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Investing in sustained growth<br />

Our capital expenditures serve to reinforce and continuously<br />

enhance HOCHTIEF’s leading position in the international<br />

competitive arena. In line with our strategy,<br />

this involves taking the entire life cycle of infrastructure<br />

projects, real estate and facilities into account. We aim<br />

to achieve sustainable growth in promising markets by<br />

systematically augmenting our integrated service portfolio.<br />

Most of our capital expenditure in 2010 will be under-<br />

taken at our Australian subsidiary Leighton and is ear-<br />

marked for investments in capital-intensive, highly prof-<br />

itable contract mining activities. Investments will also<br />

be made especially in our concessions and services<br />

business as well as in renewable energies.<br />

Innovation as a key success factor<br />

HOCHTIEF will continue to forge ahead with its innovation<br />

management in 2010. Sustainability will continue to<br />

be a key focus. By again broadening ideas management,<br />

we aim to harness the potential of employee ideas even<br />

more consistently in developing the company. The 2010<br />

budget for central Group-wide innovation management<br />

activities will be around the same level as in previous<br />

years.<br />

Ongoing optimization of procurement<br />

In 2010, our procurement volume is expected to once<br />

again attain a high level, at around 70 percent of Group<br />

sales. A number of measures are planned to further<br />

boost procurement efficiency. As we continue to systematically<br />

standardize procurement processes going<br />

forward, we will exploit economies of scale. We expect<br />

a considerable further reduction in procurement costs<br />

on the whole.<br />

❘ Information for our Shareholders ❘ ❘ Management Report ❘ ❘ Financial Statements and Notes ❘<br />

Human resources strategy to prime growth<br />

The success of our company’s business is driven by<br />

the performance, qualifications and motivation of our<br />

employees. HOCHTIEF’s long-term projects require a<br />

focused human resources strategy. Our goal is to find<br />

suitable employees and foster their long-range loyalty<br />

to the company.<br />

HOCHTIEF will continue to implement and continually<br />

improve successful measures for advancing especially<br />

qualified and talented employees as well as a comprehensive<br />

range of training and continuing education programs.<br />

In order to meet ongoing future requirements for quali-<br />

fied specialist and managerial staff, we will focus again<br />

in 2010 on positioning HOCHTIEF as an attractive employer<br />

worldwide. The regional presence of Group<br />

companies, their image and HOCHTIEF’s international<br />

network play key roles in this regard. We run numerous<br />

recruitment drives to attract new employees and focus<br />

on filling open positions from within the company. For<br />

example, our Global Recruiting Initiative resulted in the<br />

creation of a network allowing vacant positions to be<br />

advertised across national borders.<br />

We continually work on expanding and improving our<br />

human resources management activities and attach<br />

great importance to employee satisfaction. For instance,<br />

during the year under review, the HOCHTIEF People.Index<br />

was introduced as a tool for conducting regular surveys<br />

that can be used by employees to give their feedback<br />

on workplace satisfaction and commitment.<br />

Opportunities<br />

Leading economic institutes forecast worldwide growth<br />

of around four percent in 2010 with regional variations<br />

in growth rates. In the markets and growth segments in<br />

which HOCHTIEF operates, we have identified numerous<br />

opportunities for expanding our business.<br />

Annual Report 2009 121

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