PDF 25 MB - Sun International | Investor Centre

AT A GLANCE
2. PROTECT OUR BUSINESS
The success of our business rests in part on our ability to retain our existing casino licences and improve our operations.
WHAT WE ACHIEVED
Our MVG programme maintained its position as the premier casino rewards programme in Africa.
Our Monticello MVG database continued to grow at a rate of almost 400 people per day and the monthly visitor average
was 99 500.
The Wild Coast Sun secured its casino licence for a further ten year period to August 2019.
In the 2009 Sunday Times Business-to-business Top Brands survey, the group was voted first in the hotel brand category and
our brand ambassador, Charlize Theron, was voted the third most recognised South African personality.
We remain an active participant of CASA and Sun International’s Chief Executive, David Coutts-Trotter, is CASA’s current
chairman.
Following the conclusion of an extended consultation process, the ECGBB issued a new casino license to Emfuleni Resorts to
operate The Boardwalk Casino and Entertainment World for a period of 15 years, effective 3 October 2010.
OUR CHALLENGES
In the Western Cape, GrandWest’s ten-year casino exclusivity in the Cape Metropole expires in December 2010. The
Provincial Government of the Western Cape (PGWC) is considering whether to permit one of the other casino licence holders
in the province to relocate to the Cape Metropole and is engaging interested stakeholders before taking a final decision. The
PGWC has indicated that it would seek to extend GrandWest’s exclusivity to enable proper completion of this exercise
and any consequential processes.
OUR OBJECTIVES
IN THIS SECTION:
GrandWest
Deliver and enhance our brand promise of, ‘A Million Thrills. One Destination’.
JOINT REPORT OF THE CHIEF EXECUTIVE AND CHIEF FINANCIAL OFFICER continued
The group understands and appreciates that stakeholder perceptions shape its corporate reputation and strives to engage
with all stakeholders. A particular focus in the year under review has been with the group’s internal stakeholders and the group
will focus on enhancing its external stakeholder engagement in the forthcoming year, while improving on its commitments to
internal stakeholders.
Continuous improvement p36 Protect and grow market share p40 Protect and grow our brand p43
Deliver and enhance our brand promise p43 Significant focus on costs p43
Monitor casino regulatory environment p44 Enhance corporate reputation p44
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