1938 Cadillac V16 - GM Heritage Center

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CADILLAC Most Magnificent FLEETWOOD Among Fine Cars The Fleetwood Body Corporation is one of the oldest and most experienced coachwork builders in the industry. Completely removed from all mass production influences, Fleetwood's skilled personnel have devoted themselves consistently to their craft for nearly thirty years. The extreme capability of these craftsmen long The Home of Fleetwood won for Fleetwood a position of world renown in coach building analogous to the recognition of Cadillac as Standard of the World in motor car engineering design. Fleetwood has been privileged to initiate and create personalized coachwork designs for the world's most notable personages to their most exacting requirements. Fleetwood history prior to 1927 was one of intimate association with such motor car builders as Rolls Royce, Hispano-Suiza, Isotta Franchini and with all American fine car builders as well. Among the coachwork builders, Fleetwood is one of the most outstanding of them all. Cadillac is now in its tenth year of exclusive associa- • 139 •
tion with Fleetwood, thus complementing its superlative engines and chassis and providing Cadillac-Fleetwood owners with the finest and most luxurious coachcraft obtainable. Cadillac is the only fine car today offering custom coachwork for the lowest investment! The outstanding features of individuality and distinction for which Fleetwood craftsmanship has long been famed reach new peaks of reality in the Cadillac Fleetwoods for 1938. These fine cars have more generous roominess in every dimension and more luxurious appointments than have ever been provided in a motor car before. The most fastidious of fine car customers will be unusually pleased, for the new Cadillac Fleetwood reflects so much visible luxury and such scrupulous attention to minute detail over all other fine cars that those who desire highest quality will really want Fleetwood this year. Steel Coachwork Construction Fleetwood has always devoted a great deal of attention to the most advanced and progressive methods of coachwork fabrication. Fleetwood was the first to provide custom coachwork with the one-piece steel Turret Top, the greater safety and comfort of which far surpassed the old style fabric and wire mesh top construction. The Turret Top is employed on all enclosed Fleetwood types, including the Formal Sedans and Town Car. Leather is applied oyer the steel in these models. The newest and most important advancement in coachwork construction is the introduction of an all-steel structural body by Fleetwood this year. The safety of steel is now combined with the luxuriousness of interiors in every Cadillac Fleetwood. In order to provide individuality in style and design among the various custom types, wood is used in body sills and in rear • 140«
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.iijHjHHHHHI O The 135° V-type Six
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Advantages of Sixteen Cylinders Six
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size and increasing fuel economy. T
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placing these short engines well in
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The nine main bearings assure resis
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LUBRICATION SYSTEM 1 Engine lubrica
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conical spring at the bottom of eac
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cylinders of a bank draw from the s
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more of the radiator is covered by
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clutch. No spring dampeners are req
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This has been accomplished by using
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- In cars using the conventional fr
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are used for durability. Drums are
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Copyright 1937 by GENERAL MOTORS SA
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Right Gasoline The Cadillac V-16 en
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nstruments and Ltontrols Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical Storage Battery—The St
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LUBRICATION Check engine oil level
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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within the car as it is driven over
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LaSalle and Cadillac Sixty, while t
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outside the frame side bar because
Page 139 and 140: Double Ride Stabilizers Ride stabil
Page 141 and 142: Springs are rigidly attached at the
Page 143 and 144: ing surface of cast iron moulded to
Page 145 and 146: On some cars the hand brake acts up
Page 147 and 148: The differential housing is cylindr
Page 149 and 150: L A SALLE P E R F O R M A N C E The
Page 151 and 152: Higher, wider fender catwalks also
Page 153 and 154: exposed chrome plated hinges and a
Page 155 and 156: in a new neutral shade which matche
Page 157 and 158: down the tonneau side. The padded p
Page 159: The center panel is an expensive mo
Page 163 and 164: INSULATION LaSalle's Steel Body is
Page 165 and 166: Running boards are separated from t
Page 167 and 168: PI < 5 m D LASALLE Interior Dimensi
Page 169 and 170: CADILLAC SIXTY A P P E A R A N C E
Page 171 and 172: On each panel are three groups of l
Page 173 and 174: The Sixty has the new smooth instru
Page 175 and 176: of these is the construction and mo
Page 177 and 178: into an area heretofore restricted.
Page 179 and 180: thickly padded center arm rest has
Page 181 and 182: C A D I L L A C SIXTY INTERIOR DIME
Page 183 and 184: EXTERIOR APPEARANCE Front View: The
Page 185 and 186: streamlined ends, in each of which
Page 187 and 188: have high, protruding transmission
Page 189: 00 CADILLAC CUSTOM V-8 Interior Dim
Page 193 and 194: cumbersomeness so typical of other
Page 195 and 196: Running boards are separated from t
Page 197 and 198: Looking outward from the new Fleetw
Page 200 and 201: CADILLAC FLEETWOOD 5-PASSENGER SEDA
Page 202 and 203: CADILLAC FLEETWOOD 5-PASSENGER TOWN
Page 204: CADILLAC FLEETWOOD 5-PASSENGER SEDA
Page 208: CADILLAC FLEETWOOD 7-PASSENGER IMPE
Page 211 and 212: 220f—
Page 213 and 214: FRONT SEAT MOVES 4" FROM REAR POSIT
Page 215 and 216: fRONT SEAT MOVES 4" FROM REAR POSIT
Page 218 and 219: CADILLAC FLEETWOOD CONVERTIBLE COUP
Page 220: CADILLAC FLEETWOOD CONVERTIBLE SEDA
Page 223 and 224: CADILLAC SIXTEEN Establishes a New
Page 225 and 226: SIXTEEN EXTERIOR STYLING The new Ca
Page 227 and 228: CADILLAC SIXTEEN INTERIORS Fleetwoo
Page 229 and 230: Garnish mouldings and paneling are
Page 231 and 232: CADILLAC 5-PASSENGER STYLE NO. 9019
Page 233: CADILLAC SIXTEEN 5-PASSENGER TOWN S
Page 237: CADILLAC SIXTEEN 7-PASSENGER SEDAN
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CADILLAC SIXTEEN 5-PASSENGER FORMAL
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC SIXTEEN 5-PASSENGER COUPE
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CADILLAC SIXTEEN CONVERTIBLE COUPE
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CADILLAC SIXTEEN TOWN CAR STYLE NO.
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Advantages of Sixteen Cylinders Six
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size and increasing fuel economy. T
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placing these short engines well in
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v Engine Mounting The engine is sup
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X necting rods. Two grooves inside
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with the previously mentioned main
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frame crossmember to the left hand
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N From each pump water is forced di
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the generator and its driving wheel
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SIXTEEN CHASSIS To complement its s
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proves roadability by reducing roll
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Three point manual adjustment is pr
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welded into position to increase ho
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SERVICE AS A SALES AID The high sta
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NEW SERVICE CONTRACT The Cadillac-L
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CADILLAC-LaSALLE Exclusive Accessor
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CADILLAC STANDARD RADIO The 1938 mo
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ADVERSE WEATHER LIGHTS Cadillac Fog
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REAR COMPARTMENT HOT WATER HEATER T
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SEAT COVERS Cadillac Sea-Breeze Sea
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MAJOR POINTS OF COMPARISON-Confd Ca
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DETAILED SPECIFICATIONS ENGINE LaSa
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DETAILED SPECIFICATIONS-Cont'd TIMI
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FUEL—Cont'd Carburetor type Up or
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GENERATOR—Cont'd Generator normal
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REAR AXLE—-Cont'd LaSalle Minimum
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DETAILED SPECIFICATIONS-ContV* BRAK
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DETAILED SPECIFICATIONS-Confd BEARI
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Copyright 1937 by GENERAL MOTORS SA
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The 38-series Cadillac-LaSalle cars
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6 Cadillac-LaSalle Preliminary Serv
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8 Cadillac-LaSaile Preliminary Serv
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10 Cadillac-LaSaile Preliminary Ser
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12 Cadillac-LaSalle Preliminary Ser
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24 Cadillac-LaSaile Preliminary Ser
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? 3 IM Salt* v-8 (38-81) 1M* Styiti
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COLOR COMBINATIONS (Continued) x Co
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COLOR COMBINATION FOR 1938 SERIES C
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B 4-0000 Series 38-50, 60, 60», 65
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Series B6.000 38-50,60, 60$, 65, 7
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B 4.0000 38-50, 60, 60s, 65, 75, 90
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38-9059. 38-9067. PART NO. Genuine
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1938 Cadillac V16 - GM Heritage Center

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