ONE ROOF
ONE ROOF
ONE ROOF
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
For further information on R&D<br />
and innovation projects, please<br />
see www.hochtief.com/rd, our<br />
Sustainability Report and www.<br />
hochtief.com/sustainability.<br />
50 Annual Report 2009<br />
Research and Development<br />
• Innovations an integral part of many projects<br />
• Numerous products rooted in R&D projects<br />
• Leading edge in the construction industry<br />
through innovations<br />
• Persuasive examples of strong innovative drive<br />
One of a kind, not one size fits all<br />
As an international provider of construction services,<br />
HOCHTIEF only designs, finances, builds and operates<br />
facilities that are unique and often also complex. Nearly<br />
every one of our projects involves research and development<br />
(R&D) work to ensure individuality and to provide<br />
customers with quantifiable added value. Our aim<br />
is to optimize these projects.<br />
Innovation management spurs growth<br />
Our company’s pioneering developments set standards<br />
in the construction industry worldwide. We continue to<br />
bolster this leadership position primarily through systematic<br />
innovation management in all areas of the company.<br />
For instance, we do not simply produce unique<br />
solutions for projects and develop high-growth business<br />
segments: Our innovations also contribute to the<br />
continual optimization of internal workflows and processes<br />
and set us apart from the competition.<br />
Three levels of innovation<br />
HOCHTIEF’s innovation management operates at three<br />
levels:<br />
The first level, central innovation management, ad-<br />
dresses cross-cutting issues that could have a sustained<br />
impact on the operating business. Our international<br />
expertise and global network allow us to develop and<br />
implement such innovation projects throughout the<br />
Group. Central Corporate Development coordinates<br />
integrated innovation management, reviews promising<br />
innovation projects and sees to their implementation.<br />
Our Innovation Committee, which is made up of members<br />
from all divisions, the corporate centers and the<br />
Executive Board, decides which projects will be carried<br />
out. Implementation is supported by Corporate Development,<br />
and efficiency is ensured by systematic monitoring<br />
and control. In the year under review, HOCHTIEF<br />
spent more than EUR 5 million on Group-wide R&D<br />
projects. Sixty-five employees worked on 41 of these<br />
projects in 2009, with 14 initiatives started and 17 completed.<br />
The second level of innovation management at<br />
HOCHTIEF targets innovations by the divisions. These<br />
projects are developed, financed and implemented by<br />
these divisions and the respective companies.<br />
The third level consists of project-specific innovations.<br />
These services account for the majority of our innovations<br />
and are mostly provided directly at building sites<br />
or as early as the project planning phase. We not only<br />
develop custom technological solutions, but also optimize<br />
areas such as materials and logistics for our<br />
unique projects. The expenses for this work are allocated<br />
to the projects and not recognized at Group<br />
level.<br />
Examples of current innovation projects<br />
Level 1: Central innovation management<br />
Offshore wind energy activities bolstered<br />
HOCHTIEF operates in several segments of the expanding<br />
offshore wind energy market. We design, build and<br />
lay the required concrete and steel parts anchored directly<br />
to the sea floor. Moreover, our company performs<br />
soil analyses, and installs and maintains wind turbines.<br />
In 2009, key parts of the first offshore wind farm in<br />
Germany, “alpha ventus,” were constructed north of<br />
the island of Borkum. We also expanded our product<br />
and service spectrum in 2009 with the Beluga HOCHTIEF<br />
Offshore joint venture. In cooperation with the world’s<br />
leading heavy-lift cargo carrier, Beluga Shipping, we aim<br />
to develop and operate special-purpose vessels that<br />
enable the installation of offshore facilities with a height<br />
of over 100 meters and a capacity of more than five<br />
megawatts. The first vessel is expected to be operational<br />
in 2012. Thanks to Thor, our new jack-up platform,<br />
we have been able to build wind farms that serve<br />
at depths of up to 50 meters since 2009, thereby unleashing<br />
additional sales and earnings potential.<br />
Innovations for sustainable airports<br />
“Sustainable airports” is a new market strategy for environmentally<br />
friendly consulting services developed by<br />
our subsidiary HOCHTIEF AirPort along with central<br />
departments in other divisions. One of the four corner-