W4-A.1 Boerner FU, Jardine C, Driedger M; borner@ualberta.caUniversity of Alberta, University of ManitobaH1N1 - CREDIBILITY OF TRADITIONAL HEALTH INFORMATIONSOURCES AND WEB 2.0 INFORMATION IN ALBERTAThe H1N1 pandemic in 2009 provides a unique opportunity to study traditionalhealth in<strong>for</strong>mation sources vs. the upcoming Web 2.0 as an avenue to communicatehealth risks to the general public. The objective of this study was to determine thesources of in<strong>for</strong>mation used by the Alberta public during the H1N1 outbreak andvaccination program, and how useful and credible they found these various in<strong>for</strong>mationsources. A random digit dialled telephone survey was conducted of 1,203 Albertansin May to July 2010. Respondents were asked to rate their use of various in<strong>for</strong>mationsources, including newspapers, television, radio, Internet, social networkingsites, HealthLinks, doctors, other health professionals (both known and unknown)and friends and relatives. They were further asked to rate these sources on their usefulnessand credibility. Degree of worry during the event and at the time of the surveywas also assessed. The most widely used in<strong>for</strong>mation source was television, followedby the Internet, newspapers, radio, known health professionals and friends or relatives.The most useful and credible sources were doctors, known health professionals,HealthLinks and the Internet. Most people (74% of respondents) felt they kneweverything they needed or wanted to know about H1N1. Half of the respondents(51%) were not worried about H1N1 during the outbreak; 86% were not worried atthe time of the survey. Despite the advent of social media, conventional media (e.g.television, newspapers) and passive internet usage remain the most common sourcesof in<strong>for</strong>mation. However, conventional media sources are not generally rated as themost useful or credible. Implication <strong>for</strong> future pandemic communication ef<strong>for</strong>ts willbe discussed.T3-I.1 Borsuk ME, Ding P, Gerst MD, Bernstein A, Howarth RB; mark.borsuk@dartmouth.eduDartmouth CollegeINTERNATIONAL DIFFERENCES IN RISK TOLERANCE AND IM-PLICATIONS FOR GLOBAL CLIMATE POLICYEvaluation of public policies with uncertain outcomes requires an accuratecharacterization of social preferences regarding risk. Un<strong>for</strong>tunately, the preferencemodels used in most integrated assessments of climate policy do not adequately describethe risk attitudes revealed by typical investment decisions. Here, we adopt anempirical approach to social preference description using global historical data oninvestment returns and the occurrence of rare economic disasters. We improve onearlier analyses by employing a Bayesian inference procedure that allows <strong>for</strong> nationspecificestimates of disaster probabilities and preference parameters. This provides astronger test of the underlying investment model than provided by global calibrations64and generates some compelling hypotheses <strong>for</strong> further study. Specifically, results suggestthat society is substantially more averse to risk than typically assumed in integratedassessment models of climate change. Additionally, there appear to be systematicdifferences in risk preferences among nations. We use a recently-developed model ofmulti-attribute negotiation to explore the implications of these international differenceson the chances of reaching a global climate treaty.W2-H.4 Bostrom A, Hudson R, Lazo J, Morss R, DeMuth J; abostrom@u.washington.eduUniversity of WashingtonWARNING DECISIONS IN EXTREME WEATHER EVENTS: FORE-CASTERS’ PERCEPTIONS AND PERSPECTIVES ON HURRICANEFORECASTS, WARNINGS, DECISIONS AND RISKSMost <strong>for</strong>ecast and warning in<strong>for</strong>mation <strong>for</strong> hurricanes and flash floods originatesin the hydrometeorological community. Weather researchers and <strong>for</strong>ecasterstend to focus on analysis of hydrometeorological data, <strong>for</strong>ecast production, and <strong>for</strong>ecastdissemination as the primary function of their professional responsibilities. Althoughthey are interested in communicating <strong>for</strong>ecasts in ways that aid effective decisionmaking, the expertise and data necessary to support this is lacking. Because ofthis limited focus, most members of the hydrometeorological community currentlyhave limited understanding of how the in<strong>for</strong>mation they provide is and could be usedby individual and organizational decision makers. This lack of understanding significantlylimits researchers’ and <strong>for</strong>ecasters’ ability to provide in<strong>for</strong>mation encouragingappropriate decision making and self-protective action in extreme weather events(e.g., Morss et al. 2005). To begin to address this gap, this paper reports <strong>for</strong>ecasters’understanding and perceptions of the hurricane <strong>for</strong>ecast and warning system. Basedon individual mental models interviews and a group decision modeling session with<strong>for</strong>ecasters from the National Hurricane Center and the Miami-Dade Weather ForecastOffice, the study explores how <strong>for</strong>ecasters (a) conceptualize hurricanes (includingexposure, effects, mitigation), use in<strong>for</strong>mation in creating warnings, and then communicatehurricane warnings, and (b) perceive how flash flood <strong>for</strong>ecast and warningin<strong>for</strong>mation (including uncertainty) is interpreted and used by public officials, mediapersonnel and the general public. Findings are summarized in the <strong>for</strong>m of a decisionfocusedmodel of the <strong>for</strong>ecast and warning system. As anticipated, <strong>for</strong>ecasters’ hurricanehazard and risk perceptions differ by level of experience, are detailed with regardto storm development and tracking and sparse with regard to the physical and socialconsequences of storms.
W3-B.4 Bouwknegt M, Verhaelen K, Rutjes SA, De Roda Husman AM; martijn.bouwknegt@rivm.nlNational Institute <strong>for</strong> Public Health and The EnvironmentESTIMATION OF HUMAN INFECTION RISKS FOR FOODBORNE VI-RUSES DUE TO CONSUMPTION OF FRESH PRODUCE, PORK ANDMUSSELS IN EUROPEHuman pathogenic viruses can contaminate food and thus pose a foodbornerisk to humans, especially <strong>for</strong> food items that are consumed raw or moderately cooked.These viruses can be of human or animal origin and can contaminate foods intrinsically(inside the food item), or extrinsically (on the surface). Along these lines viruscontamination was monitored in the food production chains of fresh produce (softfruits and salad vegetables), pork and mussels within the project VITAL. For mussels,virus concentrations at point-of-sale were assessed and used to estimate human exposure.For the other foods the entire production chain was studied additionally. Humanpathogenic viruses examined were norovirus (NoV) genogroup I and II, hepatitis Avirus (HAV) and hepatitis E virus (HEV) by PCR. NoV, HAV and HEV can contaminatefresh produce extrinsically and mussels extrinsically and intrinsically, whereasHEV can contaminate pork products intrinsically when pigs experience a HEV-infection.Potential virus sources were identified per production chain using questionnaires<strong>for</strong> each production site. For fresh produce these were: irrigation water, animalmanure, harvesters’ hands, conveyor belts, food handlers’ hands, cutting knives andrinsing water. For pork production, these were: pig meat, pig faeces pig liver, meatmincers. The sources were sampled longitudinally, screened <strong>for</strong> virus presence andindeed pathogenic viruses were found. Distributions of virus concentrations wereestimated <strong>for</strong> each potential source by maximum likelihood. Probabilistic risk assessmentmodels resembling the food chain were used to estimate virus contamination ofend-products and the eventual food-related exposure to viruses of humans.T2-A.3 Boyd AD, Einsiedel EF; adboyd@ucalgary.caUniversity of CalgaryENERGY SYSTEMS AND CLIMATE CHANGE: CANADIAN PERSPEC-TIVES AND EVALUATIONS OF TRADE-OFFS AND VALUESCanada is one of the largest producers and exporters of energy in the world.The country also possesses a diverse portfolio of energy resources. The extractionand consumption of these resources has resulted in increasing greenhouse gas(GHG) emissions throughout Canada. A number of strategies and policies have beenput in place to encourage the development of innovative low emitting GHG energytechnologies and climate change reductions plans. Pubic input and acceptance iscritical to the success of these plans. A nation wide survey was administered in July2010 to better understand the views and understanding of climate change and energysystems. The survey was administered via Internet and phone to a representativesample of 1,479 Canadians recruited by a market research firm. The survey was deliveredin both French and English to represent both official national languages. Resultsindicate that respondents primary considerations when making choices about energysystems include: (1) possible impacts on human health (69%), (2) level of pollution(64%) and; (3) reduced environmental impacts (62%). Less salient factors includedjob creation (23%), effects on landscape (31%), and impacts on nearby communities(36%). The majority of respondents (77%) agreed that climate change is a seriousproblem and 66% of respondents agreed that human beings are primarily responsible<strong>for</strong> climate change. We also explore respondents’ perceptions of risks associated withenergy systems and what sources they think generate electricity. We conclude bydiscussing various perceptions among different regions of the country and the policychallenges associated with energy developments.P.74 Boyd AB, Paveglio TB, Einsiedel EF; adboyd@ucalgary.caUniversity of CalgaryFRONT PAGE OR ‘BURIED’ BENEATH THE FOLD? MEDIA COVER-AGE OF CARBON CAPTURE AND STORAGEMedia can greatly affect public views and opinions on science, policy and riskissues. This is especially true of a controversial emerging technology that is relativelyunknown to the majority of the public. The study presented here employs a mediacontent analysis of carbon dioxide capture and geological storage (CCS), one potentialstrategy to reduce greenhouse gas emissions that has attracted much internationalinterest and media coverage. CCS refers to the capture of carbon dioxide emissionsfrom industrial sources and the long-term storage of these emissions in stable undergroundreservoirs. To date, there has been very little research completed on CCSrepresentations in news media, especially within North America. For that reasonthe research presented here can offer beneficial insights into the prevailing publicresponse to CCS risk and possible adoption of the technology. The authors analyzedmedia coverage from two leading Canadian national newspapers and two major westernregional Canadian newspapers as part of the study. Relevant articles were categorizedto determine the frequency and themes of media. An in-depth content analysiswas then conducted to examine factors relating to risk from CCS and if coveragewas negatively or positively biased. Results demonstrate that the majority of coverageis general news and business stories. However coverage also suggests inherent risksand economic issues associated with CCS. The number of articles about CCS hasincreased greatly, including front page stories, especially since the announcement of$2 billion in financial support <strong>for</strong> the technology from the Province of Alberta. Weconclude by discussing the possible impact of media coverage on support or oppositionto CCS adoption in Western Canada and speak broadly about the changing roleof the media in understanding risk associated with technology.65
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SECOND FLOOR Floor MapConvention Ce