1938 Cadillac V16 - GM Heritage Center

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A front opening hood is used. Since there is no center hood hinge a crease, similar to and in keeping with the fender crease, extends from the cowl to the radiator ornament. With this clever design, the hood is lifted by pushing upward on the characteristic LaSalle radiator ornament. This upward motion releases the hood latch and a continuation of the movement lifts the hood which is hinged at the cowl. Springs are provided which securely hold the hood in its raised position. Reversing the motion first lowers the hood and then latches it in position. A safety catch holds the hood closed in case the operator fails to latch it by pulling down the ornament. Another feature contributing to LaSalle's lower appearance is the relocation of the stainless steel belt mouldings. These are of new design having three parallel grooves, and are placed below the body belt curve. Running boards are separated from the front and rear fenders preventing the collection of dirt and water. They are fully covered with rubber and have a chrome strip across each end for decorative treatment. Massive door handles are smoothly rounded and curve snugly to the door panel for safety. They are mounted integrally without exposed screws. Rear View: The LaSalle rear view is one harmonious blend of smooth, flowing lines in which trunk, fenders and tail lamps have a symmetrical part. The uniquely designed tail lamps on the previous LaSalle are retained. They appear to be moulded into the rear fenders. Each lamp has rectangular shaped lens assuring illumination to the sides of the car as well as directly to the rear. This is of great safety and convenience to the driver when backing up at night. Reflector buttons are placed below each lamp as another safety feature in the event of a burned out bulb. The trunk is of the same large size as before and has • 100»
exposed chrome plated hinges and a heavy, T-shaped safety-rounded lid handle. A V-8 emblem, similar to the radiator grille emblem, is mounted in the center of the trunk door. Thus LaSalle is identified front and rear as a "V-8." Rear LaSalle View A new automatic trunk supporting arm has been designed which is stronger and more easily operated. The trunk lid, when lifted to upright position, engages a catch which holds it securely. Merely by pushing upward slightly the catch is released and the lid may be easily closed. New, wide single bar bumpers carry large, strong vertical guards. In their center is a round "LaS" monogram with red background. Bumpers are attached directly to the frame side bars. New Fenderwell Tire Carriers On cars with six wheel accessory equipment exterior appearance is greatly improved by new drum type metal tire covers. One of these covers is standard on the LaSalle Five Passenger Convertible Sedan since its spare tire is mounted in a right front fenderwell. • 101 •
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.iijHjHHHHHI O The 135° V-type Six
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Advantages of Sixteen Cylinders Six
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size and increasing fuel economy. T
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placing these short engines well in
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The nine main bearings assure resis
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LUBRICATION SYSTEM 1 Engine lubrica
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conical spring at the bottom of eac
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cylinders of a bank draw from the s
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more of the radiator is covered by
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clutch. No spring dampeners are req
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This has been accomplished by using
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- In cars using the conventional fr
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are used for durability. Drums are
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Copyright 1937 by GENERAL MOTORS SA
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Right Gasoline The Cadillac V-16 en
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nstruments and Ltontrols Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical Storage Battery—The St
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LUBRICATION Check engine oil level
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
Page 102 and 103: Zero Clearance • — S 0 -HJ»?==
Page 104 and 105: F U E L SYSTEM Fuel Pump Fuel is fe
Page 106 and 107: simple and positive in operation an
Page 108 and 109: order, and the other supplies those
Page 110 and 111: expansion chamber in the exhaust pi
Page 112 and 113: keeps the battery at its peak load
Page 114 and 115: power Parking Lights. Headlamp beam
Page 116 and 117: Thermostatically controlled radiato
Page 118 and 119: Additional piping, common in other
Page 120 and 121: LUBRICATION Engine Lubrication SYST
Page 122 and 123: portant Cadillac feature is not fou
Page 124 and 125: The clutch throwout bearing has a s
Page 126 and 127: New, More Durable Transmission Engi
Page 128 and 129: The New LaSalle Chassis
Page 130 and 131: Front X-members are riveted to the
Page 133 and 134: within the car as it is driven over
Page 135 and 136: LaSalle and Cadillac Sixty, while t
Page 137 and 138: outside the frame side bar because
Page 139 and 140: Double Ride Stabilizers Ride stabil
Page 141 and 142: Springs are rigidly attached at the
Page 143 and 144: ing surface of cast iron moulded to
Page 145 and 146: On some cars the hand brake acts up
Page 147 and 148: The differential housing is cylindr
Page 149 and 150: L A SALLE P E R F O R M A N C E The
Page 151: Higher, wider fender catwalks also
Page 155 and 156: in a new neutral shade which matche
Page 157 and 158: down the tonneau side. The padded p
Page 159: The center panel is an expensive mo
Page 163 and 164: INSULATION LaSalle's Steel Body is
Page 165 and 166: Running boards are separated from t
Page 167 and 168: PI < 5 m D LASALLE Interior Dimensi
Page 169 and 170: CADILLAC SIXTY A P P E A R A N C E
Page 171 and 172: On each panel are three groups of l
Page 173 and 174: The Sixty has the new smooth instru
Page 175 and 176: of these is the construction and mo
Page 177 and 178: into an area heretofore restricted.
Page 179 and 180: thickly padded center arm rest has
Page 181 and 182: C A D I L L A C SIXTY INTERIOR DIME
Page 183 and 184: EXTERIOR APPEARANCE Front View: The
Page 185 and 186: streamlined ends, in each of which
Page 187 and 188: have high, protruding transmission
Page 189 and 190: 00 CADILLAC CUSTOM V-8 Interior Dim
Page 191 and 192: tion with Fleetwood, thus complemen
Page 193 and 194: cumbersomeness so typical of other
Page 195 and 196: Running boards are separated from t
Page 197 and 198: Looking outward from the new Fleetw
Page 200 and 201: CADILLAC FLEETWOOD 5-PASSENGER SEDA
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CADILLAC FLEETWOOD 5-PASSENGER TOWN
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CADILLAC FLEETWOOD 5-PASSENGER SEDA
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CADILLAC FLEETWOOD 7-PASSENGER IMPE
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220f—
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FRONT SEAT MOVES 4" FROM REAR POSIT
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fRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC FLEETWOOD CONVERTIBLE COUP
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CADILLAC FLEETWOOD CONVERTIBLE SEDA
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CADILLAC SIXTEEN Establishes a New
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SIXTEEN EXTERIOR STYLING The new Ca
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CADILLAC SIXTEEN INTERIORS Fleetwoo
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Garnish mouldings and paneling are
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CADILLAC 5-PASSENGER STYLE NO. 9019
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CADILLAC SIXTEEN 5-PASSENGER TOWN S
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CADILLAC SIXTEEN 7-PASSENGER SEDAN
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CADILLAC SIXTEEN 5-PASSENGER FORMAL
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC SIXTEEN 5-PASSENGER COUPE
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CADILLAC SIXTEEN CONVERTIBLE COUPE
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CADILLAC SIXTEEN TOWN CAR STYLE NO.
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Advantages of Sixteen Cylinders Six
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size and increasing fuel economy. T
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placing these short engines well in
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v Engine Mounting The engine is sup
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X necting rods. Two grooves inside
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with the previously mentioned main
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frame crossmember to the left hand
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N From each pump water is forced di
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the generator and its driving wheel
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SIXTEEN CHASSIS To complement its s
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proves roadability by reducing roll
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Three point manual adjustment is pr
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welded into position to increase ho
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SERVICE AS A SALES AID The high sta
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NEW SERVICE CONTRACT The Cadillac-L
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CADILLAC-LaSALLE Exclusive Accessor
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CADILLAC STANDARD RADIO The 1938 mo
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ADVERSE WEATHER LIGHTS Cadillac Fog
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REAR COMPARTMENT HOT WATER HEATER T
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SEAT COVERS Cadillac Sea-Breeze Sea
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MAJOR POINTS OF COMPARISON-Confd Ca
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DETAILED SPECIFICATIONS ENGINE LaSa
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DETAILED SPECIFICATIONS-Cont'd TIMI
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FUEL—Cont'd Carburetor type Up or
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GENERATOR—Cont'd Generator normal
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REAR AXLE—-Cont'd LaSalle Minimum
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DETAILED SPECIFICATIONS-ContV* BRAK
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DETAILED SPECIFICATIONS-Confd BEARI
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Copyright 1937 by GENERAL MOTORS SA
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The 38-series Cadillac-LaSalle cars
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6 Cadillac-LaSalle Preliminary Serv
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8 Cadillac-LaSaile Preliminary Serv
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10 Cadillac-LaSaile Preliminary Ser
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12 Cadillac-LaSalle Preliminary Ser
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24 Cadillac-LaSaile Preliminary Ser
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? 3 IM Salt* v-8 (38-81) 1M* Styiti
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COLOR COMBINATIONS (Continued) x Co
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COLOR COMBINATION FOR 1938 SERIES C
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B 4-0000 Series 38-50, 60, 60», 65
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Series B6.000 38-50,60, 60$, 65, 7
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B 4.0000 38-50, 60, 60s, 65, 75, 90
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38-9059. 38-9067. PART NO. Genuine
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1938 Cadillac V16 - GM Heritage Center

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