1938 Cadillac V16 - GM Heritage Center

The unsurpassed degree of Cadillac's manufacturing efficiency
is the basis for such quality cars at low prices. Economies in
mass purchasing and inter-divisional exchange of manufacturing
experience afforded by General Motors are additional reasons
for greater Cadillac-LaSalle price value.
In addition to product superiority, General Motors provides
the Cadillac or La
Salle buyer with
an unequalled
time buying plan.
General Motors
Acceptance Corporation
is the
only automobile
finance company
which is wholly
an integral division
of a manufacurer.
Hence, the
GENERAL
MOTORS
N S T A L M E N T
P L A N
objective of G.M.A.C. is to do everything possible to assist in
the sale of General Motors cars and not in making a private
profit. For this reason G.M.A.C. has pioneered in the development
of wider insurance coverage and lower interest rates,
and has done most to make it possible for a greater number of
people to purchase Cadillacs and LaSalles out of income. Furthermore,
the reputation and financial security of General Motors
remove purchasers' objection to possible lack of integrity of
the financing company so that today a more inexpensive and
stable time purchase plan cannot be found.
"With General Motors' assets totalling over one and one-half
billion dollars, Cadillac is assured a financial security many
times greater than any other fine car manufacturer. The future
production continuance of Cadillac and LaSalle is definitely
established.
Every Cadillac-LaSalle salesman has, therefore, all these
decided sales advantages not available to the salesmen of cars
manufactured by independent companies:
Extensive Research Facilities
Purchasing Economies
Manufacturing Advantages
Consumer Knowledge
Time Buying Service
Financial Security
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