National Oceanic and Atmospheric Administration (NOAA) led the ef<strong>for</strong>t to coordinatewith other federal and Gulf state agencies to develop seafood safety criteria,monitoring procedures, re-opening protocols, and extended seafood surveillance.Thousands of seafood samples collected from Gulf waters, dockside and in the marketplacewere tested <strong>for</strong> oil and dispersant contamination. Results of chemical andsensory testing showed that all samples were below the contamination levels of concern.Seafood testing <strong>for</strong> reopening of federal waters continued until the last gridaround the wellhead was opened on April 19, 2011. Reopened areas were subject totwo additional surveys after reopening to assure continued seafood safety. Lessonslearned include: 1) A rapid spill response is essential, 2) Regulators and scientistsmust work together to identify key questions that must be answered and criteria <strong>for</strong>data that will be collected, 3) Care must be taken to design a sampling and analysisplan that provides environmental managers with data from which to make decisions,e.g. reopening fisheries, 4) A tiered approach to analysis is cost-effective and allowsan adaptive approach to sampling, 5) Rapid turn-around of analytical results allowsmanagers to take action to mitigate damage and injury.W3-A.1 Diebol JK, Zikmund-Fisher BJ, Ross PT, Turkelson A, Weber I, FranzblauA, Parker E; jangstro@umich.eduUniversity of Michigan, The University of IowaRELATIONSHIP BETWEEN JUDGMENTS OF HEALTH RISK ANDSATISFACTION WITH HAZARD AND EXPOSURE COMMUNICA-TIONSIn many risk communication contexts, including those following communityexposure assessment studies, a full risk assessment may be incomplete or infeasible.Available data may instead be limited to hazard and exposure in<strong>for</strong>mation. A lackof in<strong>for</strong>mation regarding health risk in such situations could cause receivers to bedissatisfied with communications. However, empirical research on this topic is limited.We are examining this question, and more specifically whether satisfaction withcommunications is related to the subjective ability to judge health risk, as part of theCommunity Perceptions of Dioxins (CPOD) study. The CPOD study is following upwith participants (both exposed and control) and nonparticipants in a community exposureassessment study of dioxin contamination in Michigan’s Midland and Saginawcounties. In the second phase of data collection, open-ended, qualitative interviewsand post-interview questionnaires were conducted with exposed participants, controlparticipants, and nonparticipants (n=50, total). Questions were included aboutrespondents’ satisfaction with in<strong>for</strong>mation they had received or gathered about dioxins,their subjective judgments of health risk from dioxins, and how difficult it was<strong>for</strong> them to make these risk judgments. Preliminary analysis of these interviews andquestionnaires supports the hypothesis that those who feel they are able to make subjectivejudgments about their health risk (regardless of whether they think their risk88is high or low) are more satisfied with the in<strong>for</strong>mation they have received. To morequantitatively assess this hypothesis, a third and final phase of data collection willinclude similar questions in a closed-ended questionnaire mailed to a larger sample ofthe populations of interest. Results will have important implications <strong>for</strong> communityexposure assessment studies and <strong>for</strong> other contexts in which hazard and exposurein<strong>for</strong>mation is communicated, including worker and community right to know.W1-G.2 Dieckmann NF, Gregory R, Peters E, Tusler M; ndieckmann@decisionresearch.orgDecision Research, Ohio State UniversityEXPLORING THE USE OF EVALUATIVE LABELS TO INCREASE THESALIENCY OF UNCERTAINTY INFORMATIONPresenting numerical representations along with evaluative labels (e.g., Excellent-Pooror color coding) has been suggested as a way to simplify the comprehensionand use of uncertainty in<strong>for</strong>mation in the risk management context. In two experimentswe explore the effects of adding evaluative labels to improve the understandingand use of uncertainty. Participants were presented with scenarios and consequencetables describing environmental management problems. Our main goal was to examinehow laypeople perceive and use numerical uncertainty in<strong>for</strong>mation with and withoutevaluative labels. We also explored whether people who vary in numeracy perceiveand use this uncertainty in different ways. Our results suggest that evaluative labelsprovide a very salient source of in<strong>for</strong>mation <strong>for</strong> a lay user. In Study 1, we showed thatthe evaluative labels were perceived as easy to use and appeared to be used even inthe presence of a numerical uncertainty range. In Study 2, we found that people witheconomically leaning values, that should prefer the option with the best outcomes interms of costs, were drawn by the evaluative labels to choose the option that was leastfavorable in terms of costs. This effect was particularly strong <strong>for</strong> the less numerate.Thus, lay people may put undue weight on in<strong>for</strong>mation highlighted by an evaluativelabel even if it is not the most important factor with respect to a decision makersvalues. The simplicity and power of evaluative labels is a double-edged sword. Communicatorsneed to think hard about how different uncertainty representations canlead to different reasoning strategies on the part of decision makers. Both numericalpresentations and evaluative labels are important tools. The best presentation methoddepends on what you want people to know and what types of decision strategies youwant to prompt.
T4-H.4 Dingus CA, McMillan NJ, Born A; dingusc@battelle.orgBattelle Memorial InstitutePUBLIC HEALTH RESPONSE SENSITIVITY STUDY TOOL (PHRSST):A RISK-BASED DECISION SUPPORT TOOL FOR ASSESSING PUBLICHEALTH RESPONSE STRATEGIESHomeland Security Presidential Directive (HSPD) 18 (Medical Countermeasuresagainst Weapons of Mass Destruction) requires a risk assessment of Chemical,Biological, Radiological, and Nuclear terrorism <strong>for</strong> the purpose of risk based decisionsupport in the area of medical countermeasure acquisition and development.Under this directive, the Department of Homeland Security’s Science and TechnologyDirectorate is developing a prototype tool to support studies of public healthresponse strategies across threat areas (CBRN). This tool is called the Public HealthResponse Sensitivity Study Tool (PHRSST). The prototype PHRSST incorporatespublic health response (PHR) models used as part of the Chemical Terrorism <strong>Risk</strong>Assessment (CTRA), Bioterrorism <strong>Risk</strong> Assessment (BTRA), and the Radiologicaland Nuclear Terrorism <strong>Risk</strong> Assessment (RNTRA) as well as probability distributionsestimating the risks of terrorist attacks of different sizes. Parameters to the modelsare accessible to the user via a graphical user interface (GUI); these parameters can bemanipulated to implement various “what if ” scenarios. The models <strong>for</strong> the differentthreat areas can be run to estimate consequences and the results compared side-byside.This talk focuses on the development of the tool and its capabilities. Examplesof its utility will be presented. All results will be notional with respect to event sizes.W3-B.1 DiNovi M, Srinivasan J, Srinivasan ; jannavi.srinivasan@fda.hhs.govUS Food and Drug AdministrationEXPOSURE ASSESSMENT FOR FOR CAFFEINE IN THE UNITEDSTATESCaffeine up to a level of 0.02% is GRAS when used in cola-type beverages inaccordance with good manufacturing practice (21 CFR 182.1180). Historically, caffeinehas been added to certain foods, beverages, dietary supplements, and medications.Recently however, caffeine has found use in non-traditional food sources:chewing gum, chocolate, other candies, “energy” drinks, and alcoholic beverages.The United States Food and Drug Administration estimated daily caffeine intake inthe U.S. population by summing contributions from the different foods that can becaffeinated (natural and added). These contributions were calculated by combiningfood consumption from 2-day (2003-2006 National Health and Nutrition ExaminationSurvey, NHANES) and 14-day consumption data surveys (National ProductDatabase-National Eating Trends, NPD-NET) with the highest caffeine concentration<strong>for</strong> each food obtained from available sources. The intake analyses also includeddata from the National Coffee Association and the Beverage Marketing Corporation.The results from these surveys will be discussed to understand the overall dietaryexposure of caffeine in United States.P.101 Dixon G, Clarke C; gnd5@cornell.eduCornell UniversityMEDIA COVERAGE, “FALSE BALANCE,” AND THE AUTISM-VAC-CINE CONTROVERSY: A PRELIMINARY EXPERIMENTParental concern over the claim that vaccines cause or trigger autism has manyhealthcare officials blaming the media <strong>for</strong> perpetuating a controversy that they assertshould not exist. A prominent journalistic norm is to highlight all relevant viewpointsregardless of how well known or influential they may be (i.e., balance as quantity) orfocus on identifying the two most influential perspectives by presenting them in apoint-counterpoint <strong>for</strong>mat, where each are af<strong>for</strong>ded equal attention (i.e., balance asquality). However, the commitment to balance may come at the expense of accuracy,in terms of producing a discourse at odds with an established scientific consensus.In the case of the autism-vaccine issue, where the evidence strongly favors one side(the mainstream medical community), there is concern that presenting news storiesin a point-counterpoint <strong>for</strong>mat gives readers the impression of scientific uncertaintywhen in fact there is a high degree of certainty and agreement among scientists. Doesthis “false balance” have a significant effect on people’s view of this issue (i.e., perceiveduncertainty) as well as vaccine-related attitudes, risk perception, and intentions?In the present study, we randomly assigned participants to news articles about thevaccine-autism controversy. Articles were coded as either balanced (discussing bothpro-causal and anti-causal claims), anti-link (anti-causal link only), or pro-link (procausallink). We measure post exposure variables including (1) perception of scientificcertainty, (2) vaccine risk perception, and (3) behavioral intention. Theory of PlannedBehavior variables are included to control <strong>for</strong> added variance in behavioral intention.To our knowledge, this study is the first to examine the impact of “balanced” mediacoverage of an issue on attitudes and behavior. Data collection is ongoing, but weanticipate that our results will have implications related to effective vaccine risk communicationstrategies.W2-E.2 Domesle ARM, Bennett P, Dearfield K, Kause J; aledander.domesle@fsis.usda.govFood Safety and Inspection Service, US Department of AgricultureRAPID RISK EVALUATION: AN IMPORTANT TOOL FOR ADDRESS-ING FOOD CONTAMINATION INCIDENTS AND EMERGING FOODSAFETY CONCERNSWhen responding to chemical contamination in the food supply, FSIS risk managersmake rapid decisions, often with limited in<strong>for</strong>mation or data. These decisionsinclude whether to withhold the mark of inspection, institute a recall, or take otherpublic health action. To ensure a more rapid and consistent approach, a new, modular,farm-to-<strong>for</strong>k, and rapid risk evaluation process is being developed to address specificcontamination incidents or environmental contaminants detected more broadly at89
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SECOND FLOOR Floor MapConvention Ce