Abstract - Quest for Global Competitiveness - Universidad de Puerto ...

Data Analysis and ResultsT he data gatherin g proce ss took f our we eks to f i nish . T wenty onef ranch iso r ’s websites that we re in the f i r st sample l ist we re not usedbecause the f ranchise website d id not e xist , or company wa s notc urrently f ranch i sing. T h erefore, 21 f ranchi so rs we r e chosen f romthe se cond sample lis t.Descriptive ResultsOf the 270 we bsite s under st udy, 227 we re U .S.-based, equ i vale nt to84%. T he rest are f ore i gn -based, m ostly i n C anada, with a f e w f r omAust ra lia, and e ven some f rom as f a r a wa y as the A rab E m i rates,South Afric a, Ja pan , and Nigeria . T he o ldest f ranchise in the s tudywa s f ounded in 1902, wh i le the newe st j ust opened it s doors lastye a r. M oreove r, of the f ranchises under s tudy, 72 ( e qu i va lent to27%) had an online store righ t in the website.In terms of i ntellectual p ropert y p rotect ion, m ost f ranch iso r s usec orre ct copyrigh t n otice in their we b site, did not use f raming,passin g off and deep lin kin g. Ele ven percent of franch iso r s’ we bsiteswe r e web accessible. N inety s i x percent of a l l f ranch iso r d id notu sed earning c la ims. T h is resu lt is not sim i la r to the othersd is c laimer va r iables we r e m o st f r anchiso rs d id not i nclude theappropriate discla imers. On the positive side, m o st f ranch iso r ’swe bsit es d id not use testimonia ls, competitors name andc omparative advertis in g. T able one p resents descriptive re su lt s f oreach of the va r iables .T able 1. Descripti ve ResultsV a r i a b l eC o p y r i g h tN o t i c eO p t i o n sN a t i o n a l i t yA g eA l l U . S . N o n - P r e P o s t( % )U . S . 1990 1989C o r r e c t e m p l o y m e n t 75% 78% 58% 77% 73%M i s s e s a t l e a s t o n e5% 4% 9% 5% 5%c o m p o n e n tN o c o p y r i g h t n o t i c e 20% 18% 33% 18% 22%F r a m i n g N o f r a m i n g 94% 94% 95% 95% 94%F r a m i n g t o a s s o c i a t e dw e b s i t e sF r a m i n g t o e x t e r n a l s i t e ,i m p l i c i t w a r n i n gF r a m i n g t o e x t e r n a l s i t e ,e x p l i c i t w a r n i n gF r a m i n g t o e x t e r n a l s i t e ,n o w a r n i n g1% 1% 0% 0% 2%3% 3% 2% 2% 3%0% 0% 0% 1% 0%2% 2% 2% 2% 2%15