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SUN INTERNATIONAL ANNUAL REPORT ’10
PRODUCT DELIVERY
New slots and variety in promotional themes are key to maintaining a
fresh vibe on the gaming floors and during the year under review our
gaming research and development laboratory launched 15 new slot
machine games which are unique to Sun International. They range from
a Blackjack game, Table Chain Reaction, to one developed specifically for
the World Cup, Soccer Slots. The introduction of these new slots products
again highlighted the need our customers have for a new and wider
variety of games and, to date, they are amongst the top performers on
our casino floors. These, coupled with our innovative gaming promotions,
help us to entrench our position as the leading gaming group in Africa.
Soccer Slots
Soccer Slots is a game which uses elements of skill and luck. Soccer Slots
is a very exciting interactive player bonus, allowing a player to make
decisions based on scoring goals from a traditional penalty spot on a
soccer field.
Cash Countdown
Cash Countdown is a mystery jackpot concept. A predetermined value
(e.g. R50 000) is on display. When the mystery is triggered, a proportion
of the displayed value is given away. This process repeats until the total
value has been given away during a specified period.
The More You Bet The More You Get
This is a 5 level progressive, which offers players variable values, based on
the amount bet. The more you bet the more levels you win.
Incentivisor
The Incentivisor is designed to reward players for loyalty, by offering prizes
within a specified timeframe over and above their normal loyalty rewards.
Ama Spin-Spin (Promotional Free-Spin Game)
Ama Spin-Spin is an exciting reel-spinning game, promising players a large
win. This feature is activated by a mystery hit or the press of a button.
Players are allocated an amount of spins and at the end of each spin these
values are added up for a grand total.
Number Dispensing System
This is a Number Dispensing System, which allows the casino operator
to run various number driven games, which include Bingo, Keno and
promotional Draws.
Chain Reaction Tables (Side-Bet)
Chain Reaction is a side bet designed specifically for Blackjack. A special
card is placed in a shuffler acting as the trigger to the Chain Reaction
bonus. In this bonus the player spins a wheel and has the chance of
winning valuable prizes and/or cash.
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World Series of Slots
Sun International has successfully developed its own server based gaming
technology. The system is upgraded on an annual basis. This year we have
expanded the game set to include two more video slot games, namely
Safari Sam and Marine Sam, as well as Video Poker. This software was
initially designed for slots tournaments, but will now include casino table
games, namely Blackjack and Roulette.
Alternative Games
We’ve designed and developed games which are triggered through player
game patterns. These games are designed to be entertaining and require
limited skill.
INFORMATION TECHNOLOGY MANAGEMENT
A major highlight for the group was the conclusion of the Relationship
Marketing programme with the implementation of the ‘Single View of
the Customer’ application for gaming. Through this technology, frontline
staff at Touch Points now have access to consolidated gaming customer
information, enabling improved and personalised customer service. It also
constitutes a cornerstone of the Customer Management programme by
enabling targeted marketing.
The foundation for an enhanced Customer Contact Centre has been laid
with the implementation of world class telephony infrastructure. Among
some of the business benefits are more efficient routing of guest calls,
real time monitoring and improved training capabilities. The integration
and simplification of all forms of communication (fax, phone, email, web
chat etc.) will in future allow our customers to choose their preferred
communication channel. In addition, video conferencing facilities have
been made available, reducing internal travel costs and time.
A number of new technologies have been successfully piloted at Wild
Coast Sun as part of the refurbishment programme. These include an
online door locking system enhancing guest safety, an energy management
system resulting in substantial energy savings and the implementation of
a new internet based TV system, in compliance with the MultiChoice
standard for 2014.
Much work has been done on the replacement of our aging casino
management system, with a decision regarding the selection of a preferred
solution and vendor expected by November 2010. The new enterprise
gaming system will ensure that we stay ahead of our competitors by
enabling us to offer our customers the most innovative gaming products in
the market. The implementation across the group is planned to spread over
two years, starting mid-2011.
Through proactive management and optimal use of our network technology,
more network capacity (bandwidth) has been secured at a lower cost. With
the global proliferation of data and devices, doing more with less has
become the norm. The upgrade of the Sun City network to ensure
continued stability and increase capacity for future growth is also nearing
completion.