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71These editors are specifically <strong>de</strong>signated to work with publishing houses, books,reviewers, length, amount, and style of BRs, in sum all the apparatus that the genreentails:[C]In the editing process of book reviews, the ultimate authority on all the policy ofthe journal is the (general) editor. Usually this person is concerned with otherparts of the journal so the simplest way to go is just leave the book review editoralone to <strong>de</strong>ci<strong>de</strong> about the book reviews. If later on the chief editor does not likethe policy established — too many book reviews or too long — that can bechanged.Since JACS, SSLA, and JEL are important journals in their respective fields, Iassume that the very act of <strong>de</strong>ciding which book is going to get reviewed and by whom,already produces effects on the disciplinary community:[L]The review editor is appointed by the general editor and is supposed to get thereviews done, i.e., choose books, assign reviews, r<strong>em</strong>ind reviewers of latereviews, make sure the review is OK, etc., with the help of the editorial officewhich does a lot of proofing and actually puts each issue together.strategies:In choosing the right reviewer for the right book, editors follow different[L]The normal procedure in publishing a review in SSLA is by invitation.Unsolicited reviews will be published only if a reviewer has not been alreadyassigned to review that specific book (...) Usually publishers send review copies

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