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Abstract - Quest for Global Competitiveness - Universidad de Puerto ...

Abstract - Quest for Global Competitiveness - Universidad de Puerto ...

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<strong>de</strong>cisions a ntece<strong>de</strong>d le gis lative change s i n d i sabilit y l a ws (T hatch er,et al., 2006).T his is a re latively n e w i ssue, and it s ju risp ru<strong>de</strong>ntial co nclusion i snot <strong>de</strong>fin itely settled, but we wanted to se e how we l l the websiteshave ada pted t o the e ve r -changi n g paradigm s in the l e ga l p rotect ionof the handica pped in wa ys that m a y n ot have b een appare nt whenthe f r anch is e’s website was f i rst <strong>de</strong>signed. In t his paper we onlyl ooked at and analyzed visual web a cce ssib i lity. U .S. f r anch is orss hould be m ore u sed to the U.S. l e ga l s ystems. T h e s ame ise xpected f or ol<strong>de</strong>r f ranchise s ystems ; there<strong>for</strong>e , we h ypothesizethat:H 5A:U .S. f ranch i so rs ’ and n on -U.S. f ranch iso r s ’ websiteswill dif f er on their use of web accessib i l it y feature s.H 5B: O l<strong>de</strong>r f ranch iso r s ’ ( be<strong>for</strong>e 1989) and newe r f ra nch is ors ’we bsit es will d if fer on their u se of web accessib ilityf eatures.H 5 C: Less than half U .S. f ranchiso rs ’ websites willi nco rp ora te web acce ssib ilit y <strong>for</strong> the visual impaired.Legal DisclaimersT he website o wne r needs to <strong>de</strong>termin e and m ake s ure the visitorun<strong>de</strong>rstands the ru les to f ollo w when visitin g t he site. He re i s wherewe concentrate d the la r ge st port ion of our re search .If the website franchise in<strong>for</strong>mation falls wit hin the le ga l <strong>de</strong>finitio n ofan offer, t he f ranchiso r m ust be c areful where it offers f ranchiseopportunit ies. If there is no d is cla imer that indicates that t here i s nooffer of a f ranchise , it m a y be interp re ted that there is a n offer( D u va l l, 2005). Franch iso r s should p re vent lia bilit y by c l ea rly statingthey offer o r do not offer f ranchise s. U.S. f ranchiso r s sh ould bem o re used to the U.S. le ga l s ystems. T he same is e xpected <strong>for</strong> o l<strong>de</strong>rf ranch ise syst ems; there<strong>for</strong>e , we hypothesize that:H 6A:U .S. f ranch i so rs ’ and n on -U.S. f ranch iso r s ’ websiteswill dif f er on their use of non -offer dis c laimers.H 6B: O l<strong>de</strong>r f ranch iso r s ’ ( be<strong>for</strong>e 1989) and newe r f ra nch is ors ’we bsit es will dif f er on their u se of n on -offerd is c laimers.S in ce p rospect i ve f ra nch is ees want t o genera te a competit i ve returnon their i n ve stm ent (ROI), f ranch iso r s u se f inancia l p erf o rmancer epresentations, in clu din g earn in g c la ims, a s part of t heir m a r ketin gm essa ge ( Piper M a rbury Ru dnick & W olf e LLP, 2000) . T he u se of7

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