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see page 48.<br />
46 Annual Report 2009<br />
India and the Gulf states are among the primary growth<br />
markets in which we aim to develop our business. We<br />
were awarded new projects in both regions in 2009:<br />
Leighton Asia received a building construction contract<br />
in Chennai, India, while Leighton, HOCHTIEF Construction<br />
and HOCHTIEF ViCon were successful in Qatar.<br />
We are also stepping up our activities in existing markets<br />
where growth is expected.<br />
Expansion of product and service range<br />
A high level of technical competence and process expertise<br />
sets HOCHTIEF apart from its rivals. Our clients<br />
enjoy cost benefits thanks to the sustainable, end-to-end<br />
solutions we provide, and we aim to extend this competitive<br />
edge. We offer our clients innovative solutions<br />
and excellent quality. This sets a high standard in contrast<br />
to the market’s purely price-based competition<br />
and creates added value for our clients.<br />
We selectively apply our knowledge of complex and<br />
sophisticated processes in new business areas. For instance,<br />
we see excellent opportunities for leveraging<br />
our expertise in the offshore wind energy market and<br />
are expanding our business accordingly. Along with<br />
our partner Beluga Shipping, a company focusing on<br />
project and heavy-lift cargo shipping, we are planning<br />
to construct special-purpose vessels. This will involve<br />
building on our experience in anchoring equipment to<br />
the sea floor as well as with our Thor and Odin jack-up<br />
platforms. The operation of wind turbines could also<br />
generate new business opportunities for HOCHTIEF<br />
Facility Management.<br />
In recent years, we have steadily expanded our exper-<br />
tise in sustainability and energy efficiency and offer<br />
suitable solutions in all modules. The sustainable airport<br />
concept developed in 2009 illustrates how we<br />
channel our competencies into new services. In addition,<br />
we continue to focus on new solutions in the renewable<br />
energy sector. One example is an initiative<br />
launched in 2009 in which HOCHTIEF Energy Management<br />
will design, finance and operate wood-fired power<br />
plants. We aim to pursue our involvement in sustainability<br />
further and have made a clear statement of this<br />
commitment in our sustainability policy.*<br />
Our technology lead is based on innovations within the<br />
HOCHTIEF Group. We rely on the development of new<br />
products and services specifically to ensure that we<br />
can address complex challenges and shape new markets<br />
going forward.<br />
Solutions for the entire project life cycle<br />
It is our strategy to provide end-to-end services throughout<br />
the entire life cycle of infrastructure projects, real<br />
estate and facilities. We continually work toward networking<br />
all of our capabilities: Thanks to our integrated<br />
range, we sustainably create and boost value—for our<br />
clients, for our shareholders and for HOCHTIEF. During<br />
the year under review, we further underpinned our strategic<br />
life cycle approach both in-house and out under<br />
the “One roof—all solutions” banner.<br />
We develop new potential for our business by harness-<br />
ing the cross-selling effects generated from coopera-<br />
tion among our units. This is particularly evident in the<br />
case of public-private partnership projects in which<br />
HOCHTIEF companies can carry out all project phases<br />
from design and financing through construction or refurbishment<br />
to long-term operation. During this process,<br />
Facility<br />
management<br />
Energy<br />
management<br />
Insurance<br />
Asset<br />
management<br />
Property<br />
management<br />
Operation<br />
Marketing<br />
Sales<br />
Building<br />
diagnosis<br />
Development<br />
Life cycle<br />
management for<br />
infrastructure<br />
projects, real<br />
estate and<br />
facilities<br />
Sustainability Sustainability<br />
Insurance<br />
Logistics<br />
Construction<br />
Sustainability<br />
Planning<br />
Marketing<br />
Leasing<br />
Finance<br />
Construction<br />
planning<br />
Construction<br />
management<br />
Procurement<br />
One-stop shopping: HOCHTIEF as a life cycle manager.<br />
Our services are based on the principle of sustainability.<br />
Insurance<br />
Insurance<br />
Sustainability