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95exactly what is desired for the genre, they should look at BRs in the journal in question.This advice demonstrates the lack of one specific set of general guidelines that holds forall disciplines, while also showing Steiner’s awareness that each discipline/publicationhas its own idiosyncrasies.In another attempt at generalizing the information organization of academic BRs, or ‘book reviews oncontemporary thought’, Drewry (1966:62) states that the description of the structure of the BRs is similarto that of a news story, that is, an inverted pyramid, as indicated in Figure 3.1.Figure 3-1 Overall organization of the academic BR according to Drewry (1966:62)The inverted pyramid analogy represents a text organization in which the mostimportant information comes first and is followed by the less important details.However, only a detailed text analysis can prove if this is indeed a productive model ofthe flow of information in the genre. In fact, as will be argued in Chapter 5, the analogydoes not seem a very pertinent one.3.2.8 Reasons for journals not/to carry reviewsUsually a small number of journals account for a large number of bookreviews either for monetary reasons (reviews do not bring in dividends as inthe case of chemistry articles) or for prestige reasons (as in economics wherebooks are not as prestigious anymore, losing grounds for research articles).In her study on BRs, Chen (1976) discovered that only a limited number ofjournals actually carry the genre. As a result, many BRs are released long after the bookhas been published and thus are of little use to non-expert readers such as librarians whoneed information on current literature in the disciplines (ibid.:24). Thus, most of the