These fourteen pathogens account <strong>for</strong> over 95% of the foodborne illness <strong>for</strong> whichpathogen causes have been identified. The study estimates that these pathogens cause$14.1 billion in cost of illness and loss of 61,000 QALYs each year. The study alsodeveloped estimates of the fraction of these illnesses associated with specific foods.This food attribution exercise shows that the burden of foodborne illness with in theU.S. with known pathogen cause is highly concentrated. The highest ranking 10 food/pathogen combinations are responsible <strong>for</strong> $8.2 billion in cost of illness and loss of36,915 QALYs.T3-I.2 Hollenkamp L, Kuzma J; kuzma007@umn.eduHumphrey School of Public Affairs, University of MinnesotaRISK GOVERNANCE OF NANO-GEOENGINEERINGGeoengineering includes the large-scale and intentional manipulation of climateand is under consideration to counteract anthropogenic climate change. Nanotechnologyis another emerging technology involving the manipulation of matter at theatomic and molecular scales to impart novel properties. To our knowledge, no <strong>for</strong>malstudies of risk governance <strong>for</strong> the convergence of nanotechnology and geoengineering(NanoGeo) have been conducted. This paper’s goals are to explore the convergenceof NanoGeo, examine risk analysis and societal issues pertaining to it, andultimately assess the adequacy of existing international governance frameworks thatmay be applicable to the marriage of these two novel and rapidly-developing fields.Three analytical frameworks are used <strong>for</strong> our analysis. First, an upstream oversightassessment (UOA) approach is employed to examine how references to nanotechnologyhave emerged in geoengineering literature and media, and to select relevant casestudies of NanoGeo <strong>for</strong> further analysis. Second, existing and potentially-relevantinternational governance mechanisms are identified and judged based upon a multicriteriadecision analysis (MCDA) approach to determine their applicability and effectiveness<strong>for</strong> risk governance of the NanoGeo case studies and NanoGeo morebroadly. <strong>Final</strong>ly, the International <strong>Risk</strong> Governance Council’s (IRGC) framework <strong>for</strong>stakeholder involvement is used to assess the adequacy of international governancemechanisms <strong>for</strong> dealing with complexity, uncertainty, and ambiguity associated withNanoGeo.P.6 Hong T, Gurian PL; th339@drexel.eduDrexel UniversityIDENTIFIABILITY OF BIOAEROSOL SIZE FRACTION FROM ENVI-RONMENTAL SAMPLINGIn the aftermath of a release of a microbiological agent, environmental samplingmust be conducted to characterize the release sufficiently so that mathematicalmodels can then be used to predict the subsequent dispersion and human healthrisks. Because both the dose-response and environmental transport of aerosolizedmicrobiological agents are functions of the effective aerodynamic diameter of the118particles, environmental sampling should identify not only the total amount of agentbut also the size distribution of the aerosolized particles. In this study a completelymixed compartment model is evaluated <strong>for</strong> the identifiability the amounts of differentsize fractions of particles initially released. Different sampling schemes are consideredand condition numbers are calculated to assess the identifiability of the initial release.The results indicate that if samples are taken in a single well-mixed room then neithera 4-particle-size model nor a 3-particle-size model can be identified by aggregate samplingof available environmental compartments. If sampling is extended to a secondroom, which has been contaminated by air flow through the HVAC system, then it isstill not possible to identify a 4-particle-size model. However, it is possible to identifya 3-particle-size model. The three particle sizes proposed <strong>for</strong> modeling are 1 m;m particulates,which would account <strong>for</strong> much of the risk outside the building due to theirpotential <strong>for</strong> long range transport, 3-5 mm particles which are respirable but are removedmore readily by deposition and HVAC filters than smaller particles, and 10 mmparticles which are not readily respirable and settle relatively quickly. Modeling thesethree categories is proposed as a means to distinguish between the hazards posed bydifferent sizes of aerosols while reducing model complexity to a point where necessaryinputs can be identified by aggregate sampling methods.P.119 Hosono H, Kumagai Y, Sekizaki T; hiromix@isas.a.u-tokyo.ac.jpThe University of TokyoJAPANESE CONSUMERS’ RISK PERCEPTION O BEEF: THE EFFECTOF NUCLEAR EXPLOSIONThe Tohoku earthquake and Tsunami on March 11, 2011 and the followingaccident at Fukushima 1st Nuclear Power Plant affected a lot on Japanese daily lifeand future perspective. Soon after the explosion of the nuclear plant, public concernon radiation risk has spread. Radioactive iodine and cesium that exceed the regulatinglevel has detected since March 19th from variety of vegetables fruits, and animalproducts especially at the surrounding area of the power plant. Measures have beentaken to ensure that such foods are not supplied to the public to eat, however consumeranxious about the risk and hesitate to buy food from the affected area. In thisproject, we’re trying to investigate the following topics; 1) Consumer knowledge onradioactive, BSE and E.coli O157. 2) Comparative risk level of radiation among foodrelated risks 3) The condition that affect beef purchasing behavior 4) Develop a communicationtool on radiation risk in beef through participatory method.
P.122 Hosseinali Mirza V, de Marcellis-Warin N, Warin T; venus.hosseinalimirza@polymtl.caEcole Polytechnique de MontrealTHE INFLUENCE OF SOCIAL MEDIA ON RISK PERCEPTION ANDREPUTATION RISKNowadays, companies are evolving in an in<strong>for</strong>mational environment in whichsocial media such as Facebook, Twitter, Blogster and many more, have grown rapidly.Their role in making and influencing public perception and trust about a companymust be considered. Reputation risk is the potential loss that negative publicity regardingan Institution’s business practices, whether true or not, will cause a decline inthe customer base, costly litigation, or revenue reductions. Social media could have apositive or negative influence on corporate reputation. The risk of risks, reputationis one the most important corporate assets. In this new in<strong>for</strong>mational environment,it has become one the most difficult to protect. As a case study of reputation risk,we could analyze the serious social media controversy over Nestlé’s policy of buyingpalm oil. In 2010, Nestlé’s Facebook page had been under persistent pressure fromGreenpeace who accused Nestlé of threatening the Orang-utans towards extinction.40% of what was written about Nestlé was about this specific event. Following thismis<strong>for</strong>tune, Nestlé’s share price started to take a dent. Nestlé’s reputation was damagedas a consequence. In trying to recuperate the situation, Nestlé’s ef<strong>for</strong>ts werecounter-productive. They made several mistakes. Similar events are happening acrossthe world and causing a negative influence on corporate reputation. The threat oncorporate reputation can come from anywhere in the world. Large multinationalswith subsidiaries all over the world where they may have less managerial influence areeven more exposed. There<strong>for</strong>e, corporations have to adapt to this new internationalin<strong>for</strong>mational environment due to the rise of social media. The key purpose of thispaper is to study the influence of online social media on public risk perception andreputation risk. After a theoretical approach, we will present a case study of the influenceof social media on Nestlé’s reputation.P.83 Howe PD; peter.d.howe@gmail.comPennsylvania State UniversityDETECTION OF LOCAL CLIMATE CHANGE THROUGH INDIVIDU-AL EXPERIENCEA challenge <strong>for</strong> climate change risk communication is that evidence of globalwarming is typically conveyed descriptively rather than being experienced directly. Forsome people, such descriptive in<strong>for</strong>mation may not lead to changes in beliefs and attitudesor proactive mitigation behaviors. As global warming continues to accelerate,local climates in many places are changing in ways that may be directly perceptiblethrough individuals’ everyday experiences of weather. Personal experience of abnormalweather presents a case <strong>for</strong> both direct perception of global warming and a proxy<strong>for</strong> what future weather may resemble if global warming continues. However, certainquestions remain about the process of individual detection of climate change, namelyin how people aggregate their memories of local weather to <strong>for</strong>m an impression oflocal climate; which climate indicators people perceive most readily; and if peopleperceive climate anomalies in absolute or probabilistic terms. In this presentation, Iaddress how people perceive local climates and the possible patterns of local climatechange that would be detectable through personal experience. Employing a spatialmodel of responses from a multi-country collection of public opinion surveys combinedwith global historical climate data, I investigate the relationship between instrumentallyobserved climate indicators and public perception of local climate change.Results suggest that perceptions of local climate rely more heavily on weather eventswithin the most recent 3 months, indicating a possible recency effect in climate perception.Respondents also tended to perceive local climate change more accurately inplaces with low monthly to interannual temperature variability, suggesting that probabilisticassessments of current weather, rather than absolute temperature anomalies,may play a role in climate change detection.P.35 Hsu HT, Ling MP, Wu CC, Yang KR; hthsu@mail.cmu.edu.twChina Medical UniversityHEALTH RISK ASSESSMENT OF METAL TOXICITY FROM THECONSUMPTION OF FISH FROM DIFFERENT WATER LAYERS: AP-PLICATION OF MIXTURE RISK ASSESSMENT METHODAquaculture is one of the important sources <strong>for</strong> fish consumption in Taiwan.However, due to urbanization and industrialization, metal contamination problems<strong>for</strong> fish ponds is a public concerned. This study, there<strong>for</strong>e, conducted field surveys offish farming located in the costal area where aquacultures are densely located. Metalcontent in two cultured fishes, tilapia and milkfish, are examined, and cumulativemetal concentrations between these two species with different water layer habitatsare compared. By taking coexisting multiple metals toxicity into consideration, assessmentof the human health risks on the interaction of metals is evaluated. In termsof human health risks, we used the 95th percentiles of HQadd and HQint to assessrisk on humans. The 95th percentiles of HQadd and HQint (where binary interactionbetween metals are excluded and included, respectively) both exceed 1, indicating thatconsumption of both tilapia and milkfish have potential health risk. However, wheninteractions between metals were taken into consideration, the modified HQint waslowered <strong>for</strong> most metals in this study. This is because most metals have antagonisticeffects thus decreasing their original toxicity levels. There<strong>for</strong>e in risk assessments ofhuman consumption of cultured fish, binary interactions between metals should betaken into account, and furthermore ensure the accuracy of the risk assessment.119
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SECOND FLOOR Floor MapConvention Ce