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MEDIA AND PUBLISHINGExhibit 159: Revenues of GCC media companies,2005 – 2008 (USD mn)Exhibit 160: Comparison of RoE and P/E of GCC companies,200850025KSA40020300200RoE (%)1510QatarKuwait1005Bahrain02005 2006 2007 2008KSA Kuwait Qatar Bahrain0P/E0 5 10 15 20 25Source: ReutersSource: ReutersSize of the bubble represents market cap. as on 31 Dec 2008SRMG has the highest weight in the index and SPPC is the top performer in terms of averagenet profit margin and RoE.Exhibit 161: Sector details% weight in indexas on Dec 2008*Avg. NPM (%),1Q05 – 4Q08*Avg. RoE,2005 – 2008*Saudi Research And Marketing Group (SRMG) 0.26 22.6 22.6Saudi Printing & Packaging Co. (SPPC) 0.09 36.7 21.5Tihama Advertising & Public Relations Co. (Tihama) 0.03 16.7** 10.7**Source: Bloomberg, Tadawul, Reuters and Gulfbase* start period may differ based on availability of data** Figures for Tihama have been calendarized based on FY ending of SRMG and SPPCSlump in demand and increasein costs affected profitability in4Q-08Based on revenue, SRMG is the leading company operating in the sector, followed by SPPCand Tihama. SPPC has the highest profitability among the three.In 2008, the sector’s overall revenue grew 17.6% YoY to SR1,893mn. SRMG’s revenueincreased 20.4% YoY and SPPC’s revenue jumped 10.3% YoY in 2008. Tihama’s revenue wasup 13.9% YoY in 2008. However, the net profit margins for the three companies contracted in4Q-08. This trend is expected to continue in the near term with companies, especially in theReal Estate and Tourism sectors, reining in their advertising and marketing expenditures.JUNE 2009SAUDI ARABIA FACTBOOK100