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Aboriginal Co-operatives in Canada - Centre for the Study of Co ...

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A P P E N D I X I ~opened an account at <strong>the</strong> local credit union. SWAT put up <strong>the</strong> two hundred dollars to file <strong>the</strong>legal papers, and <strong>the</strong> co-op became a reality when <strong>the</strong> Registrar <strong>of</strong> <strong>Co</strong>mpanies signed <strong>of</strong>f on <strong>the</strong>documents on 4 August 1998.Our <strong>in</strong>terim board <strong>of</strong> directors consisted <strong>of</strong> four Gitxsan and two non-Native members. Thoughwe had a few dollars available from share sales, we would not have been able to get <strong>of</strong>f <strong>the</strong>ground that first year without a significant f<strong>in</strong>ancial <strong>in</strong>fusion. We applied to <strong>the</strong> Gitxsan-Wet’suwet’en Economic Development <strong>Co</strong>rporation <strong>for</strong> a $5,000 start-up grant, which allowedus to buy wild huckleberries immediately that same summer. With some cash and some rawmaterials, we were now <strong>in</strong> bus<strong>in</strong>ess.Development <strong>of</strong> <strong>the</strong> <strong>Co</strong>-op and Its ProductsS<strong>in</strong>ce one <strong>of</strong> <strong>the</strong> co-op goals was to have local participation, we needed to attract <strong>the</strong> <strong>in</strong>terest <strong>of</strong><strong>the</strong> community, so we approached <strong>the</strong> Smi<strong>the</strong>rs Interior News, which featured <strong>the</strong> development<strong>of</strong> <strong>the</strong> co-op <strong>in</strong> a couple <strong>of</strong> articles <strong>in</strong> 1998. One <strong>of</strong> <strong>the</strong> articles <strong>in</strong>cluded phone numbers <strong>for</strong> fur<strong>the</strong>r<strong>in</strong><strong>for</strong>mation. In addition, we posted flyers around Hazelton and Smi<strong>the</strong>rs, advertis<strong>in</strong>g alabel contest and a huckleberry jam recipe contest with a two-hundred-dollar prize <strong>for</strong> each.The w<strong>in</strong>n<strong>in</strong>g entry <strong>for</strong> <strong>the</strong> label contest was selected by <strong>the</strong> board from among three entries,and was later modified <strong>for</strong> use as our logo.There were twelve entries <strong>for</strong> <strong>the</strong> jam recipe contest and a jam-tast<strong>in</strong>g party was held to select<strong>the</strong> w<strong>in</strong>ner. About fifteen members <strong>of</strong> <strong>the</strong> community met to taste and rate <strong>the</strong> jam entries <strong>in</strong> abl<strong>in</strong>d-taste comparison. This party not only helped us to select a w<strong>in</strong>ner, but served to drum upenthusiasm <strong>for</strong> <strong>the</strong> co-op and brought <strong>in</strong> new members.S<strong>in</strong>ce our capital was limited, we primarily concentrated our ef<strong>for</strong>ts on <strong>the</strong> manufacture <strong>of</strong> oneproduct—wild huckleberry jam <strong>in</strong> 250 ml. jars. In <strong>the</strong> first year, keep<strong>in</strong>g our motto “Th<strong>in</strong>k BigBut Start Small” <strong>in</strong> m<strong>in</strong>d, we discussed many creative ideas <strong>for</strong> future development whilefocuss<strong>in</strong>g on <strong>the</strong> production <strong>of</strong> our flagship product. We <strong>in</strong>troduced highbush cranberry jelly<strong>the</strong> next year as our second major product. Plans are to <strong>in</strong>troduce a new product every season,while monitor<strong>in</strong>g <strong>the</strong> success <strong>of</strong> exist<strong>in</strong>g products. <strong>Co</strong>nt<strong>in</strong>ued production depends on marketdemand. We are also experiment<strong>in</strong>g with different sized jars, s<strong>in</strong>ce requests have been made<strong>for</strong> both larger and smaller sizes.Although we had decided to develop only one product <strong>in</strong> our first year, we did produce alimited supply <strong>of</strong> soapberry preserves because a co-op member traded sixty litres <strong>of</strong> soapberries<strong>for</strong> shares. We <strong>in</strong>tend to cont<strong>in</strong>ue this production, although soapberry preserves arenot likely to become a popular commercial product. The berries are widely available <strong>in</strong> <strong>the</strong>area and are an important traditional food and tonic <strong>for</strong> both coastal and <strong>in</strong>terior First Peoples.380 ~

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