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Abstract - Quest for Global Competitiveness - Universidad de Puerto ...

Abstract - Quest for Global Competitiveness - Universidad de Puerto ...

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Are Domestic and International Food FranchiseWebsites in the United States Legally Sound? AContent Analysis<strong>Abstract</strong>D ependin g on the c ountry of operation, f ranchiso rs m ust adapt theironline m a rketing p ra ct ice s to lo ca l le ga l re qu i rements . T h is studyf ocu ses on intellectual p ropert y r i ght, web a cce ssib i lity, d is c losu res ,test imonia ls, and c omparative advertis in g is sues. T he results of thec ontent analysis of 227 Un ited States ( U.S.) and 43 n on U.S. f oodf ranch iso r ’s websites intere sted in f ranch is in g i n t he U .S. p resentedd iffere nce s on their u se of the copyr i ght notice and web acce ssib ilit yf or visually-impaired visitors . Fra nch iso r f oun<strong>de</strong>d s ince 1990 b ehaved iffere nt that f ranchiso rs f oun<strong>de</strong>d be<strong>for</strong>e 1990 on the use of <strong>de</strong>epl i nkin g, data co l lection , terms of use , and the use of test imonia ls.K e y W or ds: franch is in g, website, le ga l i ssues

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