1938 Cadillac V16 - GM Heritage Center

SERVICE AS A SALES AID
The high standards of Authorized Cadillac-LaSalle Service
provide an effective sales story for car salesmen. Authorized
Service also contributes definite sales assistance by fostering
good will and by maintaining customer interest in Cadillac
between new car purchases.
The sales story as regards Cadillac-LaSalle service includes
the following important points that should be thoroughly
understood by every Cadillac salesman:
A WRITTEN SERVICE POLICY—The responsibilities of
both the owner and the service station are clearly outlined on
a Certificate which is presented to the owner when he takes
delivery of a new Cadillac or LaSalle.
FREE INSPECTIONS.
TOURIST PRIVILEGES—The owner is furnished with an
identification card which entitles him to warranty service at
any Authorized Cadillac distributor or dealer anywhere in
the United States or Canada.
LIBERAL WARRANTY INTERPRETATION.
UNIFORM PRICES ON PARTS—The List Prices published
in the Parts Book hold good anywhere in the United States.
FAIR MAINTENANCE CHARGES—The Standard Service
Price Schedule giving flat rate charges for repairs is open to
inspection by owners at any Authorized Service Station.
The text of the Service Policy Certificate which is given to
the owner is reproduced on page 2 35. It may be summed up
in brief, as a sincere attempt by the Cadillac Motor Car Division
to give its owners the same high standards of craftsmanship
in service that are upheld in the manufacture of our cars.
This is made possible by Cadillac's trained service men
whose years of experience with Cadillac cars average approximately
eleven years per man. These men are kept up-to-date
by continuous Factory training. In addition, more than 3000
Cadillac service men are enrolled in the Cadillac Certified
Craftsman's League, which through a series of monthly examinations,
is engaged in raising the standards of craftsmanship
still higher.
The most valuable contribution of Authorized Cadillac-
LaSalle service to the salesman is, however, in maintaining
the owner's good will and interest in Cadillac. Authorized
Service keeps the cars in satisfactory operating condition with
a minimum of expense and inconvenience. In addition, the
Lubrication Agreement, Service Contract, and the Owner
Follow-Up System provide a means of maintaining regular
contact with each owner.
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REVISED 12-15-37