1938 Cadillac V16 - GM Heritage Center

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CADILLAC- DATA BOOK SEPTEMBER 10, 1937 Sales Promotion Department CADILLAC MOTOR CAR DIVISION All information contained in this Data Book has been carefully checked with sources believed reliable, but is not guaranteed. The <strong>Cadillac</strong> Motor Car Division reserves the right to change any of this information or specifications without incurring^ any obligations.
Page 1 and 2:
.iijHjHHHHHI O The 135° V-type Six
Page 3 and 4:
Advantages of Sixteen Cylinders Six
Page 5 and 6:
size and increasing fuel economy. T
Page 7 and 8: placing these short engines well in
Page 10 and 11: The nine main bearings assure resis
Page 12 and 13: LUBRICATION SYSTEM 1 Engine lubrica
Page 14 and 15: conical spring at the bottom of eac
Page 16 and 17: cylinders of a bank draw from the s
Page 18 and 19: more of the radiator is covered by
Page 20 and 21: clutch. No spring dampeners are req
Page 22 and 23: This has been accomplished by using
Page 24 and 25: - In cars using the conventional fr
Page 26 and 27: are used for durability. Drums are
Page 29 and 30: Copyright 1937 by GENERAL MOTORS SA
Page 31 and 32: Right Gasoline The Cadillac V-16 en
Page 33 and 34: nstruments and Ltontrols Comfort an
Page 35 and 36: Lighting Controls the hand control
Page 37 and 38: Starting the Engine Automatic featu
Page 39 and 40: Authorized Service Stations Tire an
Page 41 and 42: Starting the Car Stopping the Car S
Page 43 and 44: Mountain Driving Touring In going u
Page 45 and 46: Gasoline Economy Tire Life The numb
Page 47 and 48: the owner must estimate the lowest
Page 49 and 50: Lubrication Schedule Every 1000 mil
Page 51 and 52: new plugs if the old plugs are badl
Page 53 and 54: Whenever anti-freeze is to be insta
Page 55 and 56: Electrical Storage Battery—The St
Page 57: LUBRICATION Check engine oil level
Page 61 and 62: 1938 Program: I N D E X T O C O N T
Page 63 and 64: T H E N E W C A D I L L A C S The G
Page 65 and 66: 1938 L A SALLE Cadillac Designed BO
Page 67 and 68: 1938 C A D I L L A C SIXTY America'
Page 69 and 70: CADILLAC CUSTOM A Traditionally Lar
Page 71 and 72: CADILLAC Magnificent Among Fine Car
Page 73 and 74: CADILLAC Establishes a New High Eve
Page 75 and 76: At the receiving room every connect
Page 77 and 78: Developed for and first used by Cad
Page 79 and 80: kinds, are continually being tested
Page 81 and 82: CADILLAC V-TYPE ENGINE DESIGN The O
Page 83 and 84: quently to cancel each other, the i
Page 85 and 86: strate, hold the ruler on the desk
Page 87 and 88: the oil is reduced and oil consumpt
Page 89 and 90: V-Type Design Is Inherently More Ec
Page 91 and 92: TWO V-EIGHT ENGINES FOR 1938 Cadill
Page 93 and 94: forward part of the engine do not p
Page 95 and 96: soft, inexpensive cylinder block ir
Page 97 and 98: full compression and more efficient
Page 99 and 100: of these journals and their crankpi
Page 101 and 102: Valve Mechanism All Cadillac-built
Page 103 and 104: directly to the cooling water where
Page 105 and 106: In conventional carburetors this bo
Page 107 and 108: The concentric designed fuel chambe
Page 109 and 110:
with that from the end cylinders, g
Page 111 and 112:
throughout the speed range from max
Page 113 and 114:
The control switch is of the push-p
Page 115 and 116:
improves accessibility for servicin
Page 117 and 118:
overflow pipe until it passes throu
Page 119 and 120:
esult of the engine's cooler operat
Page 121 and 122:
chain. Oil is conducted from the ce
Page 123 and 124:
C L U T C H All series of Cadillac
Page 125 and 126:
trick manipulation of the clutch or
Page 127 and 128:
checked individually and then match
Page 129 and 130:
V-EIGHT CHASSIS Chassis for all new
Page 131:
frame design with kick-up over the
Page 134 and 135:
standpoint and in view of the resul
Page 136 and 137:
equal length steering cross rods mo
Page 138 and 139:
sorbers have more power to control
Page 140 and 141:
esistor to body movements that it i
Page 142 and 143:
day practically all car owners reco
Page 144 and 145:
ake support plate, hence only one s
Page 146 and 147:
Because' of longer wheelbases and g
Page 148 and 149:
Hotchkiss Drive The Cadillac-LaSail
Page 150 and 151:
L A S A L L E A P P E A R A N C E I
Page 152 and 153:
A front opening hood is used. Since
Page 154 and 155:
INTERIOR L U X U R Y Greater Comfor
Page 156 and 157:
may easily enter the car from eithe
Page 158 and 159:
In front of the driver is the instr
Page 161:
UNISTEEL T U R R E T T O P B O D Y
Page 164 and 165:
Weatherproofing and Sealing Every p
Page 166 and 167:
Convertible Sedan 5 Passenger Touri
Page 168 and 169:
CADILLAC SIXTY America's Fastest an
Page 170 and 171:
Front View: One of the new Sixty's
Page 172 and 173:
door supporting arm 01 even stronge
Page 174 and 175:
From the side the dynamic quality o
Page 176 and 177:
suggests racing car speed, and conc
Page 178 and 179:
one-half times as much outward visi
Page 180 and 181:
• 129 •
Page 182 and 183:
CADILLAC CUSTOM V-EIGHT Cadillac's
Page 184 and 185:
grille from the fender fronts. Ther
Page 186 and 187:
inches. The new Cadillac Custom V-8
Page 188 and 189:
The Cadillac V-8 5-Passenger Sedan
Page 190 and 191:
CADILLAC Most Magnificent FLEETWOOD
Page 192 and 193:
door and trunk lid frames. Every st
Page 194 and 195:
The windshield is higher, wider, ou
Page 196 and 197:
inches more tonneau length and leg
Page 198:
added to the luxurious Fleetwood eq
Page 201 and 202:
FRONT SEAT MOVES 4-" FROM REAR POSI
Page 203 and 204:
FRONT SEAT MOVES 4" FROM REAR POSIT
Page 206:
CADILLAC FLEETWOOD 7-PASSENGER SEDA
Page 210 and 211:
CADILLAC FLEETWOOD 5-PASSENGER FORM
Page 212 and 213:
CADILLAC FLEETWOOD 7-PASSENGER FORM
Page 214 and 215:
CADILLAC FLEETWOOD 2-PASSENGER COUP
Page 216:
CADILLAC FLEETWOOD 5-PASSENGER COUP
Page 219 and 220:
OPERA SEATS OPTIONAL EQUIPMENT EXTR
Page 222 and 223:
CADILLAC FLEETWOOD TOWN CAR STYLE N
Page 224 and 225:
For the first time the revered pres
Page 226 and 227:
modern design blend into the upperm
Page 228 and 229:
Additional features of the new auxi
Page 230 and 231:
FRONT SEAT MOVES 4" FROM REAR POSIT
Page 232 and 233:
220}
Page 235:
CADILLAC SIXTEEN 5-PASSENGER SEDAN-
Page 239:
CADILLAC SIXTEEN 7-PASSENGER IMPERI
Page 243 and 244:
CADILLAC SLXTEEN 7-PASSENGER FORMAL
Page 245:
CADILLAC SIXTEEN 2-PASSENGER COUPE
Page 248 and 249:
•220J
Page 251:
CADILLAC SIXTEEN CONVERTIBLE SEDAN
Page 255 and 256:
SIXTEEN CYLINDER ENGINE The 1938 Ca
Page 257 and 258:
for the twelve. Furthermore, as the
Page 259 and 260:
at higher speeds and to be very pro
Page 261 and 262:
Crankcase and Cylinder Block xIn ge
Page 263 and 264:
The nine main bearings assure resis
Page 265 and 266:
LUBRICATION SYSTEM E*ngine lubricat
Page 267 and 268:
conical spring at the bottom of eac
Page 269 and 270:
cylinders of a bank draw from the s
Page 271 and 272:
more of the radiator is covered by
Page 273 and 274:
clutch. N« spring dampeners are re
Page 275 and 276:
This has been accomplished by using
Page 277 and 278:
In cars using the conventional fron
Page 279 and 280:
are used for durability. Drums are
Page 281 and 282:
CADILLAC FLEETWOOD BUSINESS CARS Ca
Page 283 and 284:
LUBRICATION AGREEMENT The value of
Page 285 and 286:
CAD ILL AG - LaS ALLE Owner Service
Page 287 and 288:
CADILLAC MASTER RADIO The new Cadil
Page 289 and 290:
CADILLAC FLEETWOOD RADIO The new Ca
Page 291 and 292:
HEATER-DEFROSTER The new Cadillac H
Page 293 and 294:
LUGGAGE EQUIPMENT Luggage equipment
Page 295 and 296:
MAJOR POINTS OF COMPARISON Cadillac
Page 297 and 298:
MAJOR POINTS OF COMPARISON-Cont'd S
Page 299 and 300:
RODS AND PINS—Cont'd LaSalle Is w
Page 301 and 302:
DETAILED SPECIFICATIONS-Confd VALVE
Page 303 and 304:
IGNITION—Cont'd LaSalle Amperage
Page 305 and 306:
CLUTCH—Cont'd DETAILED LaSalle ^
Page 307 and 308:
DETAILED SPRINGS—Cont'd LaSalle F
Page 309 and 310:
FRAME-Cont'd Width, maximum DETAILE
Page 311 and 312:
CADILLAC^LASALLE PRELIMINARY SERVIC
Page 313 and 314:
Contents Page Body 5 Body Styles 5
Page 315 and 316:
Cadillac-LaSaile Preliminary Servic
Page 317 and 318:
Cadillac-LaSalle Preliminary Servic
Page 319 and 320:
Page 321 and 322:
Page 323 and 324:
Page 325 and 326:
Page 327 and 328:
Page 329 and 330:
Page 331 and 332:
Page 333 and 334:
Page 335 and 336:
- & • B m Clack Clock llaaible Wh
Page 337 and 338:
Colors for 1938 Model Cadillac and
Page 339 and 340:
The Instructions, Illustrationa, Al
Page 341 and 342:
UPHOLSTERY c . Carpets, Seats, Cush
Page 343 and 344:
Series CONVERTIBLE TOPS-ROOF COVERI
Page 345 and 346:
UPHOLSTERY Carpets, Seats, Cushions
Page 347 and 348:
'.Serie* l : -CONVERTIBLE TOPS-ROOF
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1938 Cadillac V16 - GM Heritage Center

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