2007 Interactive Registration Document - Renault

03 ENVIRONMENTAL
SUSTAINABLE DEVELOPMENT
PERFORMANCE
3.2.3.3 ENVIRONMENT-RELATED
COMMUNICATION
COMMUNICATING ON ENVIRONMENTAL IMPACTS
One of the fundamental principles of Renault’s sustainable development policy is
regular progress in improving the quality of information and making it available to
all audiences. Non-fi nancial sustainable development data have been included
in Renault’s registration document since FY 2002.
Since 1999 the environmental data from the Automobile industrial and support
activities (design, development and logistics), brought together in c hapter 8.4.2,
have been verified by the Renault group’s statutory auditors. For 2007,
the auditors issued a statement of “reasonable assurance” concerning data
for group sites, the highest level of confi dence. This level was also achieved
by two other companies in the CAC40.
Environmental information relating to automotive products is governed by
standards or regulations, stipulated in the approvals required for releasing a
product. These cover fuel consumption, CO 2 emissions, pollutant emissions,
noise and safety requirements. This information is set out in c hapter 8.4.3.
As part of the same process, vehicle manufacturers worked with the European
authorities to agree on a regulatory percentage of vehicle weight that must be
recyclable after December 15, 2008.
There is no process for consolidating waste from all of Renault’s sales
subsidiaries yet. However, as of 2007, each subsidiary performs a quantifi ed
environmental impact survey as a basis for its environmental management,
backed up the Hygiene, Environment and Risk Prevention network.
In 2007, Renault developed a cross-functional communication and marketing
plan. The aim is twofold: to improve Renault’s image as an environmentallyaware
company, and to boost sales of vehicles, particularly those emitting less
than 140 grams. Also in 2007, the Group decided to launch the Renault eco²
label in Europe (15 countries). This label was created to initiate a dialogue with
the public on the environmental progress made by Renault throughout the
vehicle life cycle over the past ten years . It also helps customers to identify the
most ecological models in the Renault range and thus to contribute to ecological
progress themselves through Renault’s affordable solutions.
Renault eco² was offi cially launched in May 2007 at an environmental workshop
that brought together, over a period of ten days, 200 European journalists,
financial analysts, investors, government representatives, partners from
the world of education and key account customers. The workshop involved
productive discussions on subjects including biofuels, with expert input from
Total, and downsizing. Participants were also able to test drive downsized E85
and B30 vehicles. In this way, different audiences were better able to understand
Renault’s environmental strategy.
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COMMUNICATING WITH EMPLOYEES AND THEIR
REPRESENTATIVES
To mark the launch of the Renault eco2 label in May 2007, an environmental
blog encouraged a direct dialogue between personnel and the departments in
charge of environmental issues.
It was a full year for the environmental network, which celebrated ten years
of an effi cient policy to cut environmental impacts across all the stages in the
vehicle life cycle. To mark this anniversary and to turn the spotlight on internal
and external achievements, all the Renault sites and a large number of sales
subsidiaries took part in the open days, press conferences and other events
organized for World Environment Day on June 5, 2007.
At the same time, an Industrial Hygiene, Environment and Risk Prevention
convention organized for site managers in October 2007, served to identify
synergies and possible areas for progress. A HERP chart was drafted and
approved by all participants. The aim was to set out the values of the HERP
network in line with Renault’s new brand identity, “Human, Reliable and
Enthusiastic”.
COMMUNICATING ON LOCAL AND REGIONAL ACTIONS
AT THE PLANTS
The information on sustainable development attests to Renault’s commitment,
but cannot answer all environmental questions concerning individual
sites. The sites have undertaken to publish environmental reports either on the
Internet or in hard copy. Setting out the actions and detailed results of each
site, the environmental report provides clear information and acts as a useful
basis for dialogue between sites, personnel and local stakeholders, including
residents, local councils, associations and government bodies.
The sites have also organized communication initiatives on environmental issues.
To illustrate the ISO 14001 criterion of the Renault eco² label and educate
people on the long-term performance targets for environmental issues, the
Douai plant (France) organized a visit for the press and stakeholders. The Curitiba
site (Brazil) produces an educational leafl et on the environment aimed at children
of between 5 and 10, which is distributed to employees and to the schools run
by São José dos Pinhais city hall. First published in 2005, the leafl et has been
received by around 5,000 children to date.
A total of 30 sites published an environmental report in 2007. These can be
viewed on the Renault group’s sustainable development website.
COMMUNICATING WITH CUSTOMERS
In 2005 the marketing function helped set up an organization to meet the needs
of key account customers for their vehicle fl eets. This included a sales brochure
explaining Renault’s environmental policy and special analyses in the areas of
fuel consumption, pollutant emissions and road safety.
In 2007 Renault/Key Account meetings focused on gaining a better
understanding of environmental issues and framing an environmental policy
for large corporate customers with vehicle fl eets, continuing the initiatives
already carried out in 2006. Discussions took place with short and long-term
leasers, particularly on communication aspects of the Renault eco 2 label in
relation to end customers.
108 Registration Document Renault 2007
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