1938 Cadillac V16 - GM Heritage Center

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CADILLAC-LaSALLE Exclusive Accessories For 1938 Price Master Radio. $79.50 Standard Radio 65.00 Fleetwood Radio 95.00 Heater-Defroster (Front Compartment) 26.50 Heater-Defroster (Front and Rear Compartment) 42.50 Spotlight 18.50 Fog Lights (Pair) 17.50 Luggage (Striped Tweed Ducoid) Wardrolette 42.5O Aviatrix (Ladies) 32.50 Aviator (Men) 35.00 Wheel Discs, Cadillac and LaSalle (Each) 4.00 Wheel Trim Rings (Each) 1.50 Flexible Steering Wheel 15.00 License Frames (Pair) 5.50 Fleetwood Robe (To Match Car Upholstery) 47.50 Double Alpaca Robe 30.00 Alpaca and Plush Robe 30.00 Sea Breeze Seat Covers (Per Seat) 7.50 Moto-Pack 6.85 Automatic Battery Filler 7.50 Hinge Mirror 4.50 Y » o /LaS. 2.25 Insect Screens ^ C a d 2 5 Q Clock (Instrument Panel, LaSalle). 12.50 Cadillac & LaSalle Accessory Groups LaSalle Series 38-50 GROUP B GROUP A D Clock Clock Flexible Wheel Flexible Wheel License Frames List $27.50 Wheel T>iscs List $49.00 GROUP A R—5 GROUP A R—6 Clock Clock Flexible Wheel Flexible Wheel 5—Trim Rings License Frames License Frames 6—Trim Rings List $40.50 List $42.00 Cadillac Series 38-60, 65, 75 GROUP A Flexible Wheel License Frames Wheel Discs List $36.50 • 236 •
CADILLAC MASTER RADIO The new Cadillac Master Radio is the finest motor car radio that has ever been produced. It has tremendous volume, making possible exceptionally long range reception, and its tone reproduction is unusually clear and natural with no distortion or blasting. This outstanding new radio is a compact single unit set which is mounted behind the instrument panel. The speaker fits directly behind the grille in the panel and uses the entire panel as a baffle. The tenite control knobs matching the other controls on the instrument panel are mounted on all cars in production. Dummy shafts are used to hold the knobs in place on cars not equipped with a radio. The new Cadillac Master has an output of 14-watts, the greatest yet achieved by any motor car radio. Despite this great output, however, there is no increase in current drain due to the use of a new type, more efficient circuit. • 237»
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.iijHjHHHHHI O The 135° V-type Six
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Advantages of Sixteen Cylinders Six
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size and increasing fuel economy. T
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placing these short engines well in
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The nine main bearings assure resis
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LUBRICATION SYSTEM 1 Engine lubrica
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conical spring at the bottom of eac
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cylinders of a bank draw from the s
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more of the radiator is covered by
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clutch. No spring dampeners are req
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This has been accomplished by using
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- In cars using the conventional fr
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are used for durability. Drums are
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Copyright 1937 by GENERAL MOTORS SA
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Right Gasoline The Cadillac V-16 en
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nstruments and Ltontrols Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical Storage Battery—The St
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LUBRICATION Check engine oil level
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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within the car as it is driven over
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LaSalle and Cadillac Sixty, while t
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outside the frame side bar because
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Double Ride Stabilizers Ride stabil
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Springs are rigidly attached at the
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ing surface of cast iron moulded to
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On some cars the hand brake acts up
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The differential housing is cylindr
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L A SALLE P E R F O R M A N C E The
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Higher, wider fender catwalks also
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exposed chrome plated hinges and a
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in a new neutral shade which matche
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down the tonneau side. The padded p
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The center panel is an expensive mo
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INSULATION LaSalle's Steel Body is
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Running boards are separated from t
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PI < 5 m D LASALLE Interior Dimensi
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CADILLAC SIXTY A P P E A R A N C E
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On each panel are three groups of l
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The Sixty has the new smooth instru
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of these is the construction and mo
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into an area heretofore restricted.
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thickly padded center arm rest has
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C A D I L L A C SIXTY INTERIOR DIME
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EXTERIOR APPEARANCE Front View: The
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streamlined ends, in each of which
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have high, protruding transmission
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00 CADILLAC CUSTOM V-8 Interior Dim
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tion with Fleetwood, thus complemen
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cumbersomeness so typical of other
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Running boards are separated from t
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Looking outward from the new Fleetw
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CADILLAC FLEETWOOD 5-PASSENGER SEDA
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CADILLAC FLEETWOOD 5-PASSENGER TOWN
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CADILLAC FLEETWOOD 5-PASSENGER SEDA
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CADILLAC FLEETWOOD 7-PASSENGER IMPE
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220f—
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FRONT SEAT MOVES 4" FROM REAR POSIT
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fRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC FLEETWOOD CONVERTIBLE COUP
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CADILLAC FLEETWOOD CONVERTIBLE SEDA
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CADILLAC SIXTEEN Establishes a New
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SIXTEEN EXTERIOR STYLING The new Ca
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CADILLAC SIXTEEN INTERIORS Fleetwoo
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Garnish mouldings and paneling are
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CADILLAC 5-PASSENGER STYLE NO. 9019
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CADILLAC SIXTEEN 5-PASSENGER TOWN S
Page 237: CADILLAC SIXTEEN 7-PASSENGER SEDAN
Page 241: CADILLAC SIXTEEN 5-PASSENGER FORMAL
Page 244 and 245: FRONT SEAT MOVES 4" FROM REAR POSIT
Page 247 and 248: CADILLAC SIXTEEN 5-PASSENGER COUPE
Page 249: CADILLAC SIXTEEN CONVERTIBLE COUPE
Page 253: CADILLAC SIXTEEN TOWN CAR STYLE NO.
Page 256 and 257: Advantages of Sixteen Cylinders Six
Page 258 and 259: size and increasing fuel economy. T
Page 260 and 261: placing these short engines well in
Page 262 and 263: v Engine Mounting The engine is sup
Page 264 and 265: X necting rods. Two grooves inside
Page 266 and 267: with the previously mentioned main
Page 268 and 269: frame crossmember to the left hand
Page 270 and 271: N From each pump water is forced di
Page 272 and 273: the generator and its driving wheel
Page 274 and 275: SIXTEEN CHASSIS To complement its s
Page 276 and 277: proves roadability by reducing roll
Page 278 and 279: Three point manual adjustment is pr
Page 280 and 281: welded into position to increase ho
Page 282 and 283: SERVICE AS A SALES AID The high sta
Page 284 and 285: NEW SERVICE CONTRACT The Cadillac-L
Page 288 and 289: CADILLAC STANDARD RADIO The 1938 mo
Page 290 and 291: ADVERSE WEATHER LIGHTS Cadillac Fog
Page 292 and 293: REAR COMPARTMENT HOT WATER HEATER T
Page 294 and 295: SEAT COVERS Cadillac Sea-Breeze Sea
Page 296 and 297: MAJOR POINTS OF COMPARISON-Confd Ca
Page 298 and 299: DETAILED SPECIFICATIONS ENGINE LaSa
Page 300 and 301: DETAILED SPECIFICATIONS-Cont'd TIMI
Page 302 and 303: FUEL—Cont'd Carburetor type Up or
Page 304 and 305: GENERATOR—Cont'd Generator normal
Page 306 and 307: REAR AXLE—-Cont'd LaSalle Minimum
Page 308 and 309: DETAILED SPECIFICATIONS-ContV* BRAK
Page 310 and 311: DETAILED SPECIFICATIONS-Confd BEARI
Page 312 and 313: Copyright 1937 by GENERAL MOTORS SA
Page 314 and 315: The 38-series Cadillac-LaSalle cars
Page 316 and 317: 6 Cadillac-LaSalle Preliminary Serv
Page 318 and 319: 8 Cadillac-LaSaile Preliminary Serv
Page 320 and 321: 10 Cadillac-LaSaile Preliminary Ser
Page 322 and 323: 12 Cadillac-LaSalle Preliminary Ser
Page 334 and 335: 24 Cadillac-LaSaile Preliminary Ser
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? 3 IM Salt* v-8 (38-81) 1M* Styiti
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COLOR COMBINATIONS (Continued) x Co
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COLOR COMBINATION FOR 1938 SERIES C
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B 4-0000 Series 38-50, 60, 60», 65
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Series B6.000 38-50,60, 60$, 65, 7
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B 4.0000 38-50, 60, 60s, 65, 75, 90
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38-9059. 38-9067. PART NO. Genuine
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1938 Cadillac V16 - GM Heritage Center

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