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Abstract - Quest for Global Competitiveness - Universidad de Puerto ...

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Marketing art doesn’t restrict art <strong>de</strong>velopment as it was thought many years ago. Itfacilitates, promotes, finds customers, and so much more. But, a set of strategic goalsneed to be assessed and implemented. Working with worldwi<strong>de</strong> art organizations thatare also working towards marketing internationally can help market puertorrican artinternationally. Exposure is the key element, what isn’t’ advertised is not sold.

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