concentration (Ea/C) among climate zones and seasons were compared and assessed.Substantial inter-individual variability in Ea/C was estimated <strong>for</strong> all areas and seasons.The results indicate that the average exposure to ambient PM2.5 is substantially lessthan the ambient concentration. This implies that concentration-response functionsdeveloped in epidemiological studies are biased when compared to exposure concentrations.Regional or seasonal differences in the average Ea/C ratio may confound orhelp explain variations in concentration-response functions among cities. Exposure,and not just concentration, should be considered in developing risk managementstrategies.P.4 Joe AL, Gurian PL, Olson MS, Teng J, Marquez EB, Kumar A, PepperI, Gerba CP, Galada HC; pgurian@drexel.eduDrexel UniversityCOMPARING AND PRIORITIZING PATHOGEN RISKSThe aims of this research were to: (1) compile the most current and accuratedata on the occurrence, dose-response, and decay parameters <strong>for</strong> as many pathogensas possible; (2) prioritize and classify pathogens as high, medium, or low risk infectionbased on a novel metric that integrates in<strong>for</strong>mation on these parameters; and(3) determine which parameter contributed the most uncertainty. Special attentionwas given to biosolids as an exposure medium. Results imply that special attentionshould be focused on Giardia, Adenovirus, Ascaris, Hepatitis A, and Rotavirus as theymay present a high risks based on their dose-reponse and environmental persistence.An uncertainty analysis showed that dose-response and decay parameters contributedthe most uncertainty. Although occurrence was shown to not contribute as considerablyas dose-response and decay, in specific cases, additonal data may still be a priority.This is particularly true <strong>for</strong> adenovirus which had high estimates of occurrence basedon an extremely limited sample size (N=5).M4-H.1 John RS, Rosoff H; richardj@usc.eduUniversity of Southern Cali<strong>for</strong>niaVALUE FOCUSED MODELING OF ADAPTIVE ADVERSARIES FORINFORMING COUNTERMEASURE DECISIONSThe US has implemented numerous anti-terror countermeasures in response toperceived threats over the past decade, and ef<strong>for</strong>ts are underway to develop others.Unlike natural or accidental man-made disasters, terrorists are adaptive, and may shifttheir attack strategy when a new countermeasure is employed. This adaptive natureof adversaries creates unique challenges <strong>for</strong> a defender who must select among competingportfolios of countermeasures under resource constraints. Current methods<strong>for</strong> terrorism risk assessment focus on target vulnerability, terrorist capability andresources, and attack consequence, ignoring the importance of terrorist group valuesand beliefs in selecting a particular attack strategy. Understanding the objectivesand motivations that drive adversary behavior is critical to the task of assessing the124effectiveness of countermeasures designed to deter or mitigate an attack from anadaptive adversary. Modeling adversary values and beliefs has the potential to in<strong>for</strong>mprobabilistic estimates of adaptive attack behavior, and aid in the design and selectionof anti-terror countermeasures. Using a value-focused decision framework, we assessvalues and beliefs from an adversary value expert (AVE) <strong>for</strong> specified terrorist leaders.Adversary motivations and values are represented <strong>for</strong>mally in an objectives hierarchyspecific to the context of attacking a transportation system. We then use a randomutility modeling approach to compare the risk profiles of alternative transportationattack strategies and estimate the relative likelihood of an adversary (terrorist leader)selecting a particular attack strategy, conditional on various countermeasures selectedby the (US) defender. Since we cannot collect in<strong>for</strong>mation directly from terrorists, individualswho have studied contemporary terrorism as well as Islamic terrorist groups(such as Al Qaeda) served as AVEs <strong>for</strong> particular adversary group leaders. Resultsfrom this demonstration analysis are presented, and potential insights from the proposedanalysis are highlighted.W1-D.3 Johnson BB, Horowitz L, Ehrenfeld J; branden@decisionresearch.orgDecision ResearchCHALLENGES OF MANAGING SMALL SUBURBAN NATURAL AR-EAS: PUBLIC BELIEFS, ATTITUDES AND BEHAVIORS REGARDINGECOLOGICAL EFFECTSUrban and suburban ecosystems can be important <strong>for</strong> local biodiversity, ecosystemservices, psychological health and support <strong>for</strong> conservation (e.g., via communionwith nature), and even public (human) health. Yet the understandable focus ofecologists and conservationists on larger, more “pristine” ecosystems has left us withlittle knowledge about suburbanites’ relationships with small local “natural areas.”Surveys were conducted of near neighbors of five small <strong>for</strong>ested wetlands in centralNew Jersey. Results indicate a generally positive stance toward conservation of suchareas, but complex and inconsistent patterns of preferred management approachesto them, with limits on over-browsing deer populations standing out as evokingresistance from many of the people who otherwise espouse biospheric values andsupport “conservation.” Beliefs (e.g., about site biodiversity; human impacts on it)and attitudes (e.g., importance of natural uses of the site) towards these sites tendedto most influence management preferences, although general environmental valuesand beliefs (e.g., biospheric values; whether extinctions are occurring and a problem),personal actions (e.g., experience of environmental activism and conservation), anddemographics (e.g., gender, age) also played a role. Survey results imply that findingmanagement strategies <strong>for</strong> these small suburban natural areas that are simultaneouslyconsistent, ecologically sound, and publicly supported will not be easy.
P.88 Johnson BB, Cuite C, Hallman W; branden@decisionresearch.orgDecision Research, Rutgers UniversityTRUST AND RESPONSIBILITY ATTRIBUTIONS: VARIATIONSACROSS HAZARD MANAGERS IN ACCIDENTAL AND INTENTION-AL FOOD CONTAMINATION INCIDENTSSources of trust in hazard managers have been studied in detail over manyyears, but reasons <strong>for</strong> attributing responsibility <strong>for</strong> hazard system per<strong>for</strong>mance havenot. This study examines the role of factors in the salient value similarity (SVS) andintuitive detection theorists (IDT) models of trust, as well as awareness of problemsand freedom to act to deal with those problems (AWFR), in predicting both trust andattributions of responsibility. The context used is a hypothetical contamination offood by Salmonella bacteria, either accidental or intentional, and these judgments areassessed <strong>for</strong> food producers, processors, “watchdogs” (government), sellers, preparers,and consumers. Results show that trust is primarily positively predicted by an indexcombining SVS and IDT items, with AWFR playing a trivial role of varying sign.However, initial attributions of responsibility are positively predicted by AWFR, withSVS/IDT as a secondary and largely negative predictor. These relative roles persist inlogistic regressions of final attributions of responsibility, which control <strong>for</strong> the initialattributions. Modest differences occur across hazard managers and contaminationcause in both trust and responsibility attributions, but these do not affect the relativeinfluence of SVS, IDT and AWFR variables.P.87 Jordan LA, Swain KA; lajordan@olemiss.eduUniversity of MississippiBP’S USE OF TWITTER AS A CRISIS COMMUNICATION TOOL DUR-ING THE GULF OF MEXICO OIL SPILL RESPONSE PHASEOn April 20, 2010, British Petroleum’s Deepwater Horizon drilling rig in theGulf of Mexico exploded, creating the largest oil spill in U.S. history. BP launched amajor public relations response targeting BP’s online audiences through strategic useof its corporate website, Twitter feed, Facebook page, YouTube channel and Flickrphotostream. This content analysis examines BP’s use of Twitter during the crisisresponse phase of the oil spill. All 1,161 of BP’s tweets from the 14-week period,from the time of the explosion to the capping of the well, were analyzed. The tweetsreflected reputation repair strategies, responsibility attributions, and public risk perceptionsduring different emergency management phases. Reputation repair strategieswere reflected in 29 percent of the tweets, with the strategies of “compensation”and “reminder” appearing most often. About 97 percent of the tweets indicated anaccident crisis, and 90 percent reflected a high level of crisis responsibility. Public riskperceptions were implied in 72 percent of the tweets. The most common perceptionwas that the oil spill response had strong political attributes tied to it.W3-G.4 Julias C, Liu C, Luke N; juliasc@cdm.comCDMPOLYCYCLIC AROMATIC HYDROCARBONS ANALYSIS USINGCHEMICAL MASS BALANCE MODELPolycyclic aromatic hydrocarbons (PAHs) are ubiquitous organic chemicals thatpersist in the environment. PAHs are <strong>for</strong>med through an incomplete combustionof most organic material and also occur naturally at low levels in crude oil and coal.Elevated concentrations of PAHs were found in residential areas near an inactivechemical facility. The Chemical Mass Balance model (CMB-8.2) developed by EPA isused to identify the source(s) of anthropogenic PAH contamination in the residentialareas. CMB is a fundamental receptor model based on the use of the mass balanceconcept. Twelve parent PAHs are used in CMB to generate PAH source profilesbecause they are frequently detected in soil samples and are included in many sourceprofiles available in the literature. CMB consists of a least squares solution to a setof linear equations which expresses each receptor concentration of a chemical speciesas a linear sum of products of source profile species and source contributions.The model assumes that: (1) the composition of each source emission is consistentover the period represented by receptor data, (2) chemical species do not react witheach other or with the environment, (3) all sources that contribute significantly to thereceptor have been identified and their chemical profile is known, (4) the compositionof each source is linearly independent of other sources, and (5) measurement uncertaintiesare random, uncorrelated, and normally distributed. CMB attempts to derivesource profiles from the covariation in space and/or time of many different samplesof atmospheric constituents that originate in different sources. These profiles arethen used in CMB to quantify source contributions to each ambient sample. As aresult, CMB is used to determine whether historical processes at the chemical facilitythat may relate to the deposition of contaminants in the residential areas.P.69 Jung J, Song Y, Kim S; seoyongkim@ajou.ac.krChungju National UniversityVARIETIES OF EMOTIONAL JUDGEMENT AND ITS DETERMI-NANTS IN CASE OF THE NUCLEAR POWERIn our study, we analyze the structure and determinants of emotional judgmentabout nuclear power. A lot of previous studies have found that emotion is one ofimportant factors in judging the nuclear power acceptance. There are great dividesbetween rational thinking and irrational thinking in judging risk objects; the <strong>for</strong>merstresses perceived benefit/risk’s role in judgment and the latter focuses on the feelingand stigma reflecting image of risk. We will specify the emotional thinking in caseof judging the nuclear power. At first, to test the causal factor to bring out emotionalthinking, we will analyze how the emotional judgment occurs according to demographicvariables. We prove the previous study’s main results that the younger, more125
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WK9: Eliciting Judgments to Inform
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These freely available tools apply
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M2-C.1 Abraham IM, Henry S; abraham
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SECOND FLOOR Floor MapConvention Ce