1938 Cadillac V16 - GM Heritage Center

L A SALLE P E R F O R M A N C E
The superiority of V-8 engine design over the eight
in-line type is borne out most definitely in LaSalle's
superior performance over other cars.
LaSalle's remarkable speed, acceleration and hill
climbing ability are due to an unusually high ratio of
power relative to car weight. The new LaSalle has 8.0
cubic inches displacement per 100 lbs. while the average
for all other cars is approximately 6.85. This means
that LaSalle's engine is larger relative to car weight
than any eight cylinder automobile, regardless of price,
with the single exception of the Cadillac Sixty, and
17% larger than the average eight. Part of this extra
available power is taken in better accelerative ability.
Part is taken in low piston travel by means of a low rear
axle ratio for operating economy and longer engine life.
The effect of LaSalle's high ratio of power to weight
on acceleration at both low and touring speeds is most
noteworthy. In fact, the new LaSalle is so rapid in its
acceleration above 60 or even 80 miles per hour that
the driver is able to avoid highway traffic with the
greatest of ease. Such accelerative ability is an important
factor in driving safety, though this is not generally
recognized. Very often accidents are caused by the
driver's inability to move away quickly from an impending
emergency.
The new LaSalle is an outstanding performer over all
eight cylinder cars, surpassed only by the new Cadillac
Sixty. LaSalle is also one of the safest and easiest cars
to drive.
These are a few of the many reasons why LaSalle
won so many friends last year and why LaSalle promises
much greater popular approval in 1938.
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