1938 Cadillac V16 - GM Heritage Center

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INDEX TO CONTENTS—Continued Safety Instrument Panel 105-107 Unisteel Turret Top Body 108-109 Insulation 110-111 Weatherproofing, Sealing 112-113 Bonderizing, Finishing 113 Interior Dimensions 115 Cadillac Sixty: Performance 117 Styling 118-121 Interior Comfort 121-122 Cadillac Sixty Special 122-128 Interior Dimensions 130 Cadillac V-8: Improvements 131 Styling 132-134 Interior Comfort 136 Interior Dimensions 138 Cadillac Fleetwood: Institution. 139-140 Steel Coachwork 140-141 Styling. 141-144 Interior Luxury. 144-147 Dimensions, Appointments 148-171 Cadillac Sixteen: Revolutionary Improvements 173-174 Styling 175-176 Interior Luxury 177-179 Dimensions, Appointments 180-203 Sixteen Cylinder Engine 205 r Advantages of 16 Cylinders 206-208 Advantages of 135° Angle 208-21O Engine Construction: Enbloc Design 210 Cylinder—Crankcase • • • 211 Mounting 212 Crankshaft 212-213 Pistons and Rods 213-214 f ; .Valve Gear 214 Lubrication System 215-216 Crankcase Ventilation 216-217 Fuel System. 217-219 . Exhaust System 219 Cooling System 219-221 Electrical System. 221-222 Clutch 222-223 Transmission 223 Sixteen Chassis: Frame 224-225 Knee Action, Springs 225-226 Center Point Steering 226-227 Shock Absorbers 227-228 Dual Ride Stabilizers 228 Hydraulic Brakes 228-229 Hotchkiss Drive 229 Hypoid Rear Axle 229^230 General: Business Cars 231 Service: Service As A Sales Aid 232 Lubrication Agreement 233 New Service Contract 234 Owner Service Policy 235 Exclusive Accessories 236-244 Major Points of Cadillac-La Salle Comparison 245-247 Detailed Specifications 248-260 REVISED 12-15-37
T H E N E W C A D I L L A C S The Greatest Cars Ever to Bear Cadillac presents for 1938 the greatest fine car program in its history five entirely new cars, each new and more practical in its styling and each new and advanced in its engineering. Through simplification of lines and additional body types, each of the five lines becomes an outstanding leader in its defined price field, thus permitting more concentrated sales effort on the one Cadillac or LaSalle which best fulfills customer requirements. Each of these leaders is an unexcelled value. Each appeals to its prospective buyers from every standpoint by which fine cars are judged. The LaSalle V-8 of last year won thirty-five thousand friends. The new LaSalle for 1938, fresher and more invigorating in its styling, richer in its interior appointments, refined in both V-8 engine and chassis, promises to lengthen this long list of friendships many fold. This Cadillac-built fine car recognizes no equal for extra value. A new Cadillac Sixty has been designed especially for those desiring Cadillac ownership at a medium price. Embracing new and distinctive styling, unexcelled eight cylinder smoothness and performance, this fine car is available in four body types. Cadillac also presents the first truly modern and practical motor car for 1938 the Cadillac Sixty Special. The result of many years of diligent research, experimentation, and engineering, the Cadillac Sixty Special provides those imminently practical features of safety and comfort which result from extensive outward vision, ease of entrance and interior roominess. The Cadillac Sixty Special promises to make new inroads upon the market composed of people desiring one of the most practical and beautiful forms of land transportation. • 4 • REVISED 12-1S-37
Page 1 and 2:
.iijHjHHHHHI O The 135° V-type Six
Page 3 and 4:
Advantages of Sixteen Cylinders Six
Page 5 and 6:
size and increasing fuel economy. T
Page 7 and 8:
placing these short engines well in
Page 10 and 11:
The nine main bearings assure resis
Page 12 and 13: LUBRICATION SYSTEM 1 Engine lubrica
Page 14 and 15: conical spring at the bottom of eac
Page 16 and 17: cylinders of a bank draw from the s
Page 18 and 19: more of the radiator is covered by
Page 20 and 21: clutch. No spring dampeners are req
Page 22 and 23: This has been accomplished by using
Page 24 and 25: - In cars using the conventional fr
Page 26 and 27: are used for durability. Drums are
Page 29 and 30: Copyright 1937 by GENERAL MOTORS SA
Page 31 and 32: Right Gasoline The Cadillac V-16 en
Page 33 and 34: nstruments and Ltontrols Comfort an
Page 35 and 36: Lighting Controls the hand control
Page 37 and 38: Starting the Engine Automatic featu
Page 39 and 40: Authorized Service Stations Tire an
Page 41 and 42: Starting the Car Stopping the Car S
Page 43 and 44: Mountain Driving Touring In going u
Page 45 and 46: Gasoline Economy Tire Life The numb
Page 47 and 48: the owner must estimate the lowest
Page 49 and 50: Lubrication Schedule Every 1000 mil
Page 51 and 52: new plugs if the old plugs are badl
Page 53 and 54: Whenever anti-freeze is to be insta
Page 55 and 56: Electrical Storage Battery—The St
Page 57: LUBRICATION Check engine oil level
Page 60 and 61: CADILLAC- LA DATA SALLE BOOK SEPTEM
Page 64 and 65: A N D L A SALLES FOR 1938 the Great
Page 66 and 67: V- EIGHT Cadillac Built The front c
Page 68 and 69: T H E N E W SIXTY SPECIAL First to
Page 70 and 71: V-EIGHT Roomier and More Luxurious
Page 72 and 73: FLEETWOOD New* Proof That The Fine
Page 74 and 75: SIXTEEN Standard of the World The r
Page 76 and 77: Pistons are likewise graded into 30
Page 78 and 79: GENERAL MOTORS CORPORATION Bulwark
Page 80 and 81: The unsurpassed degree of Cadillac'
Page 82 and 83: and three large bearings of the V-8
Page 84 and 85: much shorter and more compact. Give
Page 86 and 87: about half the corresponding distan
Page 88 and 89: lubrication is assured, regardless
Page 90 and 91: ^^^^^^^^^^^^^ ••ill The La Sall
Page 92 and 93: and LaSalle, provide their exceedin
Page 94 and 95: and a rebound cushion. The compress
Page 96 and 97: which increases its power output to
Page 98 and 99: is essential to prevent piston-to-b
Page 100 and 101: automobile. For further Cadillac re
Page 102 and 103: Zero Clearance • — S 0 -HJ»?==
Page 104 and 105: F U E L SYSTEM Fuel Pump Fuel is fe
Page 106 and 107: simple and positive in operation an
Page 108 and 109: order, and the other supplies those
Page 110 and 111: expansion chamber in the exhaust pi
Page 112 and 113:
keeps the battery at its peak load
Page 114 and 115:
power Parking Lights. Headlamp beam
Page 116 and 117:
Thermostatically controlled radiato
Page 118 and 119:
Additional piping, common in other
Page 120 and 121:
LUBRICATION Engine Lubrication SYST
Page 122 and 123:
portant Cadillac feature is not fou
Page 124 and 125:
The clutch throwout bearing has a s
Page 126 and 127:
New, More Durable Transmission Engi
Page 128 and 129:
The New LaSalle Chassis
Page 130 and 131:
Front X-members are riveted to the
Page 133 and 134:
within the car as it is driven over
Page 135 and 136:
LaSalle and Cadillac Sixty, while t
Page 137 and 138:
outside the frame side bar because
Page 139 and 140:
Double Ride Stabilizers Ride stabil
Page 141 and 142:
Springs are rigidly attached at the
Page 143 and 144:
ing surface of cast iron moulded to
Page 145 and 146:
On some cars the hand brake acts up
Page 147 and 148:
The differential housing is cylindr
Page 149 and 150:
L A SALLE P E R F O R M A N C E The
Page 151 and 152:
Higher, wider fender catwalks also
Page 153 and 154:
exposed chrome plated hinges and a
Page 155 and 156:
in a new neutral shade which matche
Page 157 and 158:
down the tonneau side. The padded p
Page 159:
The center panel is an expensive mo
Page 163 and 164:
INSULATION LaSalle's Steel Body is
Page 165 and 166:
Running boards are separated from t
Page 167 and 168:
PI < 5 m D LASALLE Interior Dimensi
Page 169 and 170:
CADILLAC SIXTY A P P E A R A N C E
Page 171 and 172:
On each panel are three groups of l
Page 173 and 174:
The Sixty has the new smooth instru
Page 175 and 176:
of these is the construction and mo
Page 177 and 178:
into an area heretofore restricted.
Page 179 and 180:
thickly padded center arm rest has
Page 181 and 182:
C A D I L L A C SIXTY INTERIOR DIME
Page 183 and 184:
EXTERIOR APPEARANCE Front View: The
Page 185 and 186:
streamlined ends, in each of which
Page 187 and 188:
have high, protruding transmission
Page 189 and 190:
00 CADILLAC CUSTOM V-8 Interior Dim
Page 191 and 192:
tion with Fleetwood, thus complemen
Page 193 and 194:
cumbersomeness so typical of other
Page 195 and 196:
Running boards are separated from t
Page 197 and 198:
Looking outward from the new Fleetw
Page 200 and 201:
CADILLAC FLEETWOOD 5-PASSENGER SEDA
Page 202 and 203:
CADILLAC FLEETWOOD 5-PASSENGER TOWN
Page 204:
CADILLAC FLEETWOOD 5-PASSENGER SEDA
Page 208:
CADILLAC FLEETWOOD 7-PASSENGER IMPE
Page 211 and 212:
220f—
Page 213 and 214:
FRONT SEAT MOVES 4" FROM REAR POSIT
Page 215 and 216:
fRONT SEAT MOVES 4" FROM REAR POSIT
Page 218 and 219:
CADILLAC FLEETWOOD CONVERTIBLE COUP
Page 220:
CADILLAC FLEETWOOD CONVERTIBLE SEDA
Page 223 and 224:
CADILLAC SIXTEEN Establishes a New
Page 225 and 226:
SIXTEEN EXTERIOR STYLING The new Ca
Page 227 and 228:
CADILLAC SIXTEEN INTERIORS Fleetwoo
Page 229 and 230:
Garnish mouldings and paneling are
Page 231 and 232:
CADILLAC 5-PASSENGER STYLE NO. 9019
Page 233:
CADILLAC SIXTEEN 5-PASSENGER TOWN S
Page 237:
CADILLAC SIXTEEN 7-PASSENGER SEDAN
Page 241:
CADILLAC SIXTEEN 5-PASSENGER FORMAL
Page 244 and 245:
FRONT SEAT MOVES 4" FROM REAR POSIT
Page 247 and 248:
CADILLAC SIXTEEN 5-PASSENGER COUPE
Page 249:
CADILLAC SIXTEEN CONVERTIBLE COUPE
Page 253:
CADILLAC SIXTEEN TOWN CAR STYLE NO.
Page 256 and 257:
Advantages of Sixteen Cylinders Six
Page 258 and 259:
size and increasing fuel economy. T
Page 260 and 261:
placing these short engines well in
Page 262 and 263:
v Engine Mounting The engine is sup
Page 264 and 265:
X necting rods. Two grooves inside
Page 266 and 267:
with the previously mentioned main
Page 268 and 269:
frame crossmember to the left hand
Page 270 and 271:
N From each pump water is forced di
Page 272 and 273:
the generator and its driving wheel
Page 274 and 275:
SIXTEEN CHASSIS To complement its s
Page 276 and 277:
proves roadability by reducing roll
Page 278 and 279:
Three point manual adjustment is pr
Page 280 and 281:
welded into position to increase ho
Page 282 and 283:
SERVICE AS A SALES AID The high sta
Page 284 and 285:
NEW SERVICE CONTRACT The Cadillac-L
Page 286 and 287:
CADILLAC-LaSALLE Exclusive Accessor
Page 288 and 289:
CADILLAC STANDARD RADIO The 1938 mo
Page 290 and 291:
ADVERSE WEATHER LIGHTS Cadillac Fog
Page 292 and 293:
REAR COMPARTMENT HOT WATER HEATER T
Page 294 and 295:
SEAT COVERS Cadillac Sea-Breeze Sea
Page 296 and 297:
MAJOR POINTS OF COMPARISON-Confd Ca
Page 298 and 299:
DETAILED SPECIFICATIONS ENGINE LaSa
Page 300 and 301:
DETAILED SPECIFICATIONS-Cont'd TIMI
Page 302 and 303:
FUEL—Cont'd Carburetor type Up or
Page 304 and 305:
GENERATOR—Cont'd Generator normal
Page 306 and 307:
REAR AXLE—-Cont'd LaSalle Minimum
Page 308 and 309:
DETAILED SPECIFICATIONS-ContV* BRAK
Page 310 and 311:
DETAILED SPECIFICATIONS-Confd BEARI
Page 312 and 313:
Copyright 1937 by GENERAL MOTORS SA
Page 314 and 315:
The 38-series Cadillac-LaSalle cars
Page 316 and 317:
6 Cadillac-LaSalle Preliminary Serv
Page 318 and 319:
8 Cadillac-LaSaile Preliminary Serv
Page 320 and 321:
10 Cadillac-LaSaile Preliminary Ser
Page 322 and 323:
12 Cadillac-LaSalle Preliminary Ser
Page 324 and 325:
Page 326 and 327:
Page 328 and 329:
Page 330 and 331:
Page 332 and 333:
Page 334 and 335:
24 Cadillac-LaSaile Preliminary Ser
Page 336 and 337:
? 3 IM Salt* v-8 (38-81) 1M* Styiti
Page 338 and 339:
COLOR COMBINATIONS (Continued) x Co
Page 340 and 341:
COLOR COMBINATION FOR 1938 SERIES C
Page 342 and 343:
B 4-0000 Series 38-50, 60, 60», 65
Page 344 and 345:
Series B6.000 38-50,60, 60$, 65, 7
Page 346 and 347:
B 4.0000 38-50, 60, 60s, 65, 75, 90
Page 348:
38-9059. 38-9067. PART NO. Genuine
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1938 Cadillac V16 - GM Heritage Center

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