1938 Cadillac V16 - GM Heritage Center

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CADILLAC CUSTOM V-EIGHT Cadillac's Traditional Fine Car The reputation of Cadillac in the fine car field and the long list of Cadillac owners of fifteen to thirty years' standing have been the evolutionary result of constant devotion to the building of large fine cars which provide all to be desired in roominess and comfort, yet have every engineering advancement conducive to ease of handling and outstanding performance. The Cadillac Custom V-8, formerly the Series 65, carries on this Cadillac tradition. This motor car has been designed expressly for those who wish the feeling of security and stability which comes from large cars, yet insist on a maximum possible amount of meaneuverability. Other cars provide mere bulk, but bulk does not necessarily provide comfort and stability or fleetness and driving enjoyment. More women drove large Cadillacs last year than ever before because of their superior ease of handling. The new Cadillac Custom V-8 makes an even greater appeal to their motoring pleasure with greatly increased driving visibility, greater performance and more effortless shifting by placing the lever on the steering column. Yet, in addition to driving ease, roominess has also been improved by longer, wider, lower bodies. These are of all-steel construction. The 1938 Cadillac Custom V-8 is available in three body styles. In addition to the five passenger Touring Sedan, there is a Sedan-Division and a Convertible Sedan, thus making available a wider selection of traditionally fine Cadillacs below the price of the more luxurious Fleetwood. REVISED 12-15-37 • 131 •
EXTERIOR APPEARANCE Front View: The overall appearance of the new Cadillac Custom V-8 has been freshened and modernized in accordance with Cadillac policy to maintain the most dignified style leadership among fine cars. Cadillac V-8 Front View From the front this new Cadillac is both distinctive and striking with wide, boldly designed cellular grille. The vee is deeply curved, flowing into the plane of the hood side panels in upper portion and the lower portion recurving outward into the plane of the fender fronts. Three chrome bars divide the junction of the radiator • 132» REVISED 12-15-37
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.iijHjHHHHHI O The 135° V-type Six
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Advantages of Sixteen Cylinders Six
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size and increasing fuel economy. T
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placing these short engines well in
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The nine main bearings assure resis
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LUBRICATION SYSTEM 1 Engine lubrica
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conical spring at the bottom of eac
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cylinders of a bank draw from the s
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more of the radiator is covered by
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clutch. No spring dampeners are req
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This has been accomplished by using
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- In cars using the conventional fr
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are used for durability. Drums are
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Copyright 1937 by GENERAL MOTORS SA
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Right Gasoline The Cadillac V-16 en
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nstruments and Ltontrols Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical Storage Battery—The St
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LUBRICATION Check engine oil level
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
Page 133 and 134: within the car as it is driven over
Page 135 and 136: LaSalle and Cadillac Sixty, while t
Page 137 and 138: outside the frame side bar because
Page 139 and 140: Double Ride Stabilizers Ride stabil
Page 141 and 142: Springs are rigidly attached at the
Page 143 and 144: ing surface of cast iron moulded to
Page 145 and 146: On some cars the hand brake acts up
Page 147 and 148: The differential housing is cylindr
Page 149 and 150: L A SALLE P E R F O R M A N C E The
Page 151 and 152: Higher, wider fender catwalks also
Page 153 and 154: exposed chrome plated hinges and a
Page 155 and 156: in a new neutral shade which matche
Page 157 and 158: down the tonneau side. The padded p
Page 159: The center panel is an expensive mo
Page 163 and 164: INSULATION LaSalle's Steel Body is
Page 165 and 166: Running boards are separated from t
Page 167 and 168: PI < 5 m D LASALLE Interior Dimensi
Page 169 and 170: CADILLAC SIXTY A P P E A R A N C E
Page 171 and 172: On each panel are three groups of l
Page 173 and 174: The Sixty has the new smooth instru
Page 175 and 176: of these is the construction and mo
Page 177 and 178: into an area heretofore restricted.
Page 179 and 180: thickly padded center arm rest has
Page 181: C A D I L L A C SIXTY INTERIOR DIME
Page 185 and 186: streamlined ends, in each of which
Page 187 and 188: have high, protruding transmission
Page 189 and 190: 00 CADILLAC CUSTOM V-8 Interior Dim
Page 191 and 192: tion with Fleetwood, thus complemen
Page 193 and 194: cumbersomeness so typical of other
Page 195 and 196: Running boards are separated from t
Page 197 and 198: Looking outward from the new Fleetw
Page 200 and 201: CADILLAC FLEETWOOD 5-PASSENGER SEDA
Page 202 and 203: CADILLAC FLEETWOOD 5-PASSENGER TOWN
Page 204: CADILLAC FLEETWOOD 5-PASSENGER SEDA
Page 208: CADILLAC FLEETWOOD 7-PASSENGER IMPE
Page 211 and 212: 220f—
Page 213 and 214: FRONT SEAT MOVES 4" FROM REAR POSIT
Page 215 and 216: fRONT SEAT MOVES 4" FROM REAR POSIT
Page 218 and 219: CADILLAC FLEETWOOD CONVERTIBLE COUP
Page 220: CADILLAC FLEETWOOD CONVERTIBLE SEDA
Page 223 and 224: CADILLAC SIXTEEN Establishes a New
Page 225 and 226: SIXTEEN EXTERIOR STYLING The new Ca
Page 227 and 228: CADILLAC SIXTEEN INTERIORS Fleetwoo
Page 229 and 230: Garnish mouldings and paneling are
Page 231 and 232: CADILLAC 5-PASSENGER STYLE NO. 9019
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CADILLAC SIXTEEN 5-PASSENGER TOWN S
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CADILLAC SIXTEEN 7-PASSENGER SEDAN
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CADILLAC SIXTEEN 5-PASSENGER FORMAL
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC SIXTEEN 5-PASSENGER COUPE
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CADILLAC SIXTEEN CONVERTIBLE COUPE
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CADILLAC SIXTEEN TOWN CAR STYLE NO.
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Advantages of Sixteen Cylinders Six
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size and increasing fuel economy. T
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placing these short engines well in
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v Engine Mounting The engine is sup
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X necting rods. Two grooves inside
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with the previously mentioned main
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frame crossmember to the left hand
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N From each pump water is forced di
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the generator and its driving wheel
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SIXTEEN CHASSIS To complement its s
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proves roadability by reducing roll
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Three point manual adjustment is pr
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welded into position to increase ho
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SERVICE AS A SALES AID The high sta
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NEW SERVICE CONTRACT The Cadillac-L
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CADILLAC-LaSALLE Exclusive Accessor
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CADILLAC STANDARD RADIO The 1938 mo
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ADVERSE WEATHER LIGHTS Cadillac Fog
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REAR COMPARTMENT HOT WATER HEATER T
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SEAT COVERS Cadillac Sea-Breeze Sea
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MAJOR POINTS OF COMPARISON-Confd Ca
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DETAILED SPECIFICATIONS ENGINE LaSa
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DETAILED SPECIFICATIONS-Cont'd TIMI
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FUEL—Cont'd Carburetor type Up or
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GENERATOR—Cont'd Generator normal
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REAR AXLE—-Cont'd LaSalle Minimum
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DETAILED SPECIFICATIONS-ContV* BRAK
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DETAILED SPECIFICATIONS-Confd BEARI
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Copyright 1937 by GENERAL MOTORS SA
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The 38-series Cadillac-LaSalle cars
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6 Cadillac-LaSalle Preliminary Serv
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8 Cadillac-LaSaile Preliminary Serv
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10 Cadillac-LaSaile Preliminary Ser
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12 Cadillac-LaSalle Preliminary Ser
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24 Cadillac-LaSaile Preliminary Ser
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? 3 IM Salt* v-8 (38-81) 1M* Styiti
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COLOR COMBINATIONS (Continued) x Co
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COLOR COMBINATION FOR 1938 SERIES C
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B 4-0000 Series 38-50, 60, 60», 65
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Series B6.000 38-50,60, 60$, 65, 7
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B 4.0000 38-50, 60, 60s, 65, 75, 90
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38-9059. 38-9067. PART NO. Genuine
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1938 Cadillac V16 - GM Heritage Center

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