification of all forms of communication (fax, phone, email, web chat etc.) will in future allow our customers to choose their preferred communication channel. In addition, video conferencing facilities have been made available, reducing internal travel costs and time. A number of new technologies have been successfully piloted at Wild Coast Sun as part of the refurbishment programme. These include an online door locking system enhancing guest safety, an energy management system resulting in substantial energy savings and the implementation of a new internet based TV system, in compliance with the MultiChoice standard for 2014. Much work has been done on the replacement of our aging casino management system, with a decision regarding the selection of a preferred solution and vendor expected by November 2010. The new enterprise gaming system will ensure that we stay ahead of our competitors by enabling us to offer our customers the most innovative gaming products in the market. The implementation across the group is planned to spread over two years, starting mid-2011. Through proactive management and optimal use of our network technology, more network capacity (bandwidth) has been secured at a lower cost. With the global proliferation of data and devices, doing more with less has become the norm. The upgrade of the Sun City network to ensure continued stability and increase capacity for future growth is also nearing completion.
In line with global trends for leading companies, we have successfully completed a server virtualisation pilot project at Carnival City, significantly reducing the number of physical servers. The intent is to reduce the group’s existing server footprint by 50% over the next three years, facilitating lower cost of ownership, reduction in power consumption and thus carbon emission. Carnival City JOINT REPORT OF THE CHIEF EXECUTIVE AND CHIEF FINANCIAL OFFICER continued 6. INNOVATION We continue to maintain our superior operations processes and procedures along with the availability and resilience of our systems. Our overall systems availability is a very pleasing 99.98%. 63 63
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ANNUAL REPORT 2010
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ABOUT THE INTEGRATED REPORT This re
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Carnival City AFRISUN GAUTENG 85% 8
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Monticello
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KEY STRATEGIC IMPERATIVES 3. OUR CU
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Energy management Communities Publi
Page 13 and 14: Non-Executive Directors MP (MIKE) E
Page 15 and 16: KH (Kele) Mazwai (41) / GROUP HUMAN
Page 17 and 18: INTRODUCTION This past year has onc
Page 19 and 20: Morula APPRECIATION On behalf of th
Page 21 and 22: AT A GLANCE FINANCIAL HIGHLIGHTS Wi
Page 23 and 24: TRADING AND GROUP OPERATING PERFORM
Page 25 and 26: Operational overview - Casinos and
Page 27 and 28: GrandWest JOINT REPORT OF THE CHIEF
Page 29 and 30: Gaming taxes by province and countr
Page 31 and 32: DIVIDENDS 1. SHAREHOLDER DELIVERY T
Page 33 and 34: JOINT REPORT OF THE CHIEF EXECUTIVE
Page 35 and 36: The Royal Livingstone 33
Page 37 and 38: AT A GLANCE 2. PROTECT OUR BUSINESS
Page 39 and 40: By the end of February, the number
Page 41 and 42: WILD COAST SUN The local community
Page 43 and 44: Our market share South Africa Gamin
Page 45 and 46: We estimate that the group’s shar
Page 47 and 48: Carnival City 45
Page 49 and 50: OUR OBJECTIVES IN THIS SECTION: JOI
Page 51 and 52: FEEDBACK ON THE CM INITIATIVES/PROJ
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Page 55 and 56: AT A GLANCE WHAT WE ACHIEVED Final
Page 57 and 58: CAPITAL COMMITMENTS Capital commitm
Page 59 and 60: AT A GLANCE JOINT REPORT OF THE CHI
Page 61 and 62: CONCESSIONAIRES Our concessionaires
Page 63: AT A GLANCE IN THIS SECTION: JOINT
Page 69 and 70: Beneficiaries of training 2010 Bene
Page 71 and 72: Training investment model JOINT REP
Page 73 and 74: JOB PROFILING Also forming part of
Page 75 and 76: Occupational hygiene and legionella
Page 77 and 78: OUR OBJECTIVES JOINT REPORT OF THE
Page 79 and 80: The table below sets out the direct
Page 81 and 82: MANAGEMENT JOINT REPORT OF THE CHIE
Page 85 and 86: GOLDEN VALLEY CASINO & LODGE’S EN
Page 87 and 88: INCIDENTS JOINT REPORT OF THE CHIEF
Page 89 and 90: Efforts to establish the Nedbank Go
Page 91 and 92: Our property ratings Rm 2010 2009 2
Page 95 and 96: AT A GLANCE JOINT REPORT OF THE CHI
Page 97 and 98: SHAWCO - This student-run NGO at th
Page 99 and 100: REGULATORY COMPLIANCE The South Afr
Page 101 and 102: OUR COMMITMENT CORPORATE GOVERNANCE
Page 103 and 104: Principle Action Outcome Independen
Page 105 and 106: The group’s governance is facilit
Page 107 and 108: The chief executive is mandated and
Page 109 and 110: Board meetings A minimum of four bo
Page 111 and 112: The audit committee is primarily re
Page 113 and 114: The committee has adopted a written
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The key risks that are identified,
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Internal control The board of direc
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The group has continued to actively
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Group 2010 2009 2008 2007 2006 2005
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Group statistics 2010 2009 2008 200
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Types of shareholders at 30 June 20
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principles of inclusivity, material
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The board and the remuneration comm
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Prior to the commencement of the re
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the travel and leisure sector that
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Share plan Date of grant Grant pric
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Emoluments Executive directors’ r
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for the year ended 30 June NOTES TO
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The annual financial statements whi
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TO THE MEMBERS OF SUN INTERNATIONAL
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HOLDING COMPANY The company has no
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which the entity operates (the func
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elating to certain firm commitments
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expenditure represents the total co
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government and other government rel
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GROUP STATEMENTS OF FINANCIAL POSIT
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Notes GROUP STATEMENTS OF CHANGES I
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for the year ended 30 June Operatin
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14. PROPERTY, PLANT AND EQUIPMENT (
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15. INTANGIBLE ASSETS (continued) S
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for the year ended 30 June 18. RETI
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for the year ended 30 June 27. PROV
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for the year ended 30 June 28. CASH
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29. FINANCIAL INSTRUMENTS (continue
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32. RELATED PARTY TRANSACTIONS Key
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32. RELATED PARTY TRANSACTIONS (con
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NOTES TO THE GROUP FINANCIAL STATEM
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COMPANY STATEMENTS OF FINANCIAL POS
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COMPANY STATEMENTS OF CHANGES IN EQ
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NOTES TO THE COMPANY FINANCIAL STAT
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Notice is hereby given that the twe
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Litigation statement The directors
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SUN INTERNATIONAL LIMITED (Incorpor
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SUN INTERNATIONAL LIMITED Incorpora
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